A New Marketing Movement

Not Another One …

The internet is filled with hundreds, if not thousands, of articles, blogs, and how-to’s on the topic of social media alone. At this point, I bet you’re probably even thinking yay another social media blog post (in your sarcastic tone). But that’s where you’re wrong. We’re going to make this one a little more fun and interesting mwhahaha 😜.

By now, you’ve probably figured out that your business not only should, but needs to engage in some form of “on-trend” marketing. That means, don’t focus on those newspaper columns that just end up getting thrown into the recycling bin (I hope! Don’t trash your paper, guys!) within five seconds of a quick skim through by your audience. With newspapers obviously out, you should focus on trends like social media marketing. That’s only a logical and competitive thing to do, right? If all of your competition is on social media, why wouldn’t you be on it either? It’d almost be like you’re asking to fall behind.

9 Hours on What??

While it depends on your specific target audience, I wouldn’t be surprised if the majority of them spend a significant portion of their time on social media. In fact, for American teenagers, they spend NINE hours on their mobile devices on social media, streaming, and socializing. That’s insane. If these teens sleep for 8 hours a day, they are on their mobile devices for 56% of their awake time. That’s more than half of their time conscious and awake on their mobile devices…

I think I’ve made my case in point. With the majority of your audience spending a significant amount of time on social media, why wouldn’t you want to advertise on social media? That’s where you will likely receive the most exposure, conversions, and returns … which are all good things for your business.

A Digital Marketing Revolution: Pinmo

To help you in the game of social media marketing, say hello to your new best friend, Pinmo. Pinmo is an app that drives your business to spread farther, engage better, and perform better ROI. All things you, as a marketer, would want 😉. For you, Pinmo re-invents the relationship you have with your average social media user and captures their attention in an unparalleled kind of way.

How? Well, we’ll tell you how. (Hint, it’s an easy walk in the park 😎).

As a marketer, you can either create your own campaign to be shared or have us design and work on the content for you. Once this first step is completed, your social media audience will have a chance to browse through your campaign(s) and share the ones they like the best and want to share with their own circle of friends! The difference from any other social media marketing method is that your audience receives a real cryptocurrency Token for every share and engagement they get. And who wouldn’t want that just for sharing?? Like really, it’s too easy to pass up on.

Once you’ve finished your campaign, you can track your progress and results through our dashboard. And that’s it. See! We told you it’d be easy 😁.

And on top of this, our entire platform and system are based on a decentralized application. If you’re not familiar with this concept, no worries. Essentially, it means that all of our technology and data is stored in a distributed digital ledger that securely records data pertaining to all the actions in your campaign. Every time a successful campaign is completed, a record will exist of all the actions that occurred to spend that budget, which verifies the credibility and security of the distribution. So, with our decentralized application, you can rest assure that your data is safe and secure.

For more information, check out our website at www.pinmo.ca 😌.



A Step Ahead: Personalized Marketing

Being In the Game is Behind the Game

As business marketers, we’re always looking for strategies that help us stay ahead of the game. With anything today, merely staying in the game is already a step behind. You need to be ahead of the game, not just in it. Whether it’s through blogs, research, attending events and exhibitions, or alike, you need a way to keep up with the ever-changing and competitive dynamic of digital marketing – and personalization is one of those ways.

Personalization. It’s a word that has earned big 🐝 (it’s buzz in case you didn’t get it hehe) in the world of digital marketing. And for good reasons too. I mean, who doesn’t like personalized content? We’re all about personalizing in our own everyday lives – from phones, cars, bags, to even our rooms! If personalization works in our own leisure lives, why wouldn’t it work on a corporate level? Well, the answer to that is it does! In fact, your customers want to interact with your brand on a personal level.

Often times, technology can come across as distant for your customers. After all, technology is still just technology – it requires some form of interaction and connection for it to resonate well with your audience. This is where personalization factors in!

What is Personalized Marketing?

Personalized marketing (or one-to-one marketing) is a strategy where businesses leverage data analysis and technology to deliver individualized messages and product offerings to their target audiences. In this process, businesses collect and process information on their audiences’ interests, demographics, and behaviours to create relevant content that provides advantageous value. The main goal of personalized marketing is to engage current and future customers by communicating with each one as an individual.

Evidently, personalization is actually very effective for your business. So much so that in fact, according to a survey from Accenture, consumers are more likely to buy from businesses that recognize them by name, recommend options based on past purchases, know their purchase history, or offer any of these three options.

Because of the competitive nature and landscape of digital marketing overall, personalization is no longer an optional addition, but a must-have to effectively attract customers.

As consumers, personalized marketing is all around us. We’ve all been guilty of binge-watching at least something on Netflix – whether it’s Dynasty, Blacklist, Gilmore Girls, Black Mirror, or the Office.  With Netflix, the more we watch, the more accurate and relevant our recommendations become. This list of recommendations is Netflix’s version of personalized marketing (and it’s very successful as it’s succeeded in movie and TV marathons for millions of people and even started the worldwide phenomenon of Netflix and Chill 😂). Conversely, Spotify’s “Discover Weekly” playlist is their version of personalized marketing. With it, users receive a playlist of songs that are in tune and sync (pun intended 🤭) with their personal tastes and preferences, based on their previous listening history.

