A New Marketing Movement

Not Another One …

The internet is filled with hundreds, if not thousands, of articles, blogs, and how-to’s on the topic of social media alone. At this point, I bet you’re probably even thinking yay another social media blog post (in your sarcastic tone). But that’s where you’re wrong. We’re going to make this one a little more fun and interesting mwhahaha 😜.

By now, you’ve probably figured out that your business not only should, but needs to engage in some form of “on-trend” marketing. That means, don’t focus on those newspaper columns that just end up getting thrown into the recycling bin (I hope! Don’t trash your paper, guys!) within five seconds of a quick skim through by your audience. With newspapers obviously out, you should focus on trends like social media marketing. That’s only a logical and competitive thing to do, right? If all of your competition is on social media, why wouldn’t you be on it either? It’d almost be like you’re asking to fall behind.

9 Hours on What??

While it depends on your specific target audience, I wouldn’t be surprised if the majority of them spend a significant portion of their time on social media. In fact, for American teenagers, they spend NINE hours on their mobile devices on social media, streaming, and socializing. That’s insane. If these teens sleep for 8 hours a day, they are on their mobile devices for 56% of their awake time. That’s more than half of their time conscious and awake on their mobile devices…

I think I’ve made my case in point. With the majority of your audience spending a significant amount of time on social media, why wouldn’t you want to advertise on social media? That’s where you will likely receive the most exposure, conversions, and returns … which are all good things for your business.

A Digital Marketing Revolution: Pinmo

To help you in the game of social media marketing, say hello to your new best friend, Pinmo. Pinmo is an app that drives your business to spread farther, engage better, and perform better ROI. All things you, as a marketer, would want 😉. For you, Pinmo re-invents the relationship you have with your average social media user and captures their attention in an unparalleled kind of way.

How? Well, we’ll tell you how. (Hint, it’s an easy walk in the park 😎).

As a marketer, you can either create your own campaign to be shared or have us design and work on the content for you. Once this first step is completed, your social media audience will have a chance to browse through your campaign(s) and share the ones they like the best and want to share with their own circle of friends! The difference from any other social media marketing method is that your audience receives a real cryptocurrency Token for every share and engagement they get. And who wouldn’t want that just for sharing?? Like really, it’s too easy to pass up on.

Once you’ve finished your campaign, you can track your progress and results through our dashboard. And that’s it. See! We told you it’d be easy 😁.

And on top of this, our entire platform and system are based on a decentralized application. If you’re not familiar with this concept, no worries. Essentially, it means that all of our technology and data is stored in a distributed digital ledger that securely records data pertaining to all the actions in your campaign. Every time a successful campaign is completed, a record will exist of all the actions that occurred to spend that budget, which verifies the credibility and security of the distribution. So, with our decentralized application, you can rest assure that your data is safe and secure.

For more information, check out our website at www.pinmo.ca 😌.



A Step Ahead: Personalized Marketing

Being In the Game is Behind the Game

As business marketers, we’re always looking for strategies that help us stay ahead of the game. With anything today, merely staying in the game is already a step behind. You need to be ahead of the game, not just in it. Whether it’s through blogs, research, attending events and exhibitions, or alike, you need a way to keep up with the ever-changing and competitive dynamic of digital marketing – and personalization is one of those ways.

Personalization. It’s a word that has earned big 🐝 (it’s buzz in case you didn’t get it hehe) in the world of digital marketing. And for good reasons too. I mean, who doesn’t like personalized content? We’re all about personalizing in our own everyday lives – from phones, cars, bags, to even our rooms! If personalization works in our own leisure lives, why wouldn’t it work on a corporate level? Well, the answer to that is it does! In fact, your customers want to interact with your brand on a personal level.

Often times, technology can come across as distant for your customers. After all, technology is still just technology – it requires some form of interaction and connection for it to resonate well with your audience. This is where personalization factors in!

What is Personalized Marketing?

Personalized marketing (or one-to-one marketing) is a strategy where businesses leverage data analysis and technology to deliver individualized messages and product offerings to their target audiences. In this process, businesses collect and process information on their audiences’ interests, demographics, and behaviours to create relevant content that provides advantageous value. The main goal of personalized marketing is to engage current and future customers by communicating with each one as an individual.

