Are YOU an Influencer?

If you were asked to list some influencers you would probably mention people like Kim Kardashian, Miranda Sings, Lady Gaga, Michelle Phan, and so on. Influencers have thousands, if not millions, of followers and are basically celebrities, right? Wrong. While influencers can be these people, they aren’t always. Influencers can be anywhere and anyone regardless of how many followers they do (or don’t) have.

Technically speaking, influence refers to “the capacity to have an effect on the character, development, or behaviour of someone or something.” In these terms, everyone (including you!) has influence over their own social circle of friends. You are influential among your friends because they care about what you think and what you have to say and vice versa.

Typically, social media platforms consider only people with a large following and fan base to be influencers. However, we believe that anyone can be an influencer and social media allows anyone and everyone to become an influencer, exercising their influence with varying levels of impact. While these levels of impact differ from one person to another – there is always an element of social proof that is shaped by how influential a person is and what type of influence they have. For example, one of your closest friends rather than an acquaintance will have a greater impact on your life. The level at which we are influential for others is measured by how close and connected we are with them.

Pinmo understands that everyone has the power influence their social network and that every social network has potential. With this concept as our foundation, we built a platform and system that offers everyone a gateway to turn that potential into wealth. Our system transforms everyday actions into mutually beneficial relationships. On social media platforms, you’re already sharing content with your friends on your feed and timeline – so why not share content that can help you earn incentives. For clicks that your shared content gets, you receive Tokens that can be cashed out.

Join Pinmo and become the influencer you have always been!

Download the Pinmo App now on iOS and Android.

From Classroom to Boardroom: How University Learnings Transfer to the Workplace

No matter your education level or how long you’ve been out of school, I’m sure at some point in life you’ve wondered, “What did I learn in school that actually helped me in my job?” Sure, you know how to read and write (that tends to be a bare necessity for the workforce) and you pick up all sorts of knowledge about world history, chemical equations, and where to put a comma, but have you ever stopped to think about what you brought with you from school into the workplace?

For many of us, the answer is no. As a Communication student, I didn’t think I had many practical skills to bring into the workplace. But now, as a Social Media Manager, I realize that’s not the case. There are skills that have definitely risen to the surface as ones I’ve developed in the classroom and brought to work.

Writing

From the time you become a Communication major to the time you finish your degree, you’re writing. It starts with a mere 8-page paper that turns into a 10-page paper and grows up to become a monstrous 30-page project or creative assignment. In Communication, my writing was all theory-based, and while writing about the political economy of Facebook (yup, that was actually a paper) may not have helped all that much in any of my jobs, I learned how to make the sometimes-boring theoretical content more captivating just by the way I wrote it. Social media might be a lot more exciting to begin with, but it’s still not easy to write copy for, especially when you have to think of different copy for each social media platform. Being able to write and rewrite has been incredibly helpful when it comes to my job.

Working Collaboratively

Group projects: also known as the bane of any student’s existence. They get a bad rap, but if I’m being honest, group projects have allowed me to work with some interesting characters and have prepared me for people I might encounter in the workplace. When a group project rears its ugly head there’s a collective groan around the room, and while it may be torture for the semester, it spits you out on the other side as a more polite and collaborative person (even if you don’t quite feel polite on the inside). All this turmoil prepares you better for interactions at the office.

Time Management and Scheduling

When you have 4 or 5 courses on the go, each with their own deadlines, topics, and challenges, you have to learn how to manage your time. As a Social Media Manager, this is key. Getting on top of posts by making a social content calendar, scheduling posts where possible, and using tools to help with social media (link to other post) are all keys to making sure you don’t break up your day with posting on social, so instead you can focus on other things.

Critical Thinking

While some of the content from my university courses didn’t give me knowledge that directly helped me in the workplace, I did take a course that helped me to critically evaluate advertisements. It was incredibly theoretical, but it helped me to recognize the subtle nuances in ads that lead the viewer to retain the information or idea that they do. Now, when I work on marketing campaigns, I am better able to see things from the eye of the viewer and anticipate how one might react.

Looking back on my education, I realize I’ve learned plenty of theories and lofty concepts, and I figured I would never be able to put them to use. Since entering the workplace, I’ve come to realize that the theories I learned about in class could be translated into practical skills. My university learnings have given me the knowledge and skills I need to be able to market a product well. To me, that’s more valuable than anything I could ever learn about the political economy of Facebook (or whatever else I’ll write my next paper about 😉 ).

