One of the fundamental value propositions of the Pinmo platform is an organic advertising system designed to be user-friendly while delivering concrete results. This principle applies to our growing body of incentivized social media users and just as importantly, to our social media marketing clients
To pull these things off, Pinmo needs to ensure maximum tracking and security for all the transactions both incentivized users and marketers handle within the platform. This is where blockchain technology comes into the picture. It’s being developed into the bedrock of the Pinmo social media advertising system and it lets the platform deliver levels of performance that no other advertising solution can easily match.
What is the Pinmo Blockchain?
In simple terms, Pinmo uses a customized version of an open source blockchain ledger infrastructure. The Pinmo implementation of Blockchain is still being developed further and refined but in essence, like all blockchains, it allows the platform to track information being transacted on a minute, cryptographically secure and sequential basis. In terms more specific to Pinmo itself, this means that both incentivized user activities and marketer advertising campaign activity can be tracked almost perfectly.
Because this is tracking being done through tested, open-source blockchain technology, every share, conversion, and click generated by users are recorded in a way that can’t be falsified or edited. This happens for each user on the Pinmo platform and the information is used to precisely tie user sharing activity to specific marketer ad campaigns for performance analysis and payments.
How The Pinmo Blockchain Works for Users and Marketers
The most crucial thing about the blockchain implementation being developed by Pinmo is that its transactions -or blocks- are cryptographically distributed across the entire Pinmo network itself. This is done in a sequential, cryptographically secure way that makes it impossible to alter the record of which action was done by which users for which advertisers. In effect, the blocks in the transaction chain generated by Pinmo work as distributed ledger entries of activity that can’t be falsified by Pinmo or anyone else because they’re time stamped and spread across the whole network.
For users, this means a concrete measurement of what social shares they performed and which ones they need to be compensated for. In the case of marketers, this same blockchain means completely reliable records of exactly how their ads were shared, by who and if they converted. In other words, Pinmo’s blockchain lets advertisers know exactly how their ad spending is delivering real performance.
Now here’s what this blockchain implementation means for users and marketers in terms of practical usability.
For a user of Pinmo, most of the blockchain technology inside the platform stays invisible. It simply works in the background to track and log their social sharing so they can be paid accurately for their social media shares.
The main point at which a Pinmo user really deals with the Pinmo blockchain is when they accumulate Pinmo tokens as payment. These are the cryptocurrency tokens with which the platform pays users and they’re also based on the same blockchain technology that allows tracking of their sharing activity. The Pinmo token can then be converted either to other cryptocurrencies like Bitcoin and Ethereum tokens or into fiat cash within Pinmo before withdrawal.
Pinmo is also introducing a bonus structure for high performing users who fulfill milestones with their accounts. This will be paid out in either Bitcoin or Pinmo tokens.
In essence, Pinmo users see the platform’s blockchain at work mainly through the accumulation of Pinmo tokens they’re paid in.
Marketer engagement with the Pinmo blockchain is a bit more robust than that of users. One of the major benefits of the Pinmo platform using this technology is that it lets particularly vigilant marketers have complete access to the details of how their ads are being shared by the platform and its users. All of the data for these metrics is actually encoded into the networked blocks themselves much like financial information in an accounting ledger. Any marketer who’s using Pinmo can then verify the real evolution of their campaigns by checking the complete record of each converting action and its results inside the Pinmo blocks themselves.
This effectively means an unprecedented level of advertiser insight into every single bit of activity that their Pinmo ad campaign budget is being spent on. The social media advertising industry generally offers nowhere near this much scrutiny to its marketing clients, and Pinmo is unique in how deeply it lets advertisers delve into the metrics of their ad performance with blockchain technology.
Pinmo integrates blockchain infrastructure to its already very unique social media advertising strategy for levels of tracking and analytics reliability that aren’t available from any other advertising platform. Advertisers can watch the exact performance of their ads nearly in real-time as they’re shared by Pinmo’s users, and know exactly how much return they’re getting for each of them. Users of Pinmo get the same level of security for that they’ll be rewarded accurately for their own actions. Pinmo’s blockchain backbone promises to keep delivering these levels of transparency and trust for both no matter how much the platform scales up in size.