Evidently, personalization is actually very effective for your business. So much so that in fact, according to a survey from Accenture, consumers are more likely to buy from businesses that recognize them by name, recommend options based on past purchases, know their purchase history, or offer any of these three options.

Because of the competitive nature and landscape of digital marketing overall, personalization is no longer an optional addition, but a must-have to effectively attract customers.

As consumers, personalized marketing is all around us. We’ve all been guilty of binge-watching at least something on Netflix – whether it’s Dynasty, Blacklist, Gilmore Girls, Black Mirror, or the Office.  With Netflix, the more we watch, the more accurate and relevant our recommendations become. This list of recommendations is Netflix’s version of personalized marketing (and it’s very successful as it’s succeeded in movie and TV marathons for millions of people and even started the worldwide phenomenon of Netflix and Chill 😂). Conversely, Spotify’s “Discover Weekly” playlist is their version of personalized marketing. With it, users receive a playlist of songs that are in tune and sync (pun intended 🤭) with their personal tastes and preferences, based on their previous listening history.

How to Do Personalized Marketing?

In any personalized marketing strategy, there are four core steps involved: Identify, differentiate, interact, and customize. Let’s go through each of these in more detail.

1. Identify

In this first step, you identify who your target market is. Who are you personalizing your strategy for? What is the market segment like? You can differentiate based on demography, psychography, geography, product type, and behaviour. Once you’ve gathered all the data you need, you can move on to the next step.

2. Differentiate

In this stage, you analyze the data to explicitly decipher your segment users into the specific niches that you want to target.

3. Interact

Once you’ve collected and analyzed the data, you can use it to contact and connect with your prospective customers by reaching out to them in the medium and through the methods that coordinate well with how they are most likely to respond to. With your analyzed data, you know what resonates best with your audience and can use that to your advantage.  

4. Customize

This step is where the personalization happens. Once you’ve caught the attention of your target market, you’re gold and good to go. This final step is where you close the deal and gain your new customer.

For your business, time is ticking so make sure to hop on board before it gets too late. One of the things that Pinmo can help with your business is actually personalized marketing! Because of the nature of our platform, your potential customers are seeing content from your brand that personally appeals to them. Not to mention, the content they’re seeing comes from their own friends so it legitimizes your brand in their minds. If you’re interested in using Pinmo for your business today or want to learn more, feel free to email us here!

Diving Into: Pay-Per-Click Marketing

With the existence of all the different marketing methods and strategies, it can be a little bit overwhelming for those who would consider themselves to be beginners in the mystical world of marketing and advertising. But no fret, we’ll take a look into one of the most common types today – Pay-Per-Click Marketing (also known as PPC!) and also referred to as Cost-Per-Click (CPC) sometimes.

So what’s PPC? Well, to sum it up in one sentence, it’s essentially what the name suggests. Pay-Per-Click. You pay for each click that you get. And that’s it. That’s the blog. Thank you for reading, until next time!

Just kidding HAHAHA. You obviously know we can’t end on a vague note like that.

So, What Is PPC?

On a more serious note and back to the topic of conversation, Pay-per-click marketing generates clicks to your website (or whatever platform or channel you chose to direct to) through a search engine, advertisement, or platform that offers the PPC service.

With this particular marketing method, instead of earning your clicks organically, you buy them through sponsored or advertised content! While the idea of “inorganic” advertising may not appeal to some companies, this type of advertising may actually be significantly more beneficial for your business. Think about it for a minute. Think about the way that PPC works in general. Most people who will see your sponsored content are actually already looking for what you’re offering, so they’re already interested in your products or services! Once they’ve clicked on your sponsored content, you’re already in the game, all you need to do is convince them that your product suits them better than your fellow competitors. Although, if you’re already first in the search result, it doesn’t take much 😜. In fact, the top 3 paid ad spots receive 46% of the clicks on a page! Let that soak in for a minute …  

Search Engine Advertising 101

If you’ve used Google (or maybe even *gasp* Bing before), you’re probably already familiar with search engine advertising. While you may not be acquainted with how it works or the detailed processes surrounding it, you are familiar with it from an audience viewpoint. If you google “black running shoes,” you might find yourself with options for Nike, Adidas, New Balance, and Asics, without even having typed a brand of preference! That’s just how search engine advertising works.