3 Free Tools Every Social Media Manager Needs

We love social media (we really do!). But because we do so much with social media, we realize it takes a lot of time and planning to run your accounts flawlessly. From curating content to designing graphics for posts, there is no shortage of work for a Social Media Manager (like me!). There’s also no shortage of digital tools that claim to make a Social Media Manager’s life easier. With so many different options, it can be tough to know what’s the best. I’ve used my fair share of online tools to help me in my job and from putting countless platforms to the test, I’ve found three I can’t live without.

1. Trello

Trello is like sticky notes on crack. If you love to visualize projects and timelines, Trello is the tool for you. Whether you set it up it like a KanBan board (like I do) or use it to organize campaigns across different social channels, Trello can help you collaborate with your team (yup, you can have multiple people on a single board) to classify content and make it an easier process to create, edit, and approve.

For me, Trello helps me track the tasks I have to do, what tasks are in progress and which are blocked. I also have a column for “today,” where I can move the cards I’ll (hopefully!) complete that day. Trello is super flexible and the possibilities are endless, so you can easily find what works best for you and your team.

2. TweetDeck

If you’re monitoring multiple Twitter accounts for your company, TweetDeck is the tool for you. When I first looked at TweetDeck I saw it as a flurry of activity I needed to monitor and I’m not going to lie, it freaked me out a bit. But once you get the hang of TweetDeck, you’ll come to love its nonstop, ever-changing craziness. TweetDeck allows you to add columns like your home feed, mentions, and messages so that you can see all the activity that’s going on across all your accounts simultaneously – that’s right, no more logging in and out of accounts constantly. My favorite part is that it lets you schedule Tweets to go out at a later date or time – no need to get up to Tweet early in the morning! 😉

3. Canva

There’s no doubt that social media requires designing content. If you’re like me, you won’t want to bother your designer for a measly Instagram image announcing what event you’ll be attending on the weekend when he has much more important things to work on; you’ll try to make a killer graphic yourself. Though I’m ashamed to admit it, there was once a time many moons ago where I would try anything to make a decent-looking graphic quickly, including trying to maneuver images and text over one another in Microsoft Word to create something that vaguely resembled a poster or an Instagram image. With Canva, that struggle is no longer. From Instagram stories to Facebook posts, Canva has it all. You can choose a template to customize or create your own from scratch. I use Canva to create event announcements, Instagram story graphics, and other visuals for Facebook, Twitter, and Instagram. It’s simple to use but it can look like you hired a professional designer to create a campaign for you. The best part is, it’s free!

Of course, digital tools aren’t what’s going to make or break your career – only your skills and knowledge can help you grow into the professional you want to be. That said, my job would be a lot more difficult without having some tools to help me along. Trello, TweetDeck, and Canva make my life easier, my tasks more manageable, and my content look much better.

What Does Pinmo Offer Its Users?

Pinmo offers one fundamental thing that should appeal to just about any social media user, it lets you earn rewards by sharing tailored content with your followers. More importantly, you can do this as much or as little as you like, when you like. In other words, it offers a chance to, get back a bit of financial value from the same social networks that usually just extract it from you as their product.

So how does Pinmo offer what we’ve described? By letting you use Pinmo’s own app to monetize your social media sharing with the people who trust and follow you on a daily basis across your any of your different social media accounts. The app itself offers an easy to use payment delivery and ad-sharing platform for doing this in the least intrusive way possible. Here’s how Pinmo works.

The Pinmo Earning Process

You as a user of Pinmo simply download the Pinmo app to your mobile device. It’s free of course and available for both iOS and Android devices. With the Pinmo app downloaded and opened, you can set up your personal account in minutes with a few pieces of information. Once this is done you’re good to go. You can now start sharing tailored Pinmo marketer ads that you like with your own followers and friends.  

This is where the key benefit of Pinmo comes into play: By choosing the specific ads for products or services you think people you know might like and sharing them however you like on your own social media accounts, you start earning money. Any time one of the ads you’ve selected is clicked on by someone in your social media landscape, Pinmo pays you in the form of Pinmo tokens. These accumulate until you cash them out either as normal money or as cryptocurrency

The above process is entirely pressure-free. By signing up with the Pinmo app, you can decide to share as many or as few marketer ads as you like and you even pick what products or services you want to share. Your social media followers won’t be spammed by Pinmo itself in any way. The advertisement sharing is entirely on your own terms in every way. Pinmo does however also offer ad sharing optimization tools, designed to help its users pick the advertising that best matches theirs and their friends’ areas of highest interest for maximum ad click-through. Following along with these guidelines is entirely up to you as a user.

Like we said, Pinmo lets you earn money doing the single easiest thing you do on the web in a day: simply by sharing content you enjoy.

