What Does Pinmo Do For Marketers?

The Problem with Digital Advertising

Today’s social media landscape is an absolute monster. Of the internet’s 3.58 billion users, nearly 2.6 billion have some kind of direct social media presence. Facebook, the world’s single largest social platform, alone has nearly 2 billion active users. Twitter serves roughly 330 million people monthly. Beyond that are vast closed-off social media markets in countries like China, with their own native social networks.

For those who know how to take advantage of social network marketing, the potential user base is truly immense. Even if your business niche is extremely specific, millions of potential customers across numerous social networks are there to be found, as long as you can reach them effectively though. This, however, is where the biggest problem with all these potential customers lies, and what marketing professionals around the globe spend millions of company dollars in attempt to navigate.

User engagement rates for conventional social media advertising may benefit from the large audiences Facebook is able to filter and help advertisers target from, but success still relies on convincing people to click your links and buy your products via anonymous (and mysterious) ad targeting algorithms. Their shotgun approach is further hindered by the way ads are delivered – in the form of a formal advertisement with the words “Promoted Post” at the top it works, but only if you have enough money to throw at it.

Potential customers are so saturated by unsolicited ads that they pay ever decreasing levels of attention to what’s being pushed at them by anyone except truly trusted sources.

Pinmo takes a rather different approach to social media marketing that deals with some of these issues in distinctly new ways. This what we’re going to do an overview of now.

What Makes Pinmo Unique

In a nutshell, Pinmo reframes the relationship between you, the marketer, and your target audience on social media by delivering your message to these people in a completely new and far more organic way.

Pinmo does this by creating a hybrid form of marketing that blends organic “word-of-mouth” recommendations with paid advertising in a way that you as a marketer can control, measure and track 24 hours a day for extremely high cost effectiveness. Your message is no longer delivered by “Promoted Advertisement” robots, it’s delivered by actual people to the friends in their personal network.

The most crucial single ingredient to the Pinmo approach is this organic user-generated sharing that the platform is based on. We take all the guesswork about target market niches, keywords, user profiles, user preferences and niche groups out of your hands and place message delivery into the much more effective hands of users themselves. People know how to talk to their Facebook, WeChat, and LinkedIn friends even better than you do.

These paid users then share your content right to their friends organically in the most targeted and trustworthy way possible, based on their intimate knowledge of what someone they know is most likely to appreciate.

These types of shares are of enormous value precisely because they get aimed so naturally. The people sharing your ads and content give them an inherently unique personal twist that turns your marketing into something that’s also theirs, delivered right to their friends in a way that makes it much more meaningful. In essence, we financially incentivize our users with extreme precision to manufacture organic sharing that can be controlled for maximum ROI.

Pinmo vs. Traditional Online Marketing

A good way to appreciate the Pinmo approach to targeted advertising is by comparing what we can do for your marketing vs. the more traditional targeted ad approach. Let’s take a look at the key dynamics at work with both:

Traditional Online Marketing:

  • Constant guessing about how to target ads
  • Unreliable results for the same ads week-over-week
  • Fraudulent clicks and fake users
  • Poor tracking for specific shares and conversions
  • High CPC and CPM
  • Low click-through rates from inefficient targeting
  • Expensive campaigns to compensate for inefficiencies

Pinmo’s Organic Sharing:

  • Total tracking of each share, click and conversion
  • Verified human users
  • Verified organic shares to real people
  • Ads targeted directly to people by their own friends
  • Ads targeted by individualized knowledge of target users
  • All actions verified by tamper-proof blockchain technology
  • Simple payment structure
  • All target market guesswork eliminated

As you can see, Pinmo is far more efficient and much more direct in its approach to spreading your promotional message. As we described above, it hybridizes organic, viral sharing with paid, targeted advertising to manufacture the fully natural version almost perfectly.

Most importantly of all for your bottom line as a marketer, payment is only done for actual performance through our tamper-proof blockchain-based activity tracking and user compensation system. The ads you pay for are those that actually get clicked on by real people who received them from those who know their interests and desires best. On the user end, those users who share your ads are being paid for each click they generate through Pinmo’s own cryptocurrency token.

This token itself is fully exchangeable for real cash and other major cryptocurrencies like Bitcoin, which can themselves also be converted to government-issued money. In other words, the users that are so crucial to spreading your message organically are constantly incentivized to keep doing so as effectively as possible.

