A New Marketing Movement

Not Another One …

The internet is filled with hundreds, if not thousands, of articles, blogs, and how-to’s on the topic of social media alone. At this point, I bet you’re probably even thinking yay another social media blog post (in your sarcastic tone). But that’s where you’re wrong. We’re going to make this one a little more fun and interesting mwhahaha 😜.

By now, you’ve probably figured out that your business not only should, but needs to engage in some form of “on-trend” marketing. That means, don’t focus on those newspaper columns that just end up getting thrown into the recycling bin (I hope! Don’t trash your paper, guys!) within five seconds of a quick skim through by your audience. With newspapers obviously out, you should focus on trends like social media marketing. That’s only a logical and competitive thing to do, right? If all of your competition is on social media, why wouldn’t you be on it either? It’d almost be like you’re asking to fall behind.

9 Hours on What??

While it depends on your specific target audience, I wouldn’t be surprised if the majority of them spend a significant portion of their time on social media. In fact, for American teenagers, they spend NINE hours on their mobile devices on social media, streaming, and socializing. That’s insane. If these teens sleep for 8 hours a day, they are on their mobile devices for 56% of their awake time. That’s more than half of their time conscious and awake on their mobile devices…

I think I’ve made my case in point. With the majority of your audience spending a significant amount of time on social media, why wouldn’t you want to advertise on social media? That’s where you will likely receive the most exposure, conversions, and returns … which are all good things for your business.

A Digital Marketing Revolution: Pinmo

To help you in the game of social media marketing, say hello to your new best friend, Pinmo. Pinmo is an app that drives your business to spread farther, engage better, and perform better ROI. All things you, as a marketer, would want 😉. For you, Pinmo re-invents the relationship you have with your average social media user and captures their attention in an unparalleled kind of way.

How? Well, we’ll tell you how. (Hint, it’s an easy walk in the park 😎).

As a marketer, you can either create your own campaign to be shared or have us design and work on the content for you. Once this first step is completed, your social media audience will have a chance to browse through your campaign(s) and share the ones they like the best and want to share with their own circle of friends! The difference from any other social media marketing method is that your audience receives a real cryptocurrency Token for every share and engagement they get. And who wouldn’t want that just for sharing?? Like really, it’s too easy to pass up on.

Once you’ve finished your campaign, you can track your progress and results through our dashboard. And that’s it. See! We told you it’d be easy 😁.

And on top of this, our entire platform and system are based on a decentralized application. If you’re not familiar with this concept, no worries. Essentially, it means that all of our technology and data is stored in a distributed digital ledger that securely records data pertaining to all the actions in your campaign. Every time a successful campaign is completed, a record will exist of all the actions that occurred to spend that budget, which verifies the credibility and security of the distribution. So, with our decentralized application, you can rest assure that your data is safe and secure.

For more information, check out our website at www.pinmo.ca 😌.

 

 

Diving Into: Pay-Per-Click Marketing

With the existence of all the different marketing methods and strategies, it can be a little bit overwhelming for those who would consider themselves to be beginners in the mystical world of marketing and advertising. But no fret, we’ll take a look into one of the most common types today – Pay-Per-Click Marketing (also known as PPC!) and also referred to as Cost-Per-Click (CPC) sometimes.

So what’s PPC? Well, to sum it up in one sentence, it’s essentially what the name suggests. Pay-Per-Click. You pay for each click that you get. And that’s it. That’s the blog. Thank you for reading, until next time!

Just kidding HAHAHA. You obviously know we can’t end on a vague note like that.

So, What Is PPC?

On a more serious note and back to the topic of conversation, Pay-per-click marketing generates clicks to your website (or whatever platform or channel you chose to direct to) through a search engine, advertisement, or platform that offers the PPC service.

With this particular marketing method, instead of earning your clicks organically, you buy them through sponsored or advertised content! While the idea of “inorganic” advertising may not appeal to some companies, this type of advertising may actually be significantly more beneficial for your business. Think about it for a minute. Think about the way that PPC works in general. Most people who will see your sponsored content are actually already looking for what you’re offering, so they’re already interested in your products or services! Once they’ve clicked on your sponsored content, you’re already in the game, all you need to do is convince them that your product suits them better than your fellow competitors. Although, if you’re already first in the search result, it doesn’t take much 😜. In fact, the top 3 paid ad spots receive 46% of the clicks on a page! Let that soak in for a minute …  

Search Engine Advertising 101

If you’ve used Google (or maybe even *gasp* Bing before), you’re probably already familiar with search engine advertising. While you may not be acquainted with how it works or the detailed processes surrounding it, you are familiar with it from an audience viewpoint. If you google “black running shoes,” you might find yourself with options for Nike, Adidas, New Balance, and Asics, without even having typed a brand of preference! That’s just how search engine advertising works.

