Just like fashion trends have come in and out of style, social media marketing trends have also come in and out of “style.” Today, it’s rare to find someone who isn’t on social media, which is why it’s so critical for businesses to have strong social media marketing strategies. Social media marketing is not only cost-effective for businesses, but also efficiently disperses their message to anyone and everyone globally.
However, the problem is that because so many businesses are using social media marketing, it’s becoming increasingly difficult for them to earn consumers’ attention over that of a competitor’s. To stand out, businesses need to revolutionize their marketing strategies and find unparalleled tactics to truly connect with consumers. Even more so with decreasing attention spans, how can businesses earn their audience’s attention?
In this blog, we predict some of the biggest social media marketing trends that will continue to rise (so make sure your business hops on these to beat the competition!)
1. Ephemeral Content
The features some social media platforms have released highlight ephemeral content. Snapchat, Instagram, and Facebook Stories have made ephemeral content increasingly popular. Most ephemeral content is shared for up to 24 hours and then disappears forever. Realizing the effect this fleeting content has on audiences, some businesses have begun to use this to their advantage and conceptualized a separate marketing strategy for their ephemeral content.
Ephemeral content allows your business to be more genuine and present an authentic image. Businesses have generally reserved their best, high-quality content for their posts, and real-time and “humanized” content for Stories. By posting content such as what the office is up to for that day or an ice cream break (wink wink), your audience will perceive your business as more authentic since they can see it’s not only a business, but run by genuine people. And as a plus, the nature of disappearing Stories makes your audience want to take fast action, helping you gain from ephemeral content.
2. Augmented Reality
While not many businesses have been able to implement augmented reality into their marketing strategies, it’s one that is extremely advantageous for those that already have. Augmented reality offers businesses a niche and engaging way to reach target audiences because it’s quick, easy, and interactive.
Recently, Snapchat released a new augmented reality feature that allows users and their Bitmoji to project themselves or images into the real world through the app’s camera. Similarly, IKEA released an app that allows users to preview furniture in their home before buying through augmented reality. While businesses that haven’t implemented augmented reality aren’t behind, businesses that have already implemented it are way ahead of the game.
3. Live Streaming
The way businesses and brands use live streaming to engage with their audience is changing. Today, businesses use it as a powerful tool to showcase a more human side of their brand. Just like Stories allows businesses to highlight their human side, so does live streaming. Furthermore, as the technology we use to record and process video advances, more businesses will take advantage of this social media marketing trend.
Live streaming provides business with the opportunity to provide more exclusive content – creating excitement and anticipation. With the interactivity of live streaming, viewers and followers will also be able to react to the video, ask questions, and post comments in real time.
The online environment and space are always changing – and the social media space is no exception. There are countless businesses vying for the attention of YOUR consumers, so you need to engage in a social media marketing strategy that ensures your consumers stay your consumers.
Pinmo is one method that can help you compete with a strong social media strategy as it’s a marketing platform that incorporates social media into its core. On the Pinmo platform, your customers can share your content to their own circle of online connections, facilitating stronger content as it comes from a trustworthy and credible source – their own friends! Who wouldn’t listen to what their friends recommend? (Hint: Nobody is the answer if you’re a good friend and have good friends) 🤭.
Regardless of how you compete with your social media strategy, these three current and upcoming trends should be the core strategies your business focuses on. Subscribe to our newsletter to stay updated with the latest marketing trends!