How to Do Personalized Marketing?

In any personalized marketing strategy, there are four core steps involved: Identify, differentiate, interact, and customize. Let’s go through each of these in more detail.

1. Identify

In this first step, you identify who your target market is. Who are you personalizing your strategy for? What is the market segment like? You can differentiate based on demography, psychography, geography, product type, and behaviour. Once you’ve gathered all the data you need, you can move on to the next step.

2. Differentiate

In this stage, you analyze the data to explicitly decipher your segment users into the specific niches that you want to target.

3. Interact

Once you’ve collected and analyzed the data, you can use it to contact and connect with your prospective customers by reaching out to them in the medium and through the methods that coordinate well with how they are most likely to respond to. With your analyzed data, you know what resonates best with your audience and can use that to your advantage.  

4. Customize

This step is where the personalization happens. Once you’ve caught the attention of your target market, you’re gold and good to go. This final step is where you close the deal and gain your new customer.

For your business, time is ticking so make sure to hop on board before it gets too late. One of the things that Pinmo can help with your business is actually personalized marketing! Because of the nature of our platform, your potential customers are seeing content from your brand that personally appeals to them. Not to mention, the content they’re seeing comes from their own friends so it legitimizes your brand in their minds. If you’re interested in using Pinmo for your business today or want to learn more, feel free to email us here!

Diving Into: Pay-Per-Click Marketing

With the existence of all the different marketing methods and strategies, it can be a little bit overwhelming for those who would consider themselves to be beginners in the mystical world of marketing and advertising. But no fret, we’ll take a look into one of the most common types today – Pay-Per-Click Marketing (also known as PPC!) and also referred to as Cost-Per-Click (CPC) sometimes.

So what’s PPC? Well, to sum it up in one sentence, it’s essentially what the name suggests. Pay-Per-Click. You pay for each click that you get. And that’s it. That’s the blog. Thank you for reading, until next time!

Just kidding HAHAHA. You obviously know we can’t end on a vague note like that.

So, What Is PPC?

On a more serious note and back to the topic of conversation, Pay-per-click marketing generates clicks to your website (or whatever platform or channel you chose to direct to) through a search engine, advertisement, or platform that offers the PPC service.

With this particular marketing method, instead of earning your clicks organically, you buy them through sponsored or advertised content! While the idea of “inorganic” advertising may not appeal to some companies, this type of advertising may actually be significantly more beneficial for your business. Think about it for a minute. Think about the way that PPC works in general. Most people who will see your sponsored content are actually already looking for what you’re offering, so they’re already interested in your products or services! Once they’ve clicked on your sponsored content, you’re already in the game, all you need to do is convince them that your product suits them better than your fellow competitors. Although, if you’re already first in the search result, it doesn’t take much 😜. In fact, the top 3 paid ad spots receive 46% of the clicks on a page! Let that soak in for a minute …  

Search Engine Advertising 101

If you’ve used Google (or maybe even *gasp* Bing before), you’re probably already familiar with search engine advertising. While you may not be acquainted with how it works or the detailed processes surrounding it, you are familiar with it from an audience viewpoint. If you google “black running shoes,” you might find yourself with options for Nike, Adidas, New Balance, and Asics, without even having typed a brand of preference! That’s just how search engine advertising works.

For marketers, search engine advertising is one of the most popular forms of PPC because it allows companies to “bid” for ad placement in the sponsored links section. This bidding process is much like the ones you see on TV or in the movies for art and rare collectibles (minus the physical bid paddles, of course!) However, not every query (or search result) becomes monetized and has its own auction take place. In order to determine whether a search query becomes monetized, the search engine looks at: The advertiser’s eligibility for the auction; how much each advertiser will pay if their ad is clicked on; and the subsequent order in which eligible ads appear on the page.

Sounds a little bit complex, but it’s really not. Let’s break it down further.

Essentially, the first two conditions correlate with each other. The first condition considers how much an advertiser is willing to pay for a click, or the maximum bid (Max CPC) advertisers are willing to pay. The second condition considers how much advertisers actually pay if their ad is clicked on. And finally, the third condition looks at an ad’s Quality Score. The Quality Score of an ad is the rating of the quality and the relevance of the keywords and PPC ad.

Once the search engine has deemed a query to be deserving of an auction, how does this process work?

  1. Advertisers identify the keywords they want to bid on, how much they want to spend, and create groupings of these keywords
  2. The search engine processes the request and runs the auction
  3. The search engine determines ad positions and each advertiser’s CPC

And that’s it! That’s how auctions go for search engines. The winner of the auction receives the highest placement on the list and most likely receives the most number of the clicks. These clicks lead to greater exposure, conversion rates, and results for your business. So, what are you waiting for? Go ahead, you know you want to try PPC.

Speaking of which 😜 …  If you’re interested in trying out pay-per-click marketing but don’t want to invest a bajillion dollars, try out Pinmo. With Pinmo, your customers can share your brand content among their online social connections which fosters credibility for your brand (it’s being shared by their friends, people they trust!) And you’ll only be charged for every organic click and share that your content receives – hence, why it’s called pay-per-click. To learn more or try Pinmo out to today, click here!

