How to Thrive as an Influencer

Today, almost everyone in the world is on social media. By being on social media alone, you have the power to influence your friends, and the choices and decisions they make. However, social media culture leads us to (wrongly, if I must say) believe that only those with a near-celebrity following are influencers. The truth is that anyone and everyone, even with a mere 100 followers, can be an influencer. In fact, YOU are an influencer. Not only are you an influencer, but you’re an effective one too! Because you are sharing content with your friends, everything is dispersed organically – making you a more effective influencer than “actual influencers” with thousands of followers.

While social media giants are powerful, they are nothing without you. Whether you have a small or large following, these social media networks take advantage of you and your value by using your potential, power, and resources to influence your circle at no cost.

So, now that you know you’re an influencer, how can you maximize your potential?

1. Find Your Niche

Everyone has a particular interest, whether it’s crazy makeup trends or the latest import cars, what interests you will be different from what interests someone else. Selectively posting content on a specific niche will bring in more viewers because it’s (1) something you’re passionate about and (2) catered towards a specific audience.

Always keep in mind that it’s always better to be unique rather than conform because you don’t want to be like everyone else – you want to be different. So, even if your passion is as specific as salted caramel ice cream, pursue it! Chances are there are hundreds, if not thousands, of other individuals who have an equal passion for salted caramel ice cream.

2. Be Consistent

Do you have a favourite TV show that you like to watch? Game of Thrones? Suits? How to Get Away with Murder? Do you find yourself excited and anticipating for when a new episode airs every 6 PM Tuesdays or 1 PM Sundays?

By posting your content on a consistent schedule, you can incite the same feelings of anticipation for your audience. Posting on a schedule keeps your audience interested and gives them reasons to subscribe. If you don’t create new content on a consistent schedule, why would your audience need to subscribe? They don’t miss out on anything.

3. Engage With Your Audience

Engaging with your audience is important because it personalizes relationships and makes them feel more connected to you. Any interaction, regardless of what type, is good for keeping your audience engaged. Whether it’s responding to comments, liking posts, or following back, all of these interactions produce healthy relationships with your audience. So, try to engage in as many of these as possible.

4. Look at Data

Your data reveals a lot about your audience, what is working with them and who they are. Even though not all platforms provide you with data, you can always look at which posts are receiving the most likes and comments. On those posts, what does your audience look like? You should create content that resonates best with them. Also, make sure to analyze the data you receive to come up with an effective strategy catered for your audience.

Now that you know how you can thrive as an influencer, what are you waiting for? Unleash your inner influencer potential!

Why We Love Social Media (And You Should Too!)

If you told us 10 years ago that we would all be addicted to following people and being followed, we’d probably be scratching our heads. Something like that would order us a restraining order and jail time! But today, that isn’t the case anymore – unless you’re physically stalking and following someone (which would raise several questions … But I digress).

In the realm of social media, we fish for as many followers, likes, and comments as possible – whether it means posting selfies, drool-worthy food pics, or breath-taking hikes (that we only did for the ‘gram) – we do it all. Because social media has become such an integral part of our lives, we (literally) can’t imagine our lives without it anymore. But that isn’t necessarily a bad thing – just like cars, laptops, and phones have become such an integral part of our lives today.

In fact, we’d go so far as to say we love social media and all the doors and opportunities that it’s opened for us. Without social media, we’d probably be living in a different world, one we wouldn’t even be able to recognize. We love social media so much it was hard to narrow down our list of reasons, but we managed to do it somehow (phew!)

1. It allows us to build and maintain connections

Social media allows us to build and maintain connections that we otherwise might lose. While it’s nearly impossible for us to maintain relationships with every single one of our friends, social media keeps us connected and updated through posts and conversations. On social media, we probably have more friends and followers than we are able to keep up with regularly. It’s nearly impossible to see even 100 friends consistently in person! But, with social media, we’re able to keep connected with all of these friends and more (some people have thousands of friends), keeping the relationships with those who mean the most to us strong.

2. It allows us to be spontaneous

The nature of social media encourages us to be spontaneous. On any platform, we can post anything we want anytime, at the click of a button. Within two seconds, we can post an Instagram Story on our graduation party or weekly lunch with colleagues.

Sometimes, we spend so much time making sure our posts are perfect, and other times, we spend zero time and post the first thing that comes to mind. Either way, social media encourages spur-of-the-moment posts – even things as trivial as what we had for breakfast.

3. It allows us to be expressive

Everything we post on social media is expressive. It doesn’t matter if it’s a caption, photo, video, or text, everything is a result of our creative thought – what we think, what we feel, what we want, and more.

The Instagram caption of what happened before the photo was taken? That’s expressive content. The Facebook post about the nice lady who paid for your drink as a means of paying it forward? That’s expressive content. Literally everything you post is expressive and social media is your creative platform.

So, while we were able to narrow down our list of reasons, it was an incredibly difficult choice – we love social media that much! We hope our enthusiasm and love for social media is contagious and has you feeling the same way about it. J

 

Are YOU an Influencer?