The Pinmo Token

The core unit of exchange for all the ad sharing earnings you receive is the Pinmo token itself, and it’s a type of cryptocurrency. This means that it comes with a whole world of interesting benefits built into it.

First and foremost, there’s benefit one: This isn’t some silly little appreciation marker or something you can only use inside Pinmo’s ecosystem to buy stuff. Instead, the token has an actual convertible cash value and can be exchanged into dollars that you can then transfer out of your Pinmo account and straight to your bank, either via Paypal or Interac E-transfer. This is one option for getting the value out of your accumulated Pinmo tokens. The other is even more interesting.

As we mentioned above, our token is in fact a type of cryptocurrency, built off the same essential underlying blockchain technology that supports much better known crypto coins like the now famous Bitcoin or also globally used Ethereum token. In fact, the Pinmo token in particular is based off the exact same highly secure blockchain technology that sustains Ethereum itself.

Because of this, Pinmo’s token can be sent off to third party crypto currency exchanges for conversion into any of these other major crypto coins like Bitcoin or Ethereum, which can themselves be changed into ordinary money anywhere in the world at the drop of a hat. This effectively means three rather awesome things:

  • The value of your Pinmo tokens can grow. Bitcoin, Ethereum and hundreds of other cryptocurrencies all grow or decrease in value depending on the market, just like stocks in companies, and our token will too. You could choose to keep some Pinmo tokens saved up and possibly watch them expand in value very quickly.
  • By using Pinmo, you’ve got a fantastically easy entry into the wider crypto coin market ready for you at any time. You’ve already earned your tokens, moving them to an exchange and converting them to coins like Bitcoin and then cash is the easy and profitable part.
  • Your Pinmo earnings can be cashed out globally with no need to depend on Paypal or e-transfer if you don’t want to.

Social media extracts financial value from all of users. We’re not the clients of Facebook, Instagram, Twitter and others, we’re their biggest product and the ones who normally gain the most from this relationship are these social networking giants. The Pinmo platform reverses a bit of that dynamic for its users by letting them directly receive a financial benefit from sharing content with their followers and friends.

What Does Pinmo Do For Marketers?

The Problem with Digital Advertising

Today’s social media landscape is an absolute monster. Of the internet’s 3.58 billion users, nearly 2.6 billion have some kind of direct social media presence. Facebook, the world’s single largest social platform, alone has nearly 2 billion active users. Twitter serves roughly 330 million people monthly. Beyond that are vast closed-off social media markets in countries like China, with their own native social networks.

For those who know how to take advantage of social network marketing, the potential user base is truly immense. Even if your business niche is extremely specific, millions of potential customers across numerous social networks are there to be found, as long as you can reach them effectively though. This, however, is where the biggest problem with all these potential customers lies, and what marketing professionals around the globe spend millions of company dollars in attempt to navigate.

User engagement rates for conventional social media advertising may benefit from the large audiences Facebook is able to filter and help advertisers target from, but success still relies on convincing people to click your links and buy your products via anonymous (and mysterious) ad targeting algorithms. Their shotgun approach is further hindered by the way ads are delivered – in the form of a formal advertisement with the words “Promoted Post” at the top it works, but only if you have enough money to throw at it.

Potential customers are so saturated by unsolicited ads that they pay ever decreasing levels of attention to what’s being pushed at them by anyone except truly trusted sources.

Pinmo takes a rather different approach to social media marketing that deals with some of these issues in distinctly new ways. This what we’re going to do an overview of now.

What Makes Pinmo Unique

In a nutshell, Pinmo reframes the relationship between you, the marketer, and your target audience on social media by delivering your message to these people in a completely new and far more organic way.

Pinmo does this by creating a hybrid form of marketing that blends organic “word-of-mouth” recommendations with paid advertising in a way that you as a marketer can control, measure and track 24 hours a day for extremely high cost effectiveness. Your message is no longer delivered by “Promoted Advertisement” robots, it’s delivered by actual people to the friends in their personal network.

The most crucial single ingredient to the Pinmo approach is this organic user-generated sharing that the platform is based on. We take all the guesswork about target market niches, keywords, user profiles, user preferences and niche groups out of your hands and place message delivery into the much more effective hands of users themselves. People know how to talk to their Facebook, WeChat, and LinkedIn friends even better than you do.

These paid users then share your content right to their friends organically in the most targeted and trustworthy way possible, based on their intimate knowledge of what someone they know is most likely to appreciate.

These types of shares are of enormous value precisely because they get aimed so naturally. The people sharing your ads and content give them an inherently unique personal twist that turns your marketing into something that’s also theirs, delivered right to their friends in a way that makes it much more meaningful. In essence, we financially incentivize our users with extreme precision to manufacture organic sharing that can be controlled for maximum ROI.