To top off the Pinmo platform’s services for marketers even further, we offer our marketing clients a host of tracking and ROI metrics right inside their own easy-to-use dashboard. These include analytics tools that are connected to IBM’s own Watson supercomputer and can use its immense power to help you craft the best performing possible ads for the campaigns your incentivized base of users will share organically.

How It Works

Now that we’ve given you an idea of what makes the incentivized Pinmo process so powerful marketers, let’s get down to the basic nuts and bolts of starting and running a campaign. For most small and medium marketers, doing this is going to be extremely easy.

First and foremost, you’ll need to register on Pinmo as a business. Once you’ve done this through our static desktop site or our iOS and Android-friendly app, you can start creating one or more campaigns for your ads and promotional content inside your personalized Pinmo dashboard.

The dashboard itself can be used to start and adjust a single campaign or handle multiple offerings at the same time. It also offers access to our Watson-powered ad optimization tools and delivers a whole range of metrics for tracking important aspect of campaign ROI. ey features include:

  • Total ad costs
  • Your remaining budget
  • Campaign length
  • Social media platform sharing distribution breakdowns
  • User distribution by geography
  • Cost per click
  • Impressions
  • Total clicks
  • Demographic charts for each social media platform being reached
  • Assorted ad traffic stats

Pinmo Solutions for All Business Sizes

The above covers the essentials of what Pinmo delivers to all of its marketing clients, whether they’re brand-new startups, single page landing sites that launched 24 hours ago, mid-sized companies or major corporations with their own established marketing departments. However, beyond these essentials, different options are available for different client needs.

Most importantly, while small and mid-sized organizations can probably handle effective ad campaigns entirely through Pinmo’s own native platform tools and dashboard features, large companies might not want to entirely abandon their existing advertising structures. We understand this and because of it, we’ve developed a range of enterprise solutions that allow major organizations to integrate the most powerful organic marketing tools and analytics solutions that Pinmo itself offers with their own in-house software tools.

Through this fusion of both, optimization and tracking tools can be integrated with any large organization’s existing ad campaigns for enhancement of analytics and targeted organic ad placement of the kind we specialize in.

The Bottom Line

At its most essential, Pinmo’s platform offers a unique incentive structure for keeping real social media users engaged with your advertising needs and delivering a steady stream of highly targeted, personalized shares to potential customers. Because of this organic aspect, these shares simply can’t be beaten by any conventional online advertising engine in terms of their capacity to generate responsiveness.

What’s more, our tokenized, blockchain-based payment and tracking mechanisms for all of these campaigns ensure that you gain maximum ROI on every dollar you spend while tracking each share, click and conversion down to a real human user and their real human friends.

With Pinmo, you get something genuinely unique regardless of your business size or budget: A completely controllable and scalable organic marketing platform that manufactures viral sharing through a vast and growing network of real human users and their friends.

How Pinmo Will Utilize Blockchain to Revolutionize the Advertising Industry

Pinmo’s single most innovative solution for effective digital advertising is the integration of blockchain technology into the platform itself. This implementation benefits both advertisers and Pinmo’s own base of ad-sharing users in several important ways that revolutionize how effectively advertising is targeted at willing users. The Pinmo blockchain also lets users avoid the massive pitfalls of click fraud and poor transparency that plague so much modern social media marketing.

In most of today’s social media advertising landscape, a large percentage of advertiser spending is simply lost to clicks from bots and fake social network accounts. This is fraudulent activity that costs advertisers money on ad campaigns without delivering any ROI whatsoever. The social networks themselves have done little to fix this problem or improve transparency to advertising campaigns.

In other words, while advertisers do get to see analytics for their ads, they still lose money to fraud and lack the ability to deeply monitor just how their advertising was shared, when it was shared, by whom and how well each shared advertisement performed in real time. The result is a social media advertising industry in which marketers pay excessively for hazy analytics and potentially low ROI.

Pinmo’s approach to social media marketing incorporates blockchain technology into social network marketing in a way that mostly eliminates the above problems and gives advertisers complete oversight of just how much ROI they’re getting for their budget. This results in better performing ads, higher business revenues and much more profitable returns for each dollar spent on advertising.

How Pinmo Uses the Blockchain

Pinmo developed its primary advertising platform business model in 2017 with only fiat money (dollars) as the currency of choice, with over $1 million in revenue and numerous client relationships. This highly successful growth period also involved the use of extremely precise ad campaign analytics through IBM Watson’s AI supercomputer as a back-end management tool for client social ad campaign tracking.