The Biggest Problems with Today’s Advertising Space

Talk to any business and they’ll know how important it is to have an active social media presence – especially in today’s time. Social media helps keep you constantly connected with your customers and helps you easily disseminate your content in an effective and efficient manner.

Today, the social media advertising landscape is deprived of substantial and significant ROI for businesses – making social media advertising unappealing and plagued with high costs, bots, fake clicks, and unclear returning metrics. On social media, users are often bombarded with invasive sponsored ads on timelines and newsfeeds, which is obviously irritating. Conversely, advertisers realize that they are not provided with the transparency and data that they need to fully understand their campaign results.

In 2018, the average business is expected to allocate 41% of their marketing budget to digital marketing and the rate is expected to grow to 45% by 2020. More specifically, social media advertising investments are expected to grow with a 17% compound annual growth rate from 2016 to 2021. Clearly, businesses are spending a lot of their budget on social media marketing.

No Transparency and Lack of Access to Data

Most often, advertisers who engage in social media marketing find that they receive no access or information on any user data that is collected and have little to no insight into what actions these users engage in before they actually convert. Unfortunately, the metrics that media platforms provide don’t allow advertisers to fully visualize, understand, and optimize their post-click conversion funnel. While some platforms provide access to back-end data, advertisers don’t really know how they are spending each dollar on social media.

Bots and Fake Users

A substantial number of followers and likes on photos and content instills the idea of legitimacy for businesses and aspiring social media influencers – however, bots and fake accounts are not the route to take.

Today’s social media platforms are often infested with bots and fake users that skew engagement metrics and misportray the influential power of users. On Twitter, it’s estimated that approximately between 9% and 15% of active Twitter users are bots – equivalent to approximately to 448 million bots accounts. On Instagram, approximately 24 million accounts could be spambots created in online black markets.

These bots and fake users create a clout of unnecessary interactions that count when they interact with content – inflating actual engagement metrics. Unfortunately, these bots are difficult to remove and lower the quality of the overall experience.

The High Cost of Advertising

In 2017, spending on digital advertisements reached $83 billion in the U.S. alone – surpassing total TV ad spending for the first time. Most of that money was spent on Google and Facebook advertising. Additionally, social media ad spend reached a new height of $41 billion in 2017, and Facebook alone is predicted to reach $21.57 billion in 2018.

Most often, advertisers complain about the rapid jump in targeting prices between broad national campaigns and more localized ones. Generally, for small businesses, the targeting they can afford doesn’t spread their message to enough local people. However, if they opt for more localized targeting, their limited budget will only provide lower impressions, which brings fewer acquisitions. Either way, the cost per acquisition begins to rise as the necessary users needed to convert are either not targeted or reached wide enough.

Clearly, the current advertising space manifests its own problems for advertisers. Understanding the biggest problems in the social media environment, we built our platform to solve the current problems that marketers are facing.

With prices to fit any budget and transparent access to our dashboard that allows marketers to launch interactive campaigns on multiple social media channels based on existing users and their associated data, Pinmo solves your advertising needs in an organic manner.  

Just Do It: Social Media Marketing Pt. 2

5, 4, 3, 2, 1 … And welcome back! Our first installment of Social Media Marketing covered some of the rewarding benefits of social media for your business. However, we didn’t have time to cover as many as we wanted to, so that’s what today is for! We’ll feature some more benefits to social media marketing that you may not (or may have already 🤭) known about. We hope you’re ready hehe 😬.

Sometimes, it feels as if social media marketing is just too good to be true … I mean, it essentially costs next to nothing for your business compared to other marketing methods and has a substantial (and boy, do I mean substantial) user base, among several other valuable advantages. According to Statista, in Canada, there were 22.69 million people using social media in 2017 when the population was at 36.71 million. Whoa. One, that’s not even counting for the fact that most of them are using multiple platforms. Two, that’s over half of the population using social media. Hopefully, this is something that your business is already using to your advantage.

As promised, we’ll highlight some more of our favourite social media marketing benefits. Let’s start!

1. Development of a Community

Social media is capable of a multitude of things. One of our favourites is its ability to create a sense of community among brands and people around the world who may not even know each other personally. The fact that something can gather and unite so many different people together boggles us like crazy!

One of the most successful marketing campaigns is hosted by the global corporation, Coca-Cola. In fact, you may have even participated in it yourself. In 2015, Coca-Cola released their “Share a Coke” campaign that featured their bottles with the label of “Share a Coke with” followed by a generic name referencing your friends, family, significant other, or whoever else – you name it! These bottles sparked the interest of people around the world as they shared their experiences and stories on social media with the hashtag #ShareaCoke. Those who shared their stories had a chance to have their photos featured on Coca-Cola’s website and even across Coca-Cola billboards. Talk about incentives for community engagement! Coca-Cola fostered a sense of community with their customers by helping build shareable stories (and bottles 😜!)