Pinmo vs. Traditional Online Marketing

A good way to appreciate the Pinmo approach to targeted advertising is by comparing what we can do for your marketing vs. the more traditional targeted ad approach. Let’s take a look at the key dynamics at work with both:

Traditional Online Marketing:

  • Constant guessing about how to target ads
  • Unreliable results for the same ads week-over-week
  • Fraudulent clicks and fake users
  • Poor tracking for specific shares and conversions
  • High CPC and CPM
  • Low click-through rates from inefficient targeting
  • Expensive campaigns to compensate for inefficiencies

Pinmo’s Organic Sharing:

  • Total tracking of each share, click and conversion
  • Verified human users
  • Verified organic shares to real people
  • Ads targeted directly to people by their own friends
  • Ads targeted by individualized knowledge of target users
  • All actions verified by tamper-proof blockchain technology
  • Simple payment structure
  • All target market guesswork eliminated

As you can see, Pinmo is far more efficient and much more direct in its approach to spreading your promotional message. As we described above, it hybridizes organic, viral sharing with paid, targeted advertising to manufacture the fully natural version almost perfectly.

Most importantly of all for your bottom line as a marketer, payment is only done for actual performance through our tamper-proof blockchain-based activity tracking and user compensation system. The ads you pay for are those that actually get clicked on by real people who received them from those who know their interests and desires best. On the user end, those users who share your ads are being paid for each click they generate through Pinmo’s own cryptocurrency token.

This token itself is fully exchangeable for real cash and other major cryptocurrencies like Bitcoin, which can themselves also be converted to government-issued money. In other words, the users that are so crucial to spreading your message organically are constantly incentivized to keep doing so as effectively as possible.

To top off the Pinmo platform’s services for marketers even further, we offer our marketing clients a host of tracking and ROI metrics right inside their own easy-to-use dashboard. These include analytics tools that are connected to IBM’s own Watson supercomputer and can use its immense power to help you craft the best performing possible ads for the campaigns your incentivized base of users will share organically.

How It Works

Now that we’ve given you an idea of what makes the incentivized Pinmo process so powerful marketers, let’s get down to the basic nuts and bolts of starting and running a campaign. For most small and medium marketers, doing this is going to be extremely easy.

First and foremost, you’ll need to register on Pinmo as a business. Once you’ve done this through our static desktop site or our iOS and Android-friendly app, you can start creating one or more campaigns for your ads and promotional content inside your personalized Pinmo dashboard.

The dashboard itself can be used to start and adjust a single campaign or handle multiple offerings at the same time. It also offers access to our Watson-powered ad optimization tools and delivers a whole range of metrics for tracking important aspect of campaign ROI. ey features include:

  • Total ad costs
  • Your remaining budget
  • Campaign length
  • Social media platform sharing distribution breakdowns
  • User distribution by geography
  • Cost per click
  • Impressions
  • Total clicks
  • Demographic charts for each social media platform being reached
  • Assorted ad traffic stats

Pinmo Solutions for All Business Sizes

The above covers the essentials of what Pinmo delivers to all of its marketing clients, whether they’re brand-new startups, single page landing sites that launched 24 hours ago, mid-sized companies or major corporations with their own established marketing departments. However, beyond these essentials, different options are available for different client needs.

Most importantly, while small and mid-sized organizations can probably handle effective ad campaigns entirely through Pinmo’s own native platform tools and dashboard features, large companies might not want to entirely abandon their existing advertising structures. We understand this and because of it, we’ve developed a range of enterprise solutions that allow major organizations to integrate the most powerful organic marketing tools and analytics solutions that Pinmo itself offers with their own in-house software tools.

Through this fusion of both, optimization and tracking tools can be integrated with any large organization’s existing ad campaigns for enhancement of analytics and targeted organic ad placement of the kind we specialize in.

The Bottom Line

At its most essential, Pinmo’s platform offers a unique incentive structure for keeping real social media users engaged with your advertising needs and delivering a steady stream of highly targeted, personalized shares to potential customers. Because of this organic aspect, these shares simply can’t be beaten by any conventional online advertising engine in terms of their capacity to generate responsiveness.

What’s more, our tokenized, blockchain-based payment and tracking mechanisms for all of these campaigns ensure that you gain maximum ROI on every dollar you spend while tracking each share, click and conversion down to a real human user and their real human friends.

With Pinmo, you get something genuinely unique regardless of your business size or budget: A completely controllable and scalable organic marketing platform that manufactures viral sharing through a vast and growing network of real human users and their friends.