Now, in 2018, Pinmo has taken this already-established and proven approach to the next step by combining it with blockchain technology to turn itself into what is called a DApp (Distributed application) to boost ad campaign security, campaign transparency (which applies to the platform as a whole for all users), and for the handling of user and advertiser payments through Pinmo’s own cryptocurrency, the Pinmo token and other coins.

First of all, at its core, a blockchain is a more sophisticated, transparent and secure way of sharing and storing information transactions. With blockchain technology such as that now being used by Pinmo, instead of being centrally recorded, these transactions are spread and replicated in real time across a distributed networked ledger of nodes (computers, servers or other digital data storage points). Each of these transactions must then be validated through a cryptographic signature process that is almost unbreakably secure and provides each new transaction with a unique time-stamped mathematical signature of its own.

Pinmo’s social media marketing platform is decentralized, making it a perfect fit for the use of this blockchain technology. What Pinmo does is allow advertisers to set up campaigns in which they deliver advertising content, links and other branded information to a large and growing pool of incentivized users, who then share this content to their own followers on their own social network accounts with the major social networks.

Ads by advertisers are paired with their ideal audience of sharing users based on how Pinmo and its advertising clients have optimized the content for user compatibility. The users have a distinct incentive to share ads and other materials because each time they do this on an advertiser’s behalf, they’re compensated by Pinmo based off a track record of their performance at sharing content and getting others to respond to ad content with converting actions.

The blockchain aspect of this decentralized advertiser/incentivized user comes into play across several points in the above process:

Completely Transparent Activity Tracking

First and most importantly, all advertisement sharing actions by users and social media conversions that result from them are tracked as “transaction” data points on Pinmo’s own integrated blockchain network. These transactions can then be followed by both users who created them by sharing advertising materials and by advertisers as they run their own ad campaigns with user participation.

Because the Pinmo Blockchain is transparent and cryptographically secure, every share by a user is logged and trackable in a way that can’t be falsified or modified after it’s happened. This means that users can keep track of exactly how well they’re performing for the sake of payment. It also means that advertisers can track exactly how well their ads are performing and where they’re being shared in real time.

Fraud Protection

Secondly and just as importantly, Pinmo carefully filters all of its users to make sure that they’re real people with real social media followers instead of simple bots. On top of this, the blockchain tracks all ad sharing activity in sequence on a per-user basis. As a result, advertisers get an unprecedented ability to track the exact movement and performance of their ads in a way that makes digital advertising fraud extremely unlikely. In other words, Pinmo’s use of blockchain technology also fights ad fraud in a way that virtually no other typical social media advertising platform delivers.

Payments Processing

The third major way in which Pinmo uses the blockchain is for payments themselves. Users on the Pinmo DApp can be paid by Pinmo tokens, which have been created as part of the same blockchain network that records advertising and sharing actions. Marketers who use Pinmo can pay for their campaigns through the same token while also being able to invest in a process called Proof of Stake (PoS), lets them gain access to additional campaign management tools if they buy 5000 or more Pinmo coins. It’s extremely important to note here that the Pinmo token itself is fully convertible to fiat money (again, dollars) and that it can be exchanged for other high-value cryptocurrencies such as Bitcoin or Ether on third party exchanges.

Pinmo also accepts payments for users and from marketers via two other crypto tokens. These currently include publicly traded cryptocurrencies like Nebulas and Elastos, with other tokens coming in the near future.

The Technical Details Behind Pinmo’s Blockchain

On the more technical side regarding Pinmo’s blockchain, Pinmo happens to be the first DApp that offers a cross-blockchain solution for advertising campaign management. The platform does this by implementing its main ledger and advertisers’ portal on the Ethereum blockchain while delivering its front-end user interface from inside the Pinmo DApp via other core chains like Nebulas, Elastos and Steem. Pinmo also works with these same third-party public chain partners for the creation of Node DApps that join together into a broader distributed traffic sharing community in which the same fundamental benefits of blockchain technology we already described are applied.

In other words, users of Nebulas, Elastos or Steem (and eventually others) will be able to work with Pinmo’s services through their pre-existing tokens or even use Pinmo to create their own tokenized traffic solutions. Pinmo itself will act as an entry-way for a broader cross-chain environment in which a traffic circle among merchants and other blockchain solutions are created.