2. Unbiased Reviews

Building on the concept of community, social media allows your customers to share and publish online reviews on what they think of your business and your products or services. Now, while this is definitely a benefit, you do have to caution that because these reviews are honest, if people have issues with what you offer, they could make that heard too. However, if they love it, that’s great for business and builds your reputation.

Regardless of what people say about your business online (and offline), reviews give you the opportunity to monitor these comments, learn from them, and improve your business based on these remarks. One of the best ways to show your customers that they are important to you is to listen to them and their needs 😌.

3. Advanced Targeting

With all the options available on various social media platforms like Facebook and Twitter, you can engage in very advanced targeting for your business (so you don’t attract and pay to advertise towards the wrong target! That’s just not very efficient and effective for you.) If you do know exactly who you want your product (or service) to reach and what they need, you will be very pleased with the several options that these platforms offer. You can target locations, ages, interests, behaviours, connections, education level, and many more!

Also, with a clear understanding of your target market, you can figure out how to better solve their needs and/or problems. For a very detailed and helpful guide on advanced targeting, check out what we found from Neil Patel! Super helpful and useful to reach exactly who you want to reach!

With all these valuable reasons, it’s hard not to love social media marketing! We’re here to help your business become ready for a new digital revolution. If you have any questions regarding social media, marketing, or just want to talk, email us at service@pinmo.ca.

A New Dynamic: Chat Bots

Robots, artificial intelligence, and technology are often the subject matter of several controversial conversations. So much so that they’ve fueled numerous episodes from the dystopian Netflix TV show, Black Mirror, igniting many people’s techno-paranoia.  Now combine those three – robots, artificial intelligence, and technology – and you’ve got chat bots. Mwhahaha 😈. Just kidding, chat bots aren’t actually scary at all and shouldn’t intimidate you. I mean, look how cute they look 🤖.

“Hi there! My name is Alex. How can I help you today?” If you’ve ever stumbled upon a website with a chat platform, chances are … you’re not talking to a real person *dramatic gasp.* Yup, you heard that right. You, my friend, are talking to an intelligent robot programmed with algorithms and functions to know exactly what and how to respond. It sounds pretty sad and lonely now that you know you’re talking to a robot, huh 🤭. But it’s fineee, we’ve all probably been there before. And hey, robots do a pretty good job of replicating human interaction.

What are Chat Bots and How Do I Use Them?

Chat bots. Although they’ve been around for a while now, they’re starting to pick up buzz and interest in the world of digital marketing. In fact, according to data from Google Trends, search volumes surrounding chat bots have grown as much as 19 times within the past five years. 19. Talk about an increase in buzz!

But, what exactly are chat bots? Sadly for some, they aren’t physical robots that converse with us to make us feel less lonely HAHAHAHA 😂. What they are is computer programs built to emulate human intelligence in online chatting or conversations – which I guess could be used to make us feel less lonely. But I digress.

If your business uses Facebook, one of the easiest ways to integrate chat bots into your social media strategy is through Messenger. Onto your business page, you can actually integrate and install chat bots that allow your customers to have automated conversations – even when you’re away! By having this function integrated, your customers can seamlessly and easily interact with your business to buy tickets, get directions, see menus, schedule appointments, ask common questions, and more! Imagine all of the tasks you could automate for your business – the possibilities are endless. 

Just like Facebook, Twitter offers these chat bot options as well. Whether you choose to integrate chat bots on Facebook or Twitter (or maybe even both!) depends on your specific customers and where they’re connected to you the most.

Why Use Social Media Chat Bots?

If you’re a traditionalist, I know you’ll need a little bit of convincing – especially if you’re skeptical of automation processes and anything to do with technology. So, we’ve got some reasons for you that should encourage you to want to implement chat bots. And no, don’t worry, the robots aren’t going to take over the world.

1. Create Better Customer Experiences

If you’ve ever conversed with a chat bot, you might remember how surprised you were to find how natural, seamless, and personalized the entire experience felt. If you haven’t, try this one out for fun! You might find yourself actually having fun and being amused 🤭. Features like this enhance the experience your customers have with your brand – which is always a good thing!

Furthermore, because the bot is intelligently programmed, it can even suggest future purchasing decisions for your customers based on their previous purchasing history. Who wouldn’t like that?! It’s like having Spotify’s very successful Discover Weekly feature, but for your business!

And as if that wasn’t enough, chat bots can easily be molded to coordinate well with any industry. All that’s required is to train the bot to provide the right conversation structure and flow to mold well with the industry. And that’s it! It’s that malleable!

2. Provide 24/7 Customer Support

Unlike human capabilities, chat bots are able to service your customers at all times, even when you’re busy. As humans, we all need sleep and rest. Even when you’re resting, dozing off, and counting sheep, chat bots can help answer any questions that your customers might have and service some of their needs. This is even more beneficial when you’re a global business and time zones stand in the way between you and your customers.

By offering these after-hour services, you no longer have to leave your customers waiting for a response. We’ve all been through that excruciatingly painful struggle of being put on hold to speak with a representative, and you definitely don’t want your business to be on the other end 😳.