If you were asked to list some influencers you would probably mention people like Kim Kardashian, Miranda Sings, Lady Gaga, Michelle Phan, and so on. Influencers have thousands, if not millions, of followers and are basically celebrities, right? Wrong. While influencers can be these people, they aren’t always. Influencers can be anywhere and anyone regardless of how many followers they do (or don’t) have.

Technically speaking, influence refers to “the capacity to have an effect on the character, development, or behaviour of someone or something.” In these terms, everyone (including you!) has influence over their own social circle of friends. You are influential among your friends because they care about what you think and what you have to say and vice versa.

Typically, social media platforms consider only people with a large following and fan base to be influencers. However, we believe that anyone can be an influencer and social media allows anyone and everyone to become an influencer, exercising their influence with varying levels of impact. While these levels of impact differ from one person to another – there is always an element of social proof that is shaped by how influential a person is and what type of influence they have. For example, one of your closest friends rather than an acquaintance will have a greater impact on your life. The level at which we are influential for others is measured by how close and connected we are with them.

Pinmo understands that everyone has the power influence their social network and that every social network has potential. With this concept as our foundation, we built a platform and system that offers everyone a gateway to turn that potential into wealth. Our system transforms everyday actions into mutually beneficial relationships. On social media platforms, you’re already sharing content with your friends on your feed and timeline – so why not share content that can help you earn incentives. For clicks that your shared content gets, you receive Tokens that can be cashed out.

Join Pinmo and become the influencer you have always been!

Download the Pinmo App now on iOS and Android.

What Does Pinmo Offer Its Users?

Pinmo offers one fundamental thing that should appeal to just about any social media user, it lets you earn rewards by sharing tailored content with your followers. More importantly, you can do this as much or as little as you like, when you like. In other words, it offers a chance to, get back a bit of financial value from the same social networks that usually just extract it from you as their product.

So how does Pinmo offer what we’ve described? By letting you use Pinmo’s own app to monetize your social media sharing with the people who trust and follow you on a daily basis across your any of your different social media accounts. The app itself offers an easy to use payment delivery and ad-sharing platform for doing this in the least intrusive way possible. Here’s how Pinmo works.

The Pinmo Earning Process

You as a user of Pinmo simply download the Pinmo app to your mobile device. It’s free of course and available for both iOS and Android devices. With the Pinmo app downloaded and opened, you can set up your personal account in minutes with a few pieces of information. Once this is done you’re good to go. You can now start sharing tailored Pinmo marketer ads that you like with your own followers and friends.  

This is where the key benefit of Pinmo comes into play: By choosing the specific ads for products or services you think people you know might like and sharing them however you like on your own social media accounts, you start earning money. Any time one of the ads you’ve selected is clicked on by someone in your social media landscape, Pinmo pays you in the form of Pinmo tokens. These accumulate until you cash them out either as normal money or as cryptocurrency

The above process is entirely pressure-free. By signing up with the Pinmo app, you can decide to share as many or as few marketer ads as you like and you even pick what products or services you want to share. Your social media followers won’t be spammed by Pinmo itself in any way. The advertisement sharing is entirely on your own terms in every way. Pinmo does however also offer ad sharing optimization tools, designed to help its users pick the advertising that best matches theirs and their friends’ areas of highest interest for maximum ad click-through. Following along with these guidelines is entirely up to you as a user.

Like we said, Pinmo lets you earn money doing the single easiest thing you do on the web in a day: simply by sharing content you enjoy.

The Pinmo Token

The core unit of exchange for all the ad sharing earnings you receive is the Pinmo token itself, and it’s a type of cryptocurrency. This means that it comes with a whole world of interesting benefits built into it.

First and foremost, there’s benefit one: This isn’t some silly little appreciation marker or something you can only use inside Pinmo’s ecosystem to buy stuff. Instead, the token has an actual convertible cash value and can be exchanged into dollars that you can then transfer out of your Pinmo account and straight to your bank, either via Paypal or Interac E-transfer. This is one option for getting the value out of your accumulated Pinmo tokens. The other is even more interesting.

As we mentioned above, our token is in fact a type of cryptocurrency, built off the same essential underlying blockchain technology that supports much better known crypto coins like the now famous Bitcoin or also globally used Ethereum token. In fact, the Pinmo token in particular is based off the exact same highly secure blockchain technology that sustains Ethereum itself.

Because of this, Pinmo’s token can be sent off to third party crypto currency exchanges for conversion into any of these other major crypto coins like Bitcoin or Ethereum, which can themselves be changed into ordinary money anywhere in the world at the drop of a hat. This effectively means three rather awesome things:

  • The value of your Pinmo tokens can grow. Bitcoin, Ethereum and hundreds of other cryptocurrencies all grow or decrease in value depending on the market, just like stocks in companies, and our token will too. You could choose to keep some Pinmo tokens saved up and possibly watch them expand in value very quickly.
  • By using Pinmo, you’ve got a fantastically easy entry into the wider crypto coin market ready for you at any time. You’ve already earned your tokens, moving them to an exchange and converting them to coins like Bitcoin and then cash is the easy and profitable part.
  • Your Pinmo earnings can be cashed out globally with no need to depend on Paypal or e-transfer if you don’t want to.