For marketers, search engine advertising is one of the most popular forms of PPC because it allows companies to “bid” for ad placement in the sponsored links section. This bidding process is much like the ones you see on TV or in the movies for art and rare collectibles (minus the physical bid paddles, of course!) However, not every query (or search result) becomes monetized and has its own auction take place. In order to determine whether a search query becomes monetized, the search engine looks at: The advertiser’s eligibility for the auction; how much each advertiser will pay if their ad is clicked on; and the subsequent order in which eligible ads appear on the page.

Sounds a little bit complex, but it’s really not. Let’s break it down further.

Essentially, the first two conditions correlate with each other. The first condition considers how much an advertiser is willing to pay for a click, or the maximum bid (Max CPC) advertisers are willing to pay. The second condition considers how much advertisers actually pay if their ad is clicked on. And finally, the third condition looks at an ad’s Quality Score. The Quality Score of an ad is the rating of the quality and the relevance of the keywords and PPC ad.

Once the search engine has deemed a query to be deserving of an auction, how does this process work?

  1. Advertisers identify the keywords they want to bid on, how much they want to spend, and create groupings of these keywords
  2. The search engine processes the request and runs the auction
  3. The search engine determines ad positions and each advertiser’s CPC

And that’s it! That’s how auctions go for search engines. The winner of the auction receives the highest placement on the list and most likely receives the most number of the clicks. These clicks lead to greater exposure, conversion rates, and results for your business. So, what are you waiting for? Go ahead, you know you want to try PPC.

Speaking of which 😜 …  If you’re interested in trying out pay-per-click marketing but don’t want to invest a bajillion dollars, try out Pinmo. With Pinmo, your customers can share your brand content among their online social connections which fosters credibility for your brand (it’s being shared by their friends, people they trust!) And you’ll only be charged for every organic click and share that your content receives – hence, why it’s called pay-per-click. To learn more or try Pinmo out to today, click here!

What Does Pinmo Do For Marketers?

The Problem with Digital Advertising

Today’s social media landscape is an absolute monster. Of the internet’s 3.58 billion users, nearly 2.6 billion have some kind of direct social media presence. Facebook, the world’s single largest social platform, alone has nearly 2 billion active users. Twitter serves roughly 330 million people monthly. Beyond that are vast closed-off social media markets in countries like China, with their own native social networks.

For those who know how to take advantage of social network marketing, the potential user base is truly immense. Even if your business niche is extremely specific, millions of potential customers across numerous social networks are there to be found, as long as you can reach them effectively though. This, however, is where the biggest problem with all these potential customers lies, and what marketing professionals around the globe spend millions of company dollars in attempt to navigate.

User engagement rates for conventional social media advertising may benefit from the large audiences Facebook is able to filter and help advertisers target from, but success still relies on convincing people to click your links and buy your products via anonymous (and mysterious) ad targeting algorithms. Their shotgun approach is further hindered by the way ads are delivered – in the form of a formal advertisement with the words “Promoted Post” at the top it works, but only if you have enough money to throw at it.

Potential customers are so saturated by unsolicited ads that they pay ever decreasing levels of attention to what’s being pushed at them by anyone except truly trusted sources.

Pinmo takes a rather different approach to social media marketing that deals with some of these issues in distinctly new ways. This what we’re going to do an overview of now.

What Makes Pinmo Unique

In a nutshell, Pinmo reframes the relationship between you, the marketer, and your target audience on social media by delivering your message to these people in a completely new and far more organic way.

Pinmo does this by creating a hybrid form of marketing that blends organic “word-of-mouth” recommendations with paid advertising in a way that you as a marketer can control, measure and track 24 hours a day for extremely high cost effectiveness. Your message is no longer delivered by “Promoted Advertisement” robots, it’s delivered by actual people to the friends in their personal network.

The most crucial single ingredient to the Pinmo approach is this organic user-generated sharing that the platform is based on. We take all the guesswork about target market niches, keywords, user profiles, user preferences and niche groups out of your hands and place message delivery into the much more effective hands of users themselves. People know how to talk to their Facebook, WeChat, and LinkedIn friends even better than you do.

These paid users then share your content right to their friends organically in the most targeted and trustworthy way possible, based on their intimate knowledge of what someone they know is most likely to appreciate.

These types of shares are of enormous value precisely because they get aimed so naturally. The people sharing your ads and content give them an inherently unique personal twist that turns your marketing into something that’s also theirs, delivered right to their friends in a way that makes it much more meaningful. In essence, we financially incentivize our users with extreme precision to manufacture organic sharing that can be controlled for maximum ROI.