3. Save Time and Money

This reason should make sense. Automating processes saves your business time, money, and gives you less things to worry about. What business owner wouldn’t want that??

Because bots are bots after all, they can communicate with thousands of customers at the same time – which people generally can’t do.

Most of the time, bots also automate repetitive processes that can be tedious and time consuming for humans to engage in. By featuring bots, your employees can save time, focus on what’s most important, and be more productive.

Given these reasons, chat bots are evidently one way to support your corporate social media strategy. However, bear in mind that your strategy shouldn’t be founded on only foundation, but should incorporate a mix of other tactics such as pay per click marketing (ahem, use Pinmo hehe), live streaming, blogs, and other forms of content production!

Just Do It: Social Media Marketing

Whether you’re a small brick and mortar business owner or the CEO of a large international corporation, chances are you probably use social media in your free time to keep in touch with your own personal friends, family, and connections (and maybe even check out a few memes here and there to have a quick laugh – and don’t pretend like you’ve never done it before). If you’re already using for your personal use, why not as well use it for your business and marketing purposes? (Although, if you’re a large international corporation, I highly doubt you don’t already have business social media accounts). So, if you already are taking advantage of the thriving social media scene, a hundred points go out to you, my friend! You’re doing great! But if you’re not, you may need a little convincing to go and that’s exactly why I’m here. You’re welcome 😜.

However, before we start, let’s introduce some numbers in here for you to think about. In Canada, 64% of people have a social media network profile, either on Facebook, Twitter, LinkedIn, Instagram, or YouTube. More than 50% of people are registered to more than one social media platform. 53% of people are more likely to shop with businesses they can message on Facebook.

Now that we’ve set those facts aside for you to help realize the importance of social media, what are its tangible benefits for your business?

1. Higher Conversion Rates

Everything you post on your social media platforms is an opportunity to get your customers to convert. Every photo, status, update, video, or comment you share and post is a chance for your followers to react and potentially visit your website (just make sure you don’t forget to link or place your website and business’ contact details somewhere they can easily find!) And every visit to your website could lead to a conversion. Furthermore, the fact that your social media marketing humanizes your brand leads to higher conversion rates! Instead of seeing your company as just another business, your social media appeals to them personally and makes it feel like they’re communicating with actual people (instead of robots or another distant corporation). 

2. Decreased Marketing Costs

Perhaps this may be the favourite reason for your financial team 😉, but 84% of marketers found that as little as 6 hours of effort per week was enough to generate increased traffic. That’s basically like spending 1 hour a day on your social media channels – which is a fairly inexpensive form of marketing with such prosperous results. By spending this 1 hour a day to developing your strategy, you could start seeing the results of your efforts.

Let’s play with a few more numbers, I mean who doesn’t love hard facts to back up their statements 😜. 95% of marketers who used social media at least 6 hours per week saw increased exposure for their business. With the same 6 hours, 66% of marketers saw lead generation benefits and almost 50% saw a benefit of reduced marketing expenses. How’s that for efficiency and cost-effectiveness?

3. Richer Experiences for Your Customers

If you think about it, social media is basically a communication channel, right? Right! Giving your customers the ability to communicate (sometimes in real-time!) with you enriches their experience with your brand. Every interaction you have with your customers is a chance for you to demonstrate and show off your outstanding customer service levels. Social media allows for almost instantaneous interaction and customer feedback. With every successful interaction, you’ve just won brownie points and developed meaningful relationships with your customers! And who wouldn’t want that 😛?

See! It is worthwhile to engage in social media marketing. While these obviously aren’t all of the benefits of social media marketing (there are hundreds more, believe me!), these are all the ones we have time for today. If you’d like a part two, stay tuned for one coming up sometime in the near future 😬.

Predicting Social Media Marketing Trends

Just like fashion trends have come in and out of style, social media marketing trends have also come in and out of “style.” Today, it’s rare to find someone who isn’t on social media, which is why it’s so critical for businesses to have strong social media marketing strategies. Social media marketing is not only cost-effective for businesses, but also efficiently disperses their message to anyone and everyone globally.

However, the problem is that because so many businesses are using social media marketing, it’s becoming increasingly difficult for them to earn consumers’ attention over that of a competitor’s. To stand out, businesses need to revolutionize their marketing strategies and find unparalleled tactics to truly connect with consumers. Even more so with decreasing attention spans, how can businesses earn their audience’s attention?

In this blog, we predict some of the biggest social media marketing trends that will continue to rise (so make sure your business hops on these to beat the competition!)

1. Ephemeral Content

The features some social media platforms have released highlight ephemeral content. Snapchat, Instagram, and Facebook Stories have made ephemeral content increasingly popular. Most ephemeral content is shared for up to 24 hours and then disappears forever. Realizing the effect this fleeting content has on audiences, some businesses have begun to use this to their advantage and conceptualized a separate marketing strategy for their ephemeral content.

Ephemeral content allows your business to be more genuine and present an authentic image.  Businesses have generally reserved their best, high-quality content for their posts, and real-time and “humanized” content for Stories. By posting content such as what the office is up to for that day or an ice cream break (wink wink), your audience will perceive your business as more authentic since they can see it’s not only a business, but run by genuine people. And as a plus, the nature of disappearing Stories makes your audience want to take fast action, helping you gain from ephemeral content.