Where Most Social Media Advertising Fails & How the Pinmo Platform Fixes This

Advertisers have one bottom line that trumps all others – conversion. Your ads can reach millions of viewers but if the level of engagement is low, that reach becomes irrelevant.

Because of this crucial objective, the question of how many viewers your marketing can get to isn’t nearly as important as figuring out how many effectively targeted viewers you’ve reached, for the simple reason that effective targeting equals high conversions.

Reaching these targeted, highly converting viewers have been a promise of social media advertising almost since the inception of social networks and it has driven social media ad spending to gargantuan levels, estimated at roughly $41 billion dollars for 2017 alone.

However, the reality hasn’t always panned out quite as effectively as many marketers might like. Social media marketing is full of holes in which advertiser money can disappear without ROI for key reasons we’ll cover below, before explaining what makes Pinmo’s platform so much more effective.

The vast majority of paid social network marketing as it stands today can be divided into two broad categories – influencer advertising and paid social media advertising.

Influencer Advertising

The chief appeal of influencer advertising is that it relies on the influence of individuals who’ve already (supposedly) built up a strong network of trusting followers who listen to them. When effective, it can lead to very quick boosts in sales through influencer recommendations to their contacts, but it comes with some serious problems.

For one thing, influencers with enough followers to make them useful can be expensive and the returns on a single advertisement with them decrease quickly. Asking a group of influencers to repeatedly promote your product also quickly leads to steadily diminishing returns as the same followers become saturated by repeated exposure to a piece of publicity. Secondly, there’s the measurement problem: Simply put, most influencers don’t offer much in the way of detailed analytics for what they share on an advertiser’s behalf.

Another major issue with influencer marketing is that many high profile influencers frequently engage in what quickly becomes obvious paid promotions to an increasingly anonymous audience of followers. In other words, the organic and reliable recommendation an influencer is supposed to create can quickly turn into something that’s little different from generic paid advertising.

Paid Social Media Advertising

Direct social media advertising offers a level of ad targeting that’s unparalleled in the mainstream online advertising industry. Due to the sheer amount of personal information social networks like Facebook, Twitter, Instagram and others collect from hundreds of millions of users, advertisers who use their paid ad platforms can customize their ad targeting based on a huge range of criteria. These include users’ detailed demographics, buying habits, social browsing tendencies, web browsing histories, personal interests, political preferences, dietary habits and even factors such as device usage, health issues and hundreds of other attributes.

These are extremely powerful benefits for any advertiser in any niche but even with all these tools, traditional social advertising has its problems.

First, it’s visibly just advertising. You, as an advertiser, are paying for targeted campaigns that charge you per thousand impressions (CPM) or per click (CPC) and these ads are going to appear as paid suggestions on the social media platforms you run them on. No matter how well targeted these ads are, users will still perceive them as more ads among many others from one more untrusted source. This still means clicks and conversions (if it didn’t, social media advertising wouldn’t rake in so much revenue) but the ROI on campaigns can be unreliable and distorted.

This distortion, in particular, brings us to the second huge problem of social media ads: Bots.  Out of the billions of social media user accounts on the major networks today, an enormous percentage are fake user accounts or “bots” that don’t have converting human beings behind them.

The problem with these accounts is that they also interact with social advertising without actually converting in any profitable way. Whenever this happens, analytics metrics make your ads look like they’re performing better than they really are and that translates directly into lost time, lost money and weak ad campaign performance because the verification structure for user engagement isn’t capable of filtering these bots out effectively.

Pinmo’s Ultra-Targeted Social Media Ad Solution

We understand the social media advertising situation and the existing issues within it and developed Pinmo to solve these problems. Most importantly, we blend blockchain verification technology, targeted advertising and organic marketing in a way that almost completely eliminates the weak spots of paid ads and the decreasing returns of influencer marketing.

With Pinmo, marketers set up their accounts for access to a user interface in which AI tools powered by IBM Watson supercomputer help them create targeted ads and ad campaigns for their specific niche. These ads are then algorithmically filtered for delivery to targeted Pinmo users with the highest affinity for each type of ad. It’s with these users that the truly distinct thing about Pinmo’s technology comes into play:

Unlike the uninvolved viewers conventional social media and influencer ad campaigns are aimed at, Pinmo’s constantly growing body of users actively work with the platform and your ads to pick the ones they like most. These users then share these ads right among their own personal networks of social media followers and friends.

They do this because each share, click or conversion they generate comes with a monetary reward for them as well. This sharing is done by real social media users directly to their personal following of other real social media contacts in a way that’s completely verified by 2-tier authentication and blockchain technology.

