Pinmo is a performance-based marketing platform powered by IBM’s Watson. As an intelligent marketing platform, Pinmo creates Ads that Learn.
Watson is a system developed by IBM that has multiple functions compiled with business data collected over several years. Watson is able to ingest, enrich, and normalize a wide variety of data types without any additional integration. This allows us to leverage data from a vast range of sources easily.
Because Watson is on the IBM Cloud, Pinmo maintains ownership of our data, insights, training, and IP. In addition, Watson also offers persistent data stores, robust data science tools, and a multitude of other features.
As Watson is able to processing mass amounts of data, it’s able to understand the language of digital marketing and social media to tap into a deeper domain of knowledge – helping to make more informed decisions faster and more accurately.
Pinmo and IBM Watson
Today’s marketers have little to go on in terms of credibility and verifying their vision. With Pinmo, this will no longer be an issue. The Pinmo System will have several key technological features that help provide an elevated level of quality assurance to advertisers.
By integrating our AI with IBM’s Watson AI system, we establish authentication as well as user filtration. Pinmo filters each user via their profile created through AI and selects the users with the highest affinity to each ad, pushes ads to those users, and then performs optimizations with the returned data. We can then isolate each channel the ad has been distributed to and compare their effectiveness for analysis and optimization.
Why IBM Watson?
IBM Watson provides Pinmo with distinct advantages:
1. Accelerated Research and Discovery
With accelerated research and discovery, Pinmo can spend less time looking for the information we need, and more time acting on it. Watson easily processes millions of data points to ensure that what’s most important is worked on first.
2. Enriched Interactions
Watson enriches interactions by reducing response times, increasing the number of transactions, and making every interaction meaningful and productive.
3. Anticipated and Pre-empted Disruptions
Watson uses AI to constantly monitor the condition of systems that power Pinmo – ensuring that any problems won’t disrupt our work.
4. Scaled Expertise and Learning
Watson combines everyone’s expertise with the industry’s latest learning.
5. Detected Liabilities and Mitigated Risks
Watson trains systems to understand and keep up with constantly changing regulations and privacy obligations.
One of Watson’s services consists of Personality Insights. With Personality Insights, Pinmo is able to predict personality characteristics, needs, and values through written text. With this, Pinmo will be able to understand users’ habits and preferences on an individual level, and at scale. Additionally, we will be able to get detailed personality portraits of our users, understand their consumption preferences, and tailor the customer experience for them.
With Pinmo powered by IBM’s Watson, we’ve created Ads that Learn. Experience Pinmo for yourself and join the digital marketing revolution.