2. Augmented Reality

While not many businesses have been able to implement augmented reality into their marketing strategies, it’s one that is extremely advantageous for those that already have. Augmented reality offers businesses a niche and engaging way to reach target audiences because it’s quick, easy, and interactive.

Recently, Snapchat released a new augmented reality feature that allows users and their Bitmoji to project themselves or images into the real world through the app’s camera. Similarly, IKEA released an app that allows users to preview furniture in their home before buying through augmented reality. While businesses that haven’t implemented augmented reality aren’t behind, businesses that have already implemented it are way ahead of the game.

3. Live Streaming

The way businesses and brands use live streaming to engage with their audience is changing.  Today, businesses use it as a powerful tool to showcase a more human side of their brand. Just like Stories allows businesses to highlight their human side, so does live streaming. Furthermore, as the technology we use to record and process video advances, more businesses will take advantage of this social media marketing trend.

Live streaming provides business with the opportunity to provide more exclusive content – creating excitement and anticipation. With the interactivity of live streaming, viewers and followers will also be able to react to the video, ask questions, and post comments in real time.

The online environment and space are always changing – and the social media space is no exception. There are countless businesses vying for the attention of YOUR consumers, so you need to engage in a social media marketing strategy that ensures your consumers stay your consumers.

Pinmo is one method that can help you compete with a strong social media strategy as it’s a marketing platform that incorporates social media into its core. On the Pinmo platform, your customers can share your content to their own circle of online connections, facilitating stronger content as it comes from a trustworthy and credible source – their own friends! Who wouldn’t listen to what their friends recommend? (Hint: Nobody is the answer if you’re a good friend and have good friends) 🤭.

Regardless of how you compete with your social media strategy, these three current and upcoming trends should be the core strategies your business focuses on. Subscribe to our newsletter to stay updated with the latest marketing trends!

What Does Pinmo Do For Marketers?

The Problem with Digital Advertising

Today’s social media landscape is an absolute monster. Of the internet’s 3.58 billion users, nearly 2.6 billion have some kind of direct social media presence. Facebook, the world’s single largest social platform, alone has nearly 2 billion active users. Twitter serves roughly 330 million people monthly. Beyond that are vast closed-off social media markets in countries like China, with their own native social networks.

For those who know how to take advantage of social network marketing, the potential user base is truly immense. Even if your business niche is extremely specific, millions of potential customers across numerous social networks are there to be found, as long as you can reach them effectively though. This, however, is where the biggest problem with all these potential customers lies, and what marketing professionals around the globe spend millions of company dollars in attempt to navigate.

User engagement rates for conventional social media advertising may benefit from the large audiences Facebook is able to filter and help advertisers target from, but success still relies on convincing people to click your links and buy your products via anonymous (and mysterious) ad targeting algorithms. Their shotgun approach is further hindered by the way ads are delivered – in the form of a formal advertisement with the words “Promoted Post” at the top it works, but only if you have enough money to throw at it.

Potential customers are so saturated by unsolicited ads that they pay ever decreasing levels of attention to what’s being pushed at them by anyone except truly trusted sources.

Pinmo takes a rather different approach to social media marketing that deals with some of these issues in distinctly new ways. This what we’re going to do an overview of now.

What Makes Pinmo Unique

In a nutshell, Pinmo reframes the relationship between you, the marketer, and your target audience on social media by delivering your message to these people in a completely new and far more organic way.

Pinmo does this by creating a hybrid form of marketing that blends organic “word-of-mouth” recommendations with paid advertising in a way that you as a marketer can control, measure and track 24 hours a day for extremely high cost effectiveness. Your message is no longer delivered by “Promoted Advertisement” robots, it’s delivered by actual people to the friends in their personal network.

The most crucial single ingredient to the Pinmo approach is this organic user-generated sharing that the platform is based on. We take all the guesswork about target market niches, keywords, user profiles, user preferences and niche groups out of your hands and place message delivery into the much more effective hands of users themselves. People know how to talk to their Facebook, WeChat, and LinkedIn friends even better than you do.

These paid users then share your content right to their friends organically in the most targeted and trustworthy way possible, based on their intimate knowledge of what someone they know is most likely to appreciate.

These types of shares are of enormous value precisely because they get aimed so naturally. The people sharing your ads and content give them an inherently unique personal twist that turns your marketing into something that’s also theirs, delivered right to their friends in a way that makes it much more meaningful. In essence, we financially incentivize our users with extreme precision to manufacture organic sharing that can be controlled for maximum ROI.