In other words, your ad campaigns are delivered organically, in the most personally targeted way possible to specific people who actually trust the users who are sharing those ads. No part of the Pinmo advertising process is random, arbitrary or wasted on fake user accounts or viewers who have zero interest in what’s being delivered.

In point-by-point terms, what Pinmo offers is the following:

  • Ad campaign creation that’s assisted by the enormous processing power of IBM Watson supercomputer. This same level of analytics is used to filter your ads for the specific, Pinmo users who are most likely to find them useful for sharing.
  • A 2-tier authentication system that verifies Pinmo users as real people with real social media followers and tracks their sharing from start to finish so that a marketer knows exactly how and where each of their ads are being shared and what types of conversions it generates.
  • Full analytics tracking of all ads and ad campaigns for performance measurement and further refinement. Advertisers can modify funnels, specific ads, and sharing compensation settings for constant optimization of their advertising effectiveness and ROI.

What Pinmo delivers is an ultra-targeted approach to social media advertising in which fully organic sharing is manufactured sustainably and at low cost. Since verified real users are the ones sharing ads right to their own personal circles of followers, the problem of fake user accounts is eliminated, and because these ads are being delivered to other viewers by people they personally know, your ads become something unique on a personal level for their intended recipients.

The decreasing returns and high share costs of mass influencer marketing are also eliminated by the Pinmo platform because you’re paying individual influencers for actual shares or conversions and these users come from a growing pool of similar individuals.

With Pinmo, the sustainability of social media CPC ads is mixed with a refined version of influencer marketing to create continuous, extremely precise engagement at low costs.

Is Social Media A Disruptive Technology?

Disruptive or Innovative?

Let’s face it. The world we know today is completely different than the one we knew 20, 10, and even 5 years ago. Everything is constantly changing – society, norms, technology, styles, inventions, and more. You name it, it’s changing. In fact, some dynamics are changing so radically that it’s considered to be disruptive. In this blog, we’ll discuss disruptive technology and a prime example of one that we all religiously use (you may even be using it right now!)

But before we jump the gun, you might be wondering, what is disruptive technology? It sounds pretty hazardous and harmful … but it’s not (unless you’re the technology being disrupted heh heh).

At its core, disruptive technologies are any enhanced or completely new technologies that replace and disrupt (hence, the name) an existing technology, rendering it obsolete. Disruptive technologies significantly alter the way businesses or entire industries operate and are so impactful and innovative that they force companies to change the way they approach their business if they still want to be relevant. These technologies go so far as to completely alter the way we work, live, think, and behave.

If the idea of disruptive technology is still unclear, let me set some examples. In the past, DVRs were the disruptive technology for VHS recorders (although some of you may be too young to even know what VHS recorders are), PCs were the disruptive technology for typewriters and mainframe computers, and laptops were the disruptive technology for desktop PCs. All of these disrupted technologies are now obsolete and no longer in mainstream use.

Social Media as a Disruptive Technology

A prime example of a disruptive technology that you use every day is social media (surprise, surprise). As you probably already know by now, social media platforms facilitate social interaction and information sharing by allowing you to communicate with your networks and share content. For some, social networking has replaced e-mail, texting, and phone and face-to-face interaction – which shouldn’t come as a surprise.

Think about it. How often do you call your friends on the phone anymore? If you do, how often do you call your friends vs. how often are you on social media? Do you still text or use Facebook Messenger instead? Do you still email your friends or use WhatsApp to send files? Do you still email photos or just post them on Facebook or Instagram?

Because we know how permeating social media is, we’ve decided to build a marketing platform with social media embedded in its foundation. On Pinmo, your customers can take advantage of what they love to do on social media – share! Pinmo allows them to be able to share YOUR brand content among their online connections so that your message gets dispersed to the right demographic you’re targeting and by people they trust. For more information on Pinmo click here! Now back to the subject matter at hand!

The Age of Digital Darwinism

Today is the age of digital Darwinism where technology and society are evolving faster than businesses can naturally adapt – charging behind a mantra of “adapt or die.” Businesses that are unable to keep up with the changes technologies are undergoing will experience a painful death that could be extremely difficult to resurface from.

Any and all companies need to keep up to date with the latest innovations or risk becoming more obsolete than PDA phones (if you don’t know what those are, then you really understand the perils of becoming obsolete). Today, that means ensuring your business has a solid social media marketing strategy and is using the power of social media effectively – or you could risk becoming as extinct as a woolly mammoth.

For the future, take caution to recognize upcoming disruptive technologies that could critically impact your business. What will be the disruptive technology replacing social media? Only time will tell.