For marketers, search engine advertising is one of the most popular forms of PPC because it allows companies to “bid” for ad placement in the sponsored links section. This bidding process is much like the ones you see on TV or in the movies for art and rare collectibles (minus the physical bid paddles, of course!) However, not every query (or search result) becomes monetized and has its own auction take place. In order to determine whether a search query becomes monetized, the search engine looks at: The advertiser’s eligibility for the auction; how much each advertiser will pay if their ad is clicked on; and the subsequent order in which eligible ads appear on the page.

Sounds a little bit complex, but it’s really not. Let’s break it down further.

Essentially, the first two conditions correlate with each other. The first condition considers how much an advertiser is willing to pay for a click, or the maximum bid (Max CPC) advertisers are willing to pay. The second condition considers how much advertisers actually pay if their ad is clicked on. And finally, the third condition looks at an ad’s Quality Score. The Quality Score of an ad is the rating of the quality and the relevance of the keywords and PPC ad.

Once the search engine has deemed a query to be deserving of an auction, how does this process work?

  1. Advertisers identify the keywords they want to bid on, how much they want to spend, and create groupings of these keywords
  2. The search engine processes the request and runs the auction
  3. The search engine determines ad positions and each advertiser’s CPC

And that’s it! That’s how auctions go for search engines. The winner of the auction receives the highest placement on the list and most likely receives the most number of the clicks. These clicks lead to greater exposure, conversion rates, and results for your business. So, what are you waiting for? Go ahead, you know you want to try PPC.

Speaking of which 😜 …  If you’re interested in trying out pay-per-click marketing but don’t want to invest a bajillion dollars, try out Pinmo. With Pinmo, your customers can share your brand content among their online social connections which fosters credibility for your brand (it’s being shared by their friends, people they trust!) And you’ll only be charged for every organic click and share that your content receives – hence, why it’s called pay-per-click. To learn more or try Pinmo out to today, click here!

The Biggest Problems with Today’s Advertising Space

Talk to any business and they’ll know how important it is to have an active social media presence – especially in today’s time. Social media helps keep you constantly connected with your customers and helps you easily disseminate your content in an effective and efficient manner.

Today, the social media advertising landscape is deprived of substantial and significant ROI for businesses – making social media advertising unappealing and plagued with high costs, bots, fake clicks, and unclear returning metrics. On social media, users are often bombarded with invasive sponsored ads on timelines and newsfeeds, which is obviously irritating. Conversely, advertisers realize that they are not provided with the transparency and data that they need to fully understand their campaign results.

In 2018, the average business is expected to allocate 41% of their marketing budget to digital marketing and the rate is expected to grow to 45% by 2020. More specifically, social media advertising investments are expected to grow with a 17% compound annual growth rate from 2016 to 2021. Clearly, businesses are spending a lot of their budget on social media marketing.

No Transparency and Lack of Access to Data

Most often, advertisers who engage in social media marketing find that they receive no access or information on any user data that is collected and have little to no insight into what actions these users engage in before they actually convert. Unfortunately, the metrics that media platforms provide don’t allow advertisers to fully visualize, understand, and optimize their post-click conversion funnel. While some platforms provide access to back-end data, advertisers don’t really know how they are spending each dollar on social media.

Bots and Fake Users

A substantial number of followers and likes on photos and content instills the idea of legitimacy for businesses and aspiring social media influencers – however, bots and fake accounts are not the route to take.

Today’s social media platforms are often infested with bots and fake users that skew engagement metrics and misportray the influential power of users. On Twitter, it’s estimated that approximately between 9% and 15% of active Twitter users are bots – equivalent to approximately to 448 million bots accounts. On Instagram, approximately 24 million accounts could be spambots created in online black markets.

These bots and fake users create a clout of unnecessary interactions that count when they interact with content – inflating actual engagement metrics. Unfortunately, these bots are difficult to remove and lower the quality of the overall experience.