Conclusion: What Pinmo’s Blockchain Approach Means for Clients

Pinmo integrates blockchain infrastructure to its already unique social media advertising strategy for levels of tracking and analytics reliability that aren’t available from any other advertising platforms. Advertisers can watch the exact performance of their ads nearly in real time as they’re shared by Pinmo’s users, and know exactly how much return they’re getting for each of them. Users of Pinmo get the same level of security for that they’ll be rewarded accurately for their own activity. Pinmo’s blockchain backbone promises to keep delivering these levels of transparency and trust for both no matter how much the platform scales up in size with its broader cross-chain partners.

Is Social Media A Disruptive Technology?

Disruptive or Innovative?

Let’s face it. The world we know today is completely different than the one we knew 20, 10, and even 5 years ago. Everything is constantly changing – society, norms, technology, styles, inventions, and more. You name it, it’s changing. In fact, some dynamics are changing so radically that it’s considered to be disruptive. In this blog, we’ll discuss disruptive technology and a prime example of one that we all religiously use (you may even be using it right now!)

But before we jump the gun, you might be wondering, what is disruptive technology? It sounds pretty hazardous and harmful … but it’s not (unless you’re the technology being disrupted heh heh).

At its core, disruptive technologies are any enhanced or completely new technologies that replace and disrupt (hence, the name) an existing technology, rendering it obsolete. Disruptive technologies significantly alter the way businesses or entire industries operate and are so impactful and innovative that they force companies to change the way they approach their business if they still want to be relevant. These technologies go so far as to completely alter the way we work, live, think, and behave.

If the idea of disruptive technology is still unclear, let me set some examples. In the past, DVRs were the disruptive technology for VHS recorders (although some of you may be too young to even know what VHS recorders are), PCs were the disruptive technology for typewriters and mainframe computers, and laptops were the disruptive technology for desktop PCs. All of these disrupted technologies are now obsolete and no longer in mainstream use.

Social Media as a Disruptive Technology

A prime example of a disruptive technology that you use every day is social media (surprise, surprise). As you probably already know by now, social media platforms facilitate social interaction and information sharing by allowing you to communicate with your networks and share content. For some, social networking has replaced e-mail, texting, and phone and face-to-face interaction – which shouldn’t come as a surprise.

Think about it. How often do you call your friends on the phone anymore? If you do, how often do you call your friends vs. how often are you on social media? Do you still text or use Facebook Messenger instead? Do you still email your friends or use WhatsApp to send files? Do you still email photos or just post them on Facebook or Instagram?

Because we know how permeating social media is, we’ve decided to build a marketing platform with social media embedded in its foundation. On Pinmo, your customers can take advantage of what they love to do on social media – share! Pinmo allows them to be able to share YOUR brand content among their online connections so that your message gets dispersed to the right demographic you’re targeting and by people they trust. For more information on Pinmo click here! Now back to the subject matter at hand!

The Age of Digital Darwinism

Today is the age of digital Darwinism where technology and society are evolving faster than businesses can naturally adapt – charging behind a mantra of “adapt or die.” Businesses that are unable to keep up with the changes technologies are undergoing will experience a painful death that could be extremely difficult to resurface from.

Any and all companies need to keep up to date with the latest innovations or risk becoming more obsolete than PDA phones (if you don’t know what those are, then you really understand the perils of becoming obsolete). Today, that means ensuring your business has a solid social media marketing strategy and is using the power of social media effectively – or you could risk becoming as extinct as a woolly mammoth.

For the future, take caution to recognize upcoming disruptive technologies that could critically impact your business. What will be the disruptive technology replacing social media? Only time will tell.

How Pinmo Uses Blockchain Technology

One of the fundamental value propositions of the Pinmo platform is an organic advertising system designed to be user-friendly while delivering concrete results. This principle applies to our growing body of incentivized social media users and just as importantly, to our social media marketing clients

To pull these things off, Pinmo needs to ensure maximum tracking and security for all the transactions both incentivized users and marketers handle within the platform. This is where blockchain technology comes into the picture. It’s being developed into the bedrock of the Pinmo social media advertising system and it lets the platform deliver levels of performance that no other advertising solution can easily match.

What is the Pinmo Blockchain?

In simple terms, Pinmo uses a customized version of an open source blockchain ledger infrastructure. The Pinmo implementation of Blockchain is still being developed further and refined but in essence, like all blockchains, it allows the platform to track information being transacted on a minute, cryptographically secure and sequential basis. In terms more specific to Pinmo itself, this means that both incentivized user activities and marketer advertising campaign activity can be tracked almost perfectly.