Pinmo vs. Traditional Online Marketing

A good way to appreciate the Pinmo approach to targeted advertising is by comparing what we can do for your marketing vs. the more traditional targeted ad approach. Let’s take a look at the key dynamics at work with both:

Traditional Online Marketing:

  • Constant guessing about how to target ads
  • Unreliable results for the same ads week-over-week
  • Fraudulent clicks and fake users
  • Poor tracking for specific shares and conversions
  • High CPC and CPM
  • Low click-through rates from inefficient targeting
  • Expensive campaigns to compensate for inefficiencies

Pinmo’s Organic Sharing:

  • Total tracking of each share, click and conversion
  • Verified human users
  • Verified organic shares to real people
  • Ads targeted directly to people by their own friends
  • Ads targeted by individualized knowledge of target users
  • All actions verified by tamper-proof blockchain technology
  • Simple payment structure
  • All target market guesswork eliminated

As you can see, Pinmo is far more efficient and much more direct in its approach to spreading your promotional message. As we described above, it hybridizes organic, viral sharing with paid, targeted advertising to manufacture the fully natural version almost perfectly.

Most importantly of all for your bottom line as a marketer, payment is only done for actual performance through our tamper-proof blockchain-based activity tracking and user compensation system. The ads you pay for are those that actually get clicked on by real people who received them from those who know their interests and desires best. On the user end, those users who share your ads are being paid for each click they generate through Pinmo’s own cryptocurrency token.

This token itself is fully exchangeable for real cash and other major cryptocurrencies like Bitcoin, which can themselves also be converted to government-issued money. In other words, the users that are so crucial to spreading your message organically are constantly incentivized to keep doing so as effectively as possible.

To top off the Pinmo platform’s services for marketers even further, we offer our marketing clients a host of tracking and ROI metrics right inside their own easy-to-use dashboard. These include analytics tools that are connected to IBM’s own Watson supercomputer and can use its immense power to help you craft the best performing possible ads for the campaigns your incentivized base of users will share organically.

How It Works

Now that we’ve given you an idea of what makes the incentivized Pinmo process so powerful marketers, let’s get down to the basic nuts and bolts of starting and running a campaign. For most small and medium marketers, doing this is going to be extremely easy.

First and foremost, you’ll need to register on Pinmo as a business. Once you’ve done this through our static desktop site or our iOS and Android-friendly app, you can start creating one or more campaigns for your ads and promotional content inside your personalized Pinmo dashboard.

The dashboard itself can be used to start and adjust a single campaign or handle multiple offerings at the same time. It also offers access to our Watson-powered ad optimization tools and delivers a whole range of metrics for tracking important aspect of campaign ROI. ey features include:

  • Total ad costs
  • Your remaining budget
  • Campaign length
  • Social media platform sharing distribution breakdowns
  • User distribution by geography
  • Cost per click
  • Impressions
  • Total clicks
  • Demographic charts for each social media platform being reached
  • Assorted ad traffic stats

Pinmo Solutions for All Business Sizes

The above covers the essentials of what Pinmo delivers to all of its marketing clients, whether they’re brand-new startups, single page landing sites that launched 24 hours ago, mid-sized companies or major corporations with their own established marketing departments. However, beyond these essentials, different options are available for different client needs.

Most importantly, while small and mid-sized organizations can probably handle effective ad campaigns entirely through Pinmo’s own native platform tools and dashboard features, large companies might not want to entirely abandon their existing advertising structures. We understand this and because of it, we’ve developed a range of enterprise solutions that allow major organizations to integrate the most powerful organic marketing tools and analytics solutions that Pinmo itself offers with their own in-house software tools.

Through this fusion of both, optimization and tracking tools can be integrated with any large organization’s existing ad campaigns for enhancement of analytics and targeted organic ad placement of the kind we specialize in.

The Bottom Line

At its most essential, Pinmo’s platform offers a unique incentive structure for keeping real social media users engaged with your advertising needs and delivering a steady stream of highly targeted, personalized shares to potential customers. Because of this organic aspect, these shares simply can’t be beaten by any conventional online advertising engine in terms of their capacity to generate responsiveness.

What’s more, our tokenized, blockchain-based payment and tracking mechanisms for all of these campaigns ensure that you gain maximum ROI on every dollar you spend while tracking each share, click and conversion down to a real human user and their real human friends.

With Pinmo, you get something genuinely unique regardless of your business size or budget: A completely controllable and scalable organic marketing platform that manufactures viral sharing through a vast and growing network of real human users and their friends.