The High Cost of Advertising

In 2017, spending on digital advertisements reached $83 billion in the U.S. alone – surpassing total TV ad spending for the first time. Most of that money was spent on Google and Facebook advertising. Additionally, social media ad spend reached a new height of $41 billion in 2017, and Facebook alone is predicted to reach $21.57 billion in 2018.

Most often, advertisers complain about the rapid jump in targeting prices between broad national campaigns and more localized ones. Generally, for small businesses, the targeting they can afford doesn’t spread their message to enough local people. However, if they opt for more localized targeting, their limited budget will only provide lower impressions, which brings fewer acquisitions. Either way, the cost per acquisition begins to rise as the necessary users needed to convert are either not targeted or reached wide enough.

Clearly, the current advertising space manifests its own problems for advertisers. Understanding the biggest problems in the social media environment, we built our platform to solve the current problems that marketers are facing.

With prices to fit any budget and transparent access to our dashboard that allows marketers to launch interactive campaigns on multiple social media channels based on existing users and their associated data, Pinmo solves your advertising needs in an organic manner.  

Just Do It: Social Media Marketing Pt. 2

5, 4, 3, 2, 1 … And welcome back! Our first installment of Social Media Marketing covered some of the rewarding benefits of social media for your business. However, we didn’t have time to cover as many as we wanted to, so that’s what today is for! We’ll feature some more benefits to social media marketing that you may not (or may have already 🤭) known about. We hope you’re ready hehe 😬.

Sometimes, it feels as if social media marketing is just too good to be true … I mean, it essentially costs next to nothing for your business compared to other marketing methods and has a substantial (and boy, do I mean substantial) user base, among several other valuable advantages. According to Statista, in Canada, there were 22.69 million people using social media in 2017 when the population was at 36.71 million. Whoa. One, that’s not even counting for the fact that most of them are using multiple platforms. Two, that’s over half of the population using social media. Hopefully, this is something that your business is already using to your advantage.

As promised, we’ll highlight some more of our favourite social media marketing benefits. Let’s start!

1. Development of a Community

Social media is capable of a multitude of things. One of our favourites is its ability to create a sense of community among brands and people around the world who may not even know each other personally. The fact that something can gather and unite so many different people together boggles us like crazy!

One of the most successful marketing campaigns is hosted by the global corporation, Coca-Cola. In fact, you may have even participated in it yourself. In 2015, Coca-Cola released their “Share a Coke” campaign that featured their bottles with the label of “Share a Coke with” followed by a generic name referencing your friends, family, significant other, or whoever else – you name it! These bottles sparked the interest of people around the world as they shared their experiences and stories on social media with the hashtag #ShareaCoke. Those who shared their stories had a chance to have their photos featured on Coca-Cola’s website and even across Coca-Cola billboards. Talk about incentives for community engagement! Coca-Cola fostered a sense of community with their customers by helping build shareable stories (and bottles 😜!)

2. Unbiased Reviews

Building on the concept of community, social media allows your customers to share and publish online reviews on what they think of your business and your products or services. Now, while this is definitely a benefit, you do have to caution that because these reviews are honest, if people have issues with what you offer, they could make that heard too. However, if they love it, that’s great for business and builds your reputation.

Regardless of what people say about your business online (and offline), reviews give you the opportunity to monitor these comments, learn from them, and improve your business based on these remarks. One of the best ways to show your customers that they are important to you is to listen to them and their needs 😌.

3. Advanced Targeting

With all the options available on various social media platforms like Facebook and Twitter, you can engage in very advanced targeting for your business (so you don’t attract and pay to advertise towards the wrong target! That’s just not very efficient and effective for you.) If you do know exactly who you want your product (or service) to reach and what they need, you will be very pleased with the several options that these platforms offer. You can target locations, ages, interests, behaviours, connections, education level, and many more!

Also, with a clear understanding of your target market, you can figure out how to better solve their needs and/or problems. For a very detailed and helpful guide on advanced targeting, check out what we found from Neil Patel! Super helpful and useful to reach exactly who you want to reach!

With all these valuable reasons, it’s hard not to love social media marketing! We’re here to help your business become ready for a new digital revolution. If you have any questions regarding social media, marketing, or just want to talk, email us at service@pinmo.ca.