How Pinmo Uses Blockchain Technology

One of the fundamental value propositions of the Pinmo platform is an organic advertising system designed to be user-friendly while delivering concrete results. This principle applies to our growing body of incentivized social media users and just as importantly, to our social media marketing clients

To pull these things off, Pinmo needs to ensure maximum tracking and security for all the transactions both incentivized users and marketers handle within the platform. This is where blockchain technology comes into the picture. It’s being developed into the bedrock of the Pinmo social media advertising system and it lets the platform deliver levels of performance that no other advertising solution can easily match.

What is the Pinmo Blockchain?

In simple terms, Pinmo uses a customized version of an open source blockchain ledger infrastructure. The Pinmo implementation of Blockchain is still being developed further and refined but in essence, like all blockchains, it allows the platform to track information being transacted on a minute, cryptographically secure and sequential basis. In terms more specific to Pinmo itself, this means that both incentivized user activities and marketer advertising campaign activity can be tracked almost perfectly.

Because this is tracking being done through tested, open-source blockchain technology, every share, conversion, and click generated by users are recorded in a way that can’t be falsified or edited. This happens for each user on the Pinmo platform and the information is used to precisely tie user sharing activity to specific marketer ad campaigns for performance analysis and payments.

How The Pinmo Blockchain Works for Users and Marketers

The most crucial thing about the blockchain implementation being developed by Pinmo is that its transactions -or blocks- are cryptographically distributed across the entire Pinmo network itself. This is done in a sequential, cryptographically secure way that makes it impossible to alter the record of which action was done by which users for which advertisers. In effect, the blocks in the transaction chain generated by Pinmo work as distributed ledger entries of activity that can’t be falsified by Pinmo or anyone else because they’re time stamped and spread across the whole network.

For users, this means a concrete measurement of what social shares they performed and which ones they need to be compensated for. In the case of marketers, this same blockchain means completely reliable records of exactly how their ads were shared, by who and if they converted. In other words, Pinmo’s blockchain lets advertisers know exactly how their ad spending is delivering real performance.

Now here’s what this blockchain implementation means for users and marketers in terms of practical usability.

Users

For a user of Pinmo, most of the blockchain technology inside the platform stays invisible. It simply works in the background to track and log their social sharing so they can be paid accurately for their social media shares.

The main point at which a Pinmo user really deals with the Pinmo blockchain is when they accumulate Pinmo tokens as payment. These are the cryptocurrency tokens with which the platform pays users and they’re also based on the same blockchain technology that allows tracking of their sharing activity. The Pinmo token can then be converted either to other cryptocurrencies like Bitcoin and Ethereum tokens or into fiat cash within Pinmo before withdrawal.

Pinmo is also introducing a bonus structure for high performing users who fulfill milestones with their accounts. This will be paid out in either Bitcoin or Pinmo tokens.

In essence, Pinmo users see the platform’s blockchain at work mainly through the accumulation of Pinmo tokens they’re paid in.

Marketers

Marketer engagement with the Pinmo blockchain is a bit more robust than that of users. One of the major benefits of the Pinmo platform using this technology is that it lets particularly vigilant marketers have complete access to the details of how their ads are being shared by the platform and its users. All of the data for these metrics is actually encoded into the networked blocks themselves much like financial information in an accounting ledger. Any marketer who’s using Pinmo can then verify the real evolution of their campaigns by checking the complete record of each converting action and its results inside the Pinmo blocks themselves.

This effectively means an unprecedented level of advertiser insight into every single bit of activity that their Pinmo ad campaign budget is being spent on. The social media advertising industry generally offers nowhere near this much scrutiny to its marketing clients, and Pinmo is unique in how deeply it lets advertisers delve into the metrics of their ad performance with blockchain technology.

Final Thoughts

Pinmo integrates blockchain infrastructure to its already very unique social media advertising strategy for levels of tracking and analytics reliability that aren’t available from any other advertising platform. Advertisers can watch the exact performance of their ads nearly in real-time as they’re shared by Pinmo’s users, and know exactly how much return they’re getting for each of them. Users of Pinmo get the same level of security for that they’ll be rewarded accurately for their own actions. Pinmo’s blockchain backbone promises to keep delivering these levels of transparency and trust for both no matter how much the platform scales up in size.

Debunking the Top 3 Social Media Myths

Have you ever watched an episode of MythBusters? Well, if you haven’t, it’s a TV series that puts some of the world’s most iconic scenes, phrases, and myths to the test and challenges their truth. In today’s blog, we’ll do something similar and put some of the biggest social media myths to the test.

1. Social Media Can’t Drive Sales

We’ve heard this one before: Social media can’t drive sales. But the fact is, this isn’t true. Social media can and does drive sales – the key is to post quality content regularly. If you frequently post content that your followers genuinely enjoy, they will become engaged and interested. An audience that is engaged and interested will foster stronger customer relationships and enhance brand awareness – which all leads to increases in sales.  