Pinmo vs. Traditional Online Marketing

A good way to appreciate the Pinmo approach to targeted advertising is by comparing what we can do for your marketing vs. the more traditional targeted ad approach. Let’s take a look at the key dynamics at work with both:

Traditional Online Marketing:

  • Constant guessing about how to target ads
  • Unreliable results for the same ads week-over-week
  • Fraudulent clicks and fake users
  • Poor tracking for specific shares and conversions
  • High CPC and CPM
  • Low click-through rates from inefficient targeting
  • Expensive campaigns to compensate for inefficiencies

Pinmo’s Organic Sharing:

  • Total tracking of each share, click and conversion
  • Verified human users
  • Verified organic shares to real people
  • Ads targeted directly to people by their own friends
  • Ads targeted by individualized knowledge of target users
  • All actions verified by tamper-proof blockchain technology
  • Simple payment structure
  • All target market guesswork eliminated

As you can see, Pinmo is far more efficient and much more direct in its approach to spreading your promotional message. As we described above, it hybridizes organic, viral sharing with paid, targeted advertising to manufacture the fully natural version almost perfectly.

Most importantly of all for your bottom line as a marketer, payment is only done for actual performance through our tamper-proof blockchain-based activity tracking and user compensation system. The ads you pay for are those that actually get clicked on by real people who received them from those who know their interests and desires best. On the user end, those users who share your ads are being paid for each click they generate through Pinmo’s own cryptocurrency token.

This token itself is fully exchangeable for real cash and other major cryptocurrencies like Bitcoin, which can themselves also be converted to government-issued money. In other words, the users that are so crucial to spreading your message organically are constantly incentivized to keep doing so as effectively as possible.

To top off the Pinmo platform’s services for marketers even further, we offer our marketing clients a host of tracking and ROI metrics right inside their own easy-to-use dashboard. These include analytics tools that are connected to IBM’s own Watson supercomputer and can use its immense power to help you craft the best performing possible ads for the campaigns your incentivized base of users will share organically.

How It Works

Now that we’ve given you an idea of what makes the incentivized Pinmo process so powerful marketers, let’s get down to the basic nuts and bolts of starting and running a campaign. For most small and medium marketers, doing this is going to be extremely easy.

First and foremost, you’ll need to register on Pinmo as a business. Once you’ve done this through our static desktop site or our iOS and Android-friendly app, you can start creating one or more campaigns for your ads and promotional content inside your personalized Pinmo dashboard.

The dashboard itself can be used to start and adjust a single campaign or handle multiple offerings at the same time. It also offers access to our Watson-powered ad optimization tools and delivers a whole range of metrics for tracking important aspect of campaign ROI. ey features include:

  • Total ad costs
  • Your remaining budget
  • Campaign length
  • Social media platform sharing distribution breakdowns
  • User distribution by geography
  • Cost per click
  • Impressions
  • Total clicks
  • Demographic charts for each social media platform being reached
  • Assorted ad traffic stats

Pinmo Solutions for All Business Sizes

The above covers the essentials of what Pinmo delivers to all of its marketing clients, whether they’re brand-new startups, single page landing sites that launched 24 hours ago, mid-sized companies or major corporations with their own established marketing departments. However, beyond these essentials, different options are available for different client needs.

Most importantly, while small and mid-sized organizations can probably handle effective ad campaigns entirely through Pinmo’s own native platform tools and dashboard features, large companies might not want to entirely abandon their existing advertising structures. We understand this and because of it, we’ve developed a range of enterprise solutions that allow major organizations to integrate the most powerful organic marketing tools and analytics solutions that Pinmo itself offers with their own in-house software tools.

Through this fusion of both, optimization and tracking tools can be integrated with any large organization’s existing ad campaigns for enhancement of analytics and targeted organic ad placement of the kind we specialize in.

The Bottom Line

At its most essential, Pinmo’s platform offers a unique incentive structure for keeping real social media users engaged with your advertising needs and delivering a steady stream of highly targeted, personalized shares to potential customers. Because of this organic aspect, these shares simply can’t be beaten by any conventional online advertising engine in terms of their capacity to generate responsiveness.

What’s more, our tokenized, blockchain-based payment and tracking mechanisms for all of these campaigns ensure that you gain maximum ROI on every dollar you spend while tracking each share, click and conversion down to a real human user and their real human friends.

With Pinmo, you get something genuinely unique regardless of your business size or budget: A completely controllable and scalable organic marketing platform that manufactures viral sharing through a vast and growing network of real human users and their friends.

Where Most Social Media Advertising Fails & How the Pinmo Platform Fixes This

Advertisers have one bottom line that trumps all others – conversion. Your ads can reach millions of viewers but if the level of engagement is low, that reach becomes irrelevant.

Because of this crucial objective, the question of how many viewers your marketing can get to isn’t nearly as important as figuring out how many effectively targeted viewers you’ve reached, for the simple reason that effective targeting equals high conversions.

Reaching these targeted, highly converting viewers have been a promise of social media advertising almost since the inception of social networks and it has driven social media ad spending to gargantuan levels, estimated at roughly $41 billion dollars for 2017 alone.

However, the reality hasn’t always panned out quite as effectively as many marketers might like. Social media marketing is full of holes in which advertiser money can disappear without ROI for key reasons we’ll cover below, before explaining what makes Pinmo’s platform so much more effective.

The vast majority of paid social network marketing as it stands today can be divided into two broad categories – influencer advertising and paid social media advertising.