A New Dynamic: Chat Bots

Robots, artificial intelligence, and technology are often the subject matter of several controversial conversations. So much so that they’ve fueled numerous episodes from the dystopian Netflix TV show, Black Mirror, igniting many people’s techno-paranoia.  Now combine those three – robots, artificial intelligence, and technology – and you’ve got chat bots. Mwhahaha 😈. Just kidding, chat bots aren’t actually scary at all and shouldn’t intimidate you. I mean, look how cute they look 🤖.

“Hi there! My name is Alex. How can I help you today?” If you’ve ever stumbled upon a website with a chat platform, chances are … you’re not talking to a real person *dramatic gasp.* Yup, you heard that right. You, my friend, are talking to an intelligent robot programmed with algorithms and functions to know exactly what and how to respond. It sounds pretty sad and lonely now that you know you’re talking to a robot, huh 🤭. But it’s fineee, we’ve all probably been there before. And hey, robots do a pretty good job of replicating human interaction.

What are Chat Bots and How Do I Use Them?

Chat bots. Although they’ve been around for a while now, they’re starting to pick up buzz and interest in the world of digital marketing. In fact, according to data from Google Trends, search volumes surrounding chat bots have grown as much as 19 times within the past five years. 19. Talk about an increase in buzz!

But, what exactly are chat bots? Sadly for some, they aren’t physical robots that converse with us to make us feel less lonely HAHAHAHA 😂. What they are is computer programs built to emulate human intelligence in online chatting or conversations – which I guess could be used to make us feel less lonely. But I digress.

If your business uses Facebook, one of the easiest ways to integrate chat bots into your social media strategy is through Messenger. Onto your business page, you can actually integrate and install chat bots that allow your customers to have automated conversations – even when you’re away! By having this function integrated, your customers can seamlessly and easily interact with your business to buy tickets, get directions, see menus, schedule appointments, ask common questions, and more! Imagine all of the tasks you could automate for your business – the possibilities are endless. 

Just like Facebook, Twitter offers these chat bot options as well. Whether you choose to integrate chat bots on Facebook or Twitter (or maybe even both!) depends on your specific customers and where they’re connected to you the most.

Why Use Social Media Chat Bots?

If you’re a traditionalist, I know you’ll need a little bit of convincing – especially if you’re skeptical of automation processes and anything to do with technology. So, we’ve got some reasons for you that should encourage you to want to implement chat bots. And no, don’t worry, the robots aren’t going to take over the world.

1. Create Better Customer Experiences

If you’ve ever conversed with a chat bot, you might remember how surprised you were to find how natural, seamless, and personalized the entire experience felt. If you haven’t, try this one out for fun! You might find yourself actually having fun and being amused 🤭. Features like this enhance the experience your customers have with your brand – which is always a good thing!

Furthermore, because the bot is intelligently programmed, it can even suggest future purchasing decisions for your customers based on their previous purchasing history. Who wouldn’t like that?! It’s like having Spotify’s very successful Discover Weekly feature, but for your business!

And as if that wasn’t enough, chat bots can easily be molded to coordinate well with any industry. All that’s required is to train the bot to provide the right conversation structure and flow to mold well with the industry. And that’s it! It’s that malleable!

2. Provide 24/7 Customer Support

Unlike human capabilities, chat bots are able to service your customers at all times, even when you’re busy. As humans, we all need sleep and rest. Even when you’re resting, dozing off, and counting sheep, chat bots can help answer any questions that your customers might have and service some of their needs. This is even more beneficial when you’re a global business and time zones stand in the way between you and your customers.

By offering these after-hour services, you no longer have to leave your customers waiting for a response. We’ve all been through that excruciatingly painful struggle of being put on hold to speak with a representative, and you definitely don’t want your business to be on the other end 😳.

3. Save Time and Money

This reason should make sense. Automating processes saves your business time, money, and gives you less things to worry about. What business owner wouldn’t want that??

Because bots are bots after all, they can communicate with thousands of customers at the same time – which people generally can’t do.

Most of the time, bots also automate repetitive processes that can be tedious and time consuming for humans to engage in. By featuring bots, your employees can save time, focus on what’s most important, and be more productive.

