Today, almost everyone in the world is on social media. By being on social media alone, you have the power to influence your friends, and the choices and decisions they make. However, social media culture leads us to (wrongly, if I must say) believe that only those with a near-celebrity following are influencers. The truth is that anyone and everyone, even with a mere 100 followers, can be an influencer. In fact, YOU are an influencer. Not only are you an influencer, but you’re an effective one too! Because you are sharing content with your friends, everything is dispersed organically – making you a more effective influencer than “actual influencers” with thousands of followers.
While social media giants are powerful, they are nothing without you. Whether you have a small or large following, these social media networks take advantage of you and your value by using your potential, power, and resources to influence your circle at no cost.
So, now that you know you’re an influencer, how can you maximize your potential?
1. Find Your Niche
Everyone has a particular interest, whether it’s crazy makeup trends or the latest import cars, what interests you will be different from what interests someone else. Selectively posting content on a specific niche will bring in more viewers because it’s (1) something you’re passionate about and (2) catered towards a specific audience.
Always keep in mind that it’s always better to be unique rather than conform because you don’t want to be like everyone else – you want to be different. So, even if your passion is as specific as salted caramel ice cream, pursue it! Chances are there are hundreds, if not thousands, of other individuals who have an equal passion for salted caramel ice cream.
2. Be Consistent
Do you have a favourite TV show that you like to watch? Game of Thrones? Suits? How to Get Away with Murder? Do you find yourself excited and anticipating for when a new episode airs every 6 PM Tuesdays or 1 PM Sundays?
By posting your content on a consistent schedule, you can incite the same feelings of anticipation for your audience. Posting on a schedule keeps your audience interested and gives them reasons to subscribe. If you don’t create new content on a consistent schedule, why would your audience need to subscribe? They don’t miss out on anything.
3. Engage With Your Audience
Engaging with your audience is important because it personalizes relationships and makes them feel more connected to you. Any interaction, regardless of what type, is good for keeping your audience engaged. Whether it’s responding to comments, liking posts, or following back, all of these interactions produce healthy relationships with your audience. So, try to engage in as many of these as possible.
4. Look at Data
Your data reveals a lot about your audience, what is working with them and who they are. Even though not all platforms provide you with data, you can always look at which posts are receiving the most likes and comments. On those posts, what does your audience look like? You should create content that resonates best with them. Also, make sure to analyze the data you receive to come up with an effective strategy catered for your audience.
Now that you know how you can thrive as an influencer, what are you waiting for? Unleash your inner influencer potential!