Social media extracts financial value from all of users. We’re not the clients of Facebook, Instagram, Twitter and others, we’re their biggest product and the ones who normally gain the most from this relationship are these social networking giants. The Pinmo platform reverses a bit of that dynamic for its users by letting them directly receive a financial benefit from sharing content with their followers and friends.

How Does Social Media Affect YOU as a User?

Today, the current social media market is saturated, if not oversaturated, with hundreds of platforms – some more successful than others (ahem, Facebook and Instagram). What these platforms have in common is that they receive (more so exploit!) an abundant amount of data from their users (AKA YOU 🙃)! In 2017, 90% of the total data in the world was created in a span of two years between 2015 and 2016 – with today’s current output at more than 2.5 quintillion bytes a day.

While there are those that consider their access to social media accounts to be “free,” the reality is that everything comes at a cost. Some users are more naïve and choose to trust that their data will remain private and secure, but most understand the harsh reality of social media’s costs.

Cambridge Analytica and Facebook

As you may already know, Facebook is no stranger to controversy. In late March, Cambridge Analytica used personal information harvested from up to 87 million Facebook profiles without permission to build a system that could target US voters with personalized political advertisements based on their psychological profile.

How Does Social Media Affect YOU as a User 2-100

During the breach, Cambridge Analytica compromised data from a personality quiz that was never intended to be shared publicly. The quiz was created in 2014 and paid 270,000 individuals to take it. After receiving data on individuals’ interests, political affiliations, relationships, photos, locations, and other miscellaneous data, Cambridge Analytica created psychological profiles of the subjects. While data harvesting and breach should be enough to outrage people, the “cherry on top” was that for particular political campaigns, the data was detailed enough to create a profile that suggested what kind of advertisement would be most effective to persuade particular individuals in particular locations for political events.

In light of this controversy, only 41% of consumers in the U.S. and Germany trust Facebook with their information as many users now realize that the use of social media platforms is not free. They pay with their data. However, the fact of the matter is that the business model of social media platforms is to monetize your data, and because of this, they’re unwilling to sacrifice your satisfaction for data.

Pinmo on Transforming the Social Media Market

With social media platforms very unlikely to change their business model, your data and information are the ones that get compromised in the situation.

Enter Pinmo.

Social network platforms like Facebook, Instagram, and YouTube are benefitting off of your personal data that should be secure and using that to their advantage. These businesses are reaping all the benefits and not sharing any of those with you.

Pinmo is the first incentivized content platform that’s integrated across multiple social media networks, designed and developed using the latest targeting AI algorithm. Pinmo adds you back into the equation, allowing and encouraging you to have the power to monetize your own data. Large corporations shouldn’t be the only ones who can monetize your data and Pinmo understands that. Through Pinmo’s platform, you can share content on your WeChat Moments and Facebook.

Pinmo empowers you with the ability to monetize your own data, which you already own. These are actions you already do every day and do anyway, so why aren’t you getting involved?

Join the Pinmo network today.

What Does Pinmo Do For Its Users?

Social Media Use Globally

In today’s technologically advanced world, it seems as though everyone and their dog (literally!) has or uses social media platforms on a frequent basis. With social networking being one of the most popular online activities with high user engagement rates and expanding mobile possibilities, it’s become part of a routine for many. I mean, who isn’t on social media? 😜

As much as we hate to admit it, social media tends to consume a significant amount of our valuable time and attention. Inevitably, humans love to be social and share content with their friends, relatives, colleagues, and connections. This relationship between parties is a significant one because close connections value the ideas, opinions, and thoughts of each other – even more so than popular influencers. Pinmo monetizes and tracks this relationship so that every click, share, and quality action counts towards a user’s earned tokens.

Pinmo: Founded on the Act of Sharing

You like to share. I like to share. We all like to share. And guess what? Pinmo is based on the act of sharing! This foundation integrates perfectly with our social lifestyles today (unless you’re introvert who treasures your alone time 🤭), but more or less, we all like to share to some degree.

You probably remember these relatively recent viral trends – Damn Daniel, the Dress, and the Kylie Lip Jenner challenge. What made these internet phenomena so successful is the act of sharing. In fact, sharing is what makes content viral. Pinmo is built on this same foundation of sharing, but instead of sharing crazily swollen lips (or getting your own swollen lips 🤦‍ 😳), you’re sharing content from your favourite brands.

Pinmo is the first incentivized content platform that’s integrated across multiple social media networks – allowing you to share content on various social media platforms.

We believe that anyone and everyone on social media has the power to monetize their social networks and their own data. Including you! Pinmo offers everyone a gateway into the data monetization realm with a system that transforms everyday actions into mutually beneficial relationships. From these relationships, Pinmo’s profiling algorithm shows you where your potential lies and how to maximize your benefits with your social networks through IBM Watson’s AI and big data analyses.

More than likely, you’re already sharing content with your circle of friends, so why not get rewarded for doing so instead? Go ahead, you know you want to 😏.