Given these reasons, chat bots are evidently one way to support your corporate social media strategy. However, bear in mind that your strategy shouldn’t be founded on only foundation, but should incorporate a mix of other tactics such as pay per click marketing (ahem, use Pinmo hehe), live streaming, blogs, and other forms of content production!

Just Do It: Social Media Marketing

Whether you’re a small brick and mortar business owner or the CEO of a large international corporation, chances are you probably use social media in your free time to keep in touch with your own personal friends, family, and connections (and maybe even check out a few memes here and there to have a quick laugh – and don’t pretend like you’ve never done it before). If you’re already using for your personal use, why not as well use it for your business and marketing purposes? (Although, if you’re a large international corporation, I highly doubt you don’t already have business social media accounts). So, if you already are taking advantage of the thriving social media scene, a hundred points go out to you, my friend! You’re doing great! But if you’re not, you may need a little convincing to go and that’s exactly why I’m here. You’re welcome 😜.

However, before we start, let’s introduce some numbers in here for you to think about. In Canada, 64% of people have a social media network profile, either on Facebook, Twitter, LinkedIn, Instagram, or YouTube. More than 50% of people are registered to more than one social media platform. 53% of people are more likely to shop with businesses they can message on Facebook.

Now that we’ve set those facts aside for you to help realize the importance of social media, what are its tangible benefits for your business?

1. Higher Conversion Rates

Everything you post on your social media platforms is an opportunity to get your customers to convert. Every photo, status, update, video, or comment you share and post is a chance for your followers to react and potentially visit your website (just make sure you don’t forget to link or place your website and business’ contact details somewhere they can easily find!) And every visit to your website could lead to a conversion. Furthermore, the fact that your social media marketing humanizes your brand leads to higher conversion rates! Instead of seeing your company as just another business, your social media appeals to them personally and makes it feel like they’re communicating with actual people (instead of robots or another distant corporation). 

2. Decreased Marketing Costs

Perhaps this may be the favourite reason for your financial team 😉, but 84% of marketers found that as little as 6 hours of effort per week was enough to generate increased traffic. That’s basically like spending 1 hour a day on your social media channels – which is a fairly inexpensive form of marketing with such prosperous results. By spending this 1 hour a day to developing your strategy, you could start seeing the results of your efforts.

Let’s play with a few more numbers, I mean who doesn’t love hard facts to back up their statements 😜. 95% of marketers who used social media at least 6 hours per week saw increased exposure for their business. With the same 6 hours, 66% of marketers saw lead generation benefits and almost 50% saw a benefit of reduced marketing expenses. How’s that for efficiency and cost-effectiveness?

3. Richer Experiences for Your Customers

If you think about it, social media is basically a communication channel, right? Right! Giving your customers the ability to communicate (sometimes in real-time!) with you enriches their experience with your brand. Every interaction you have with your customers is a chance for you to demonstrate and show off your outstanding customer service levels. Social media allows for almost instantaneous interaction and customer feedback. With every successful interaction, you’ve just won brownie points and developed meaningful relationships with your customers! And who wouldn’t want that 😛?

See! It is worthwhile to engage in social media marketing. While these obviously aren’t all of the benefits of social media marketing (there are hundreds more, believe me!), these are all the ones we have time for today. If you’d like a part two, stay tuned for one coming up sometime in the near future 😬.

A New Dynamic: Live Streaming

Today, live streaming is part and parcel of a successful social media strategy. For some people, that might be unfortunate news 🙃. It’s not exactly everyone’s cup of tea to feel super comfortable standing and talking live in front of a videographer or even an iPhone to an audience online. But as we all know, the world of marketing is constantly evolving and changing we need to keep up.

One of those changes includes *dun dun dun* liveee streaming! At this very moment, I bet you’re probably thinking no one wants to watch a live stream or it’s not worth it … and that’s where you’re wrong. Everyone loves live streams. In fact, 78% of online audiences watch Facebook Live videos. Live streams don’t even have to go on for hours and hours on end – think about Instagram Live stories! They go on anywhere from a few minutes to maybe a few hours (but that’s quite rare). Instagram in itself is extremely popular and allows you to connect with your audience and personalize your brand with them. So, why wouldn’t you want to use it to your advantage?