2. Followers Are the Best Metrics to Track

Contrary to popular belief, followers are not the best metric to track. Don’t get me wrong, followers are good metrics since you need to have a following to be successful in the first place. BUT, they’re not great metrics as they are generally only vanity metrics and don’t directly affect the success of your social media strategy. So, what is a great metric? The most important metric you can rely on is the engagement rate of your content and click-through and bounce rates. Even with a small social media following, you can be successful if you are directly connecting and engaging with your followers and they’re engaging back. These engagements turn your audience into loyal followers, long-term paying customers, and even brand advocates!

3. You Need to Be on Every Channel

The belief that businesses that engage in social media need to be on every social media channel couldn’t be more wrong. In fact, being on every social media channel could potentially do more harm than good for you, especially if it’s a channel that’s costing you more than you reap.

Not every single social media channel is going to provide you with the same success and you can’t always expend your efforts on every viable project or channel – which is why you need to strategically select which channels to be on.

Think about your target audience. Where are they more likely to spend their time? Which platform are they most engaged with? Consider their demographics and the type of product or service you provide, and this should lead you to determine the channels you should focus your efforts o

Now, we’ve just debunked some of the greatest social media myths and proved them wrong. While the world of social media still has many more mysterious and myths to be debunked, that will be saved for another day.

Why Traditional Influencer Marketing Doesn’t Work

Traditional Influencer Marketing

If you are on social media (I mean, who isn’t!), then you are probably already familiar with the influencer marketing model. Influencer marketing takes the concept of celebrity endorsement and places it into a modern-day content-driven marketing campaign – creating a collaboration between the brand and influencer. These influencers help promote and sell products and/or services through their capacity to have an effect on the character of a brand. Influencers can affect the character, development, or behaviour of someone or something through their established level of influence with their given community.

However, contrary to popular belief, influencers don’t need to be celebrities – they can be anywhere and anyone as long as they have a large following on the web and/or social media.

The Rise of Social Media

With the introduction and rise of social media came the rise of influencer marketing. Social media lowered the barrier to reach an audience and transferred power and influence from companies to the individual because it didn’t require extravagant budgets to reach these audiences. This shifted the focus towards influencer marketing.

While social media provides quantitative metrics like followers, likes, and comments, to measure results, that metric is only one dimension in measuring a given influencer’s effectiveness. Realistically, influencer marketing is no longer considered to be an effective means of marketing, especially with its often expensive costs and controversy of purchased users who are often bots.

In 2016, businesses spent an estimated $570 million on sponsored Instagram posts alone, which is a substantial amount of money being thrown around to influencers for brand promotion. Sadly, most of the money given to these influencers reaps no actual ROI and there are no effective methods to validate these metrics and results.

So, why exactly doesn’t influencer marketing work?

1. Influencer marketing relies on someone who can effectively sell someone else’s product

Influencers who sell a brand’s product need to be able to use it, decide that it would benefit their audience, believe in it enough to promote it, and do a good enough job of promoting it that others would want to buy it. Throughout any of these steps, the sale could break down at any point. Because the product they are selling isn’t theirs, that leaves the door open for miscommunication and a lack of sincere care for the brand and/or its product.

2. People value personal relationships

Influencer marketing attempts to emulate the relationship and trust created by online reviews, friends, family, and colleagues – but fails. These people are the ones that we have personal connections with and trust the most. By engaging in influencer marketing, brands attempt to replicate that relationship by reflecting that they are more relatable and trustworthy. However, in actuality, for the audience this blurs the line between advertisement and authenticity – making influencer marketing seem unauthentic.  

3. What do numbers of followers really mean?

Today, controversies surrounding bought likes and followers are no stranger to the public eye. Social media monetizes people – encouraging them to pay for their content to be seen and to gain followers, likes, and views. Most users briefly scroll through posts without paying any attention to the content they are liking, thus proving that these users are not as beneficial as people think. Quality and “real” followers who are genuinely interested are more expensive to get (in terms of how much effort you have to give and maintain to keep them) and require you to work harder on your content to make it better and more interesting. Having thousands, and even millions, of followers reaps no value when the engagement rate is below 3%. Because quality followers are much more expensive and rare, an influencer with thousands of followers may not be as “successful” as you think and may not bring any significant ROI.

So, while influencer marketing sounds promising, in actuality, it isn’t worth it and doesn’t provide the concrete results and ROI that businesses are looking for when they invest in influencers. Instead, influencer marketing only increase awareness and doesn’t provide any substantial ROI.