Influencer Advertising

The chief appeal of influencer advertising is that it relies on the influence of individuals who’ve already (supposedly) built up a strong network of trusting followers who listen to them. When effective, it can lead to very quick boosts in sales through influencer recommendations to their contacts, but it comes with some serious problems.

For one thing, influencers with enough followers to make them useful can be expensive and the returns on a single advertisement with them decrease quickly. Asking a group of influencers to repeatedly promote your product also quickly leads to steadily diminishing returns as the same followers become saturated by repeated exposure to a piece of publicity. Secondly, there’s the measurement problem: Simply put, most influencers don’t offer much in the way of detailed analytics for what they share on an advertiser’s behalf.

Another major issue with influencer marketing is that many high profile influencers frequently engage in what quickly becomes obvious paid promotions to an increasingly anonymous audience of followers. In other words, the organic and reliable recommendation an influencer is supposed to create can quickly turn into something that’s little different from generic paid advertising.

Paid Social Media Advertising

Direct social media advertising offers a level of ad targeting that’s unparalleled in the mainstream online advertising industry. Due to the sheer amount of personal information social networks like Facebook, Twitter, Instagram and others collect from hundreds of millions of users, advertisers who use their paid ad platforms can customize their ad targeting based on a huge range of criteria. These include users’ detailed demographics, buying habits, social browsing tendencies, web browsing histories, personal interests, political preferences, dietary habits and even factors such as device usage, health issues and hundreds of other attributes.

These are extremely powerful benefits for any advertiser in any niche but even with all these tools, traditional social advertising has its problems.

First, it’s visibly just advertising. You, as an advertiser, are paying for targeted campaigns that charge you per thousand impressions (CPM) or per click (CPC) and these ads are going to appear as paid suggestions on the social media platforms you run them on. No matter how well targeted these ads are, users will still perceive them as more ads among many others from one more untrusted source. This still means clicks and conversions (if it didn’t, social media advertising wouldn’t rake in so much revenue) but the ROI on campaigns can be unreliable and distorted.

This distortion, in particular, brings us to the second huge problem of social media ads: Bots.  Out of the billions of social media user accounts on the major networks today, an enormous percentage are fake user accounts or “bots” that don’t have converting human beings behind them.

The problem with these accounts is that they also interact with social advertising without actually converting in any profitable way. Whenever this happens, analytics metrics make your ads look like they’re performing better than they really are and that translates directly into lost time, lost money and weak ad campaign performance because the verification structure for user engagement isn’t capable of filtering these bots out effectively.

Pinmo’s Ultra-Targeted Social Media Ad Solution

We understand the social media advertising situation and the existing issues within it and developed Pinmo to solve these problems. Most importantly, we blend blockchain verification technology, targeted advertising and organic marketing in a way that almost completely eliminates the weak spots of paid ads and the decreasing returns of influencer marketing.

With Pinmo, marketers set up their accounts for access to a user interface in which AI tools powered by IBM Watson supercomputer help them create targeted ads and ad campaigns for their specific niche. These ads are then algorithmically filtered for delivery to targeted Pinmo users with the highest affinity for each type of ad. It’s with these users that the truly distinct thing about Pinmo’s technology comes into play:

Unlike the uninvolved viewers conventional social media and influencer ad campaigns are aimed at, Pinmo’s constantly growing body of users actively work with the platform and your ads to pick the ones they like most. These users then share these ads right among their own personal networks of social media followers and friends.

They do this because each share, click or conversion they generate comes with a monetary reward for them as well. This sharing is done by real social media users directly to their personal following of other real social media contacts in a way that’s completely verified by 2-tier authentication and blockchain technology.

In other words, your ad campaigns are delivered organically, in the most personally targeted way possible to specific people who actually trust the users who are sharing those ads. No part of the Pinmo advertising process is random, arbitrary or wasted on fake user accounts or viewers who have zero interest in what’s being delivered.

In point-by-point terms, what Pinmo offers is the following:

  • Ad campaign creation that’s assisted by the enormous processing power of IBM Watson supercomputer. This same level of analytics is used to filter your ads for the specific, Pinmo users who are most likely to find them useful for sharing.
  • A 2-tier authentication system that verifies Pinmo users as real people with real social media followers and tracks their sharing from start to finish so that a marketer knows exactly how and where each of their ads are being shared and what types of conversions it generates.
  • Full analytics tracking of all ads and ad campaigns for performance measurement and further refinement. Advertisers can modify funnels, specific ads, and sharing compensation settings for constant optimization of their advertising effectiveness and ROI.

What Pinmo delivers is an ultra-targeted approach to social media advertising in which fully organic sharing is manufactured sustainably and at low cost. Since verified real users are the ones sharing ads right to their own personal circles of followers, the problem of fake user accounts is eliminated, and because these ads are being delivered to other viewers by people they personally know, your ads become something unique on a personal level for their intended recipients.

The decreasing returns and high share costs of mass influencer marketing are also eliminated by the Pinmo platform because you’re paying individual influencers for actual shares or conversions and these users come from a growing pool of similar individuals.

With Pinmo, the sustainability of social media CPC ads is mixed with a refined version of influencer marketing to create continuous, extremely precise engagement at low costs.