Why Should My Business Care About Live Streaming?

Well for starters, live streaming has an extremely large user base and is growing in popularity. In fact, in 2016, it was more than a $30 billion industry and is expected to double in growth and become more than $70 billion by 2021. How’s that for a start 😉?

One of the biggest live streaming platforms today is Twitch.tv. Active users on Twitch watch videos for an average of 106 minutes every day. That’s around an hour and 45 minutes every single day. And get this: 58% of users spend more than 20 hours a week watching videos. 20 hours. That’s almost one whole day a week spent watching live streaming videos. Don’t tell me live streaming isn’t relevant 😜.

To add on top of that, people of all ages are watching and creating live streaming videos. Just check out the facts in the chart below. It speaks for itself.

What Does Live Streaming Do For My Business?

Most of the time, those who watch your live streams don’t only watch, they also engage with your business in multiple ways at the same time. In fact, the majority of your viewers will most likely use social media or a search engine to search for your name and tell their friends about it. With live streaming, your customers actively learn more about you and share you with their friends.

People love the thrill of excitement and adrenaline. Live streaming gives them exactly that (but in a milder dosage, of course. We’re not talking about bungee jumping here 🤭). In this (milder) experience, you give your audience a sense of urgency to check out your “limited-time offer.” This urgency entices them and helps convert them into paid customers. Specifically, live streams that hype new product releases effectively play with this feeling of excitement. Because these live videos are often raw and unedited, your audience doesn’t know what to expect – inspiring eager anticipation for what’s to come. If you’ve done a successful job in engaging your audience, they’ll want to come back frequently to see any new updates on the release. And then *ding ding*, it’s a winner’s situation for you.

Live streaming also builds trust. You want your audience to trust you and your business. Since your live stream is unlikely to be rehearsed, you’ll be conversing and engaging with your audience in a natural and casual way. This makes them feel like they’re participating in an authentic and genuine interaction, which increases their perceived trustworthiness towards you. All of this leads to what you want most – an improvement in customer loyalty and retention.

Go Ahead, Step Out of Your Comfort Zone

So, while you may be hesitant to engage in live streaming, you should step out of your comfort zone once in a while 😜. It’s what is in the best interest for your business and brand and something you don’t want to miss out on. It’s always better to be ahead of the fish rather than behind.

A Key Puzzle Piece: Target Marketing

Without a Target Market is Without a Direction

99.99% of the time, you, as a business owner have a clear understanding of who you’re targeting and what niche they’re in. You know exactly what their demographic, social, and economic background is and you’re using that to your advantage to better target those who you want your product to reach.

Along with all the other key steps and activities you need to figure out and decide on before your business is even actualized, pinpointing who your target market is one of them (or at least should be!) I mean, if YOU don’t know who your product is catered for, who is going to be inclined to purchase it? If you don’t know, they don’t know. It’s like shooting a dart without any sense of direction … what makes you think that a directionless shot is going to reach the bullseye? In fact, chances of that dart reaching anywhere near the bullseyes are slim to none.

And as a business owner, you would never want to spearhead and build the foundation of a business aimlessly wandering, hoping that you’ll attract just about anyone 😳.

The Importance of Target Marketing

Target marketing is a strategy that breaks large markets into smaller segments to concentrate on a specific group of customers within that audience. Most often, businesses segment based on characteristics such as demographics, psychographics, business industries, and geographic areas. Demographics consist of age, gender, education, marital status, race, and religion. Psychographics consist of values, beliefs, interests, personality, and lifestyle. Business industries consist of the actual industry. And finally, geographic areas consist of neighbourhood, area code, city, region, and country.

Now, some of you might be asking, “why is it important to have a target market?” Don’t you want to be able to serve everyone, and not just a specific and limited niche of customers? Won’t you get more customers if you attract everyone? The more the better, right? Well … not really.

When it comes to the world the marketing, things work a little differently around here. If you’re trying to attract everyone, it’s going to be challenging reaching anyone. Why? Because vague and generic messages that could appeal to anyone aren’t going to resonate as well with everyone. Are you starting to get the pattern here hehe 🤭? People like feeling special and personal, so specific and direct communication is the way to go if you want to reach your optimal audience. Having a personal message also means that you are more likely to attract and convert high-quality leads and bridge stronger customer relationships, which is always good 😌!

Target Marketing: Part of a Bigger Puzzle

As a business, you have priorities and constraints on your resources. Most likely, you don’t have the capacity or capability to effectively reach everyone with your message. With these limitations, target marketing allows you to focus on your best potential customers and compete successfully.

Because of its importance, target marketing is part and parcel of a comprehensive and inclusive marketing strategy. It’s one of the key puzzle pieces to your complete strategy, and a puzzle is never complete with even one piece missing. So, make sure you don’t lose that one critical piece 🙂!

Predicting Social Media Marketing Trends

Just like fashion trends have come in and out of style, social media marketing trends have also come in and out of “style.” Today, it’s rare to find someone who isn’t on social media, which is why it’s so critical for businesses to have strong social media marketing strategies. Social media marketing is not only cost-effective for businesses, but also efficiently disperses their message to anyone and everyone globally.

However, the problem is that because so many businesses are using social media marketing, it’s becoming increasingly difficult for them to earn consumers’ attention over that of a competitor’s. To stand out, businesses need to revolutionize their marketing strategies and find unparalleled tactics to truly connect with consumers. Even more so with decreasing attention spans, how can businesses earn their audience’s attention?

In this blog, we predict some of the biggest social media marketing trends that will continue to rise (so make sure your business hops on these to beat the competition!)

1. Ephemeral Content

The features some social media platforms have released highlight ephemeral content. Snapchat, Instagram, and Facebook Stories have made ephemeral content increasingly popular. Most ephemeral content is shared for up to 24 hours and then disappears forever. Realizing the effect this fleeting content has on audiences, some businesses have begun to use this to their advantage and conceptualized a separate marketing strategy for their ephemeral content.

Ephemeral content allows your business to be more genuine and present an authentic image.  Businesses have generally reserved their best, high-quality content for their posts, and real-time and “humanized” content for Stories. By posting content such as what the office is up to for that day or an ice cream break (wink wink), your audience will perceive your business as more authentic since they can see it’s not only a business, but run by genuine people. And as a plus, the nature of disappearing Stories makes your audience want to take fast action, helping you gain from ephemeral content.

2. Augmented Reality

While not many businesses have been able to implement augmented reality into their marketing strategies, it’s one that is extremely advantageous for those that already have. Augmented reality offers businesses a niche and engaging way to reach target audiences because it’s quick, easy, and interactive.

Recently, Snapchat released a new augmented reality feature that allows users and their Bitmoji to project themselves or images into the real world through the app’s camera. Similarly, IKEA released an app that allows users to preview furniture in their home before buying through augmented reality. While businesses that haven’t implemented augmented reality aren’t behind, businesses that have already implemented it are way ahead of the game.

3. Live Streaming

The way businesses and brands use live streaming to engage with their audience is changing.  Today, businesses use it as a powerful tool to showcase a more human side of their brand. Just like Stories allows businesses to highlight their human side, so does live streaming. Furthermore, as the technology we use to record and process video advances, more businesses will take advantage of this social media marketing trend.

Live streaming provides business with the opportunity to provide more exclusive content – creating excitement and anticipation. With the interactivity of live streaming, viewers and followers will also be able to react to the video, ask questions, and post comments in real time.

The online environment and space are always changing – and the social media space is no exception. There are countless businesses vying for the attention of YOUR consumers, so you need to engage in a social media marketing strategy that ensures your consumers stay your consumers.

Pinmo is one method that can help you compete with a strong social media strategy as it’s a marketing platform that incorporates social media into its core. On the Pinmo platform, your customers can share your content to their own circle of online connections, facilitating stronger content as it comes from a trustworthy and credible source – their own friends! Who wouldn’t listen to what their friends recommend? (Hint: Nobody is the answer if you’re a good friend and have good friends) 🤭.

Regardless of how you compete with your social media strategy, these three current and upcoming trends should be the core strategies your business focuses on. Subscribe to our newsletter to stay updated with the latest marketing trends!