Because this is tracking being done through tested, open-source blockchain technology, every share, conversion, and click generated by users are recorded in a way that can’t be falsified or edited. This happens for each user on the Pinmo platform and the information is used to precisely tie user sharing activity to specific marketer ad campaigns for performance analysis and payments.

How The Pinmo Blockchain Works for Users and Marketers

The most crucial thing about the blockchain implementation being developed by Pinmo is that its transactions -or blocks- are cryptographically distributed across the entire Pinmo network itself. This is done in a sequential, cryptographically secure way that makes it impossible to alter the record of which action was done by which users for which advertisers. In effect, the blocks in the transaction chain generated by Pinmo work as distributed ledger entries of activity that can’t be falsified by Pinmo or anyone else because they’re time stamped and spread across the whole network.

For users, this means a concrete measurement of what social shares they performed and which ones they need to be compensated for. In the case of marketers, this same blockchain means completely reliable records of exactly how their ads were shared, by who and if they converted. In other words, Pinmo’s blockchain lets advertisers know exactly how their ad spending is delivering real performance.

Now here’s what this blockchain implementation means for users and marketers in terms of practical usability.

Users

For a user of Pinmo, most of the blockchain technology inside the platform stays invisible. It simply works in the background to track and log their social sharing so they can be paid accurately for their social media shares.

The main point at which a Pinmo user really deals with the Pinmo blockchain is when they accumulate Pinmo tokens as payment. These are the cryptocurrency tokens with which the platform pays users and they’re also based on the same blockchain technology that allows tracking of their sharing activity. The Pinmo token can then be converted either to other cryptocurrencies like Bitcoin and Ethereum tokens or into fiat cash within Pinmo before withdrawal.

Pinmo is also introducing a bonus structure for high performing users who fulfill milestones with their accounts. This will be paid out in either Bitcoin or Pinmo tokens.

In essence, Pinmo users see the platform’s blockchain at work mainly through the accumulation of Pinmo tokens they’re paid in.

Marketers

Marketer engagement with the Pinmo blockchain is a bit more robust than that of users. One of the major benefits of the Pinmo platform using this technology is that it lets particularly vigilant marketers have complete access to the details of how their ads are being shared by the platform and its users. All of the data for these metrics is actually encoded into the networked blocks themselves much like financial information in an accounting ledger. Any marketer who’s using Pinmo can then verify the real evolution of their campaigns by checking the complete record of each converting action and its results inside the Pinmo blocks themselves.

This effectively means an unprecedented level of advertiser insight into every single bit of activity that their Pinmo ad campaign budget is being spent on. The social media advertising industry generally offers nowhere near this much scrutiny to its marketing clients, and Pinmo is unique in how deeply it lets advertisers delve into the metrics of their ad performance with blockchain technology.

Final Thoughts

Pinmo integrates blockchain infrastructure to its already very unique social media advertising strategy for levels of tracking and analytics reliability that aren’t available from any other advertising platform. Advertisers can watch the exact performance of their ads nearly in real-time as they’re shared by Pinmo’s users, and know exactly how much return they’re getting for each of them. Users of Pinmo get the same level of security for that they’ll be rewarded accurately for their own actions. Pinmo’s blockchain backbone promises to keep delivering these levels of transparency and trust for both no matter how much the platform scales up in size.

Debunking the Top 3 Social Media Myths

Have you ever watched an episode of MythBusters? Well, if you haven’t, it’s a TV series that puts some of the world’s most iconic scenes, phrases, and myths to the test and challenges their truth. In today’s blog, we’ll do something similar and put some of the biggest social media myths to the test.

1. Social Media Can’t Drive Sales

We’ve heard this one before: Social media can’t drive sales. But the fact is, this isn’t true. Social media can and does drive sales – the key is to post quality content regularly. If you frequently post content that your followers genuinely enjoy, they will become engaged and interested. An audience that is engaged and interested will foster stronger customer relationships and enhance brand awareness – which all leads to increases in sales.  

2. Followers Are the Best Metrics to Track

Contrary to popular belief, followers are not the best metric to track. Don’t get me wrong, followers are good metrics since you need to have a following to be successful in the first place. BUT, they’re not great metrics as they are generally only vanity metrics and don’t directly affect the success of your social media strategy. So, what is a great metric? The most important metric you can rely on is the engagement rate of your content and click-through and bounce rates. Even with a small social media following, you can be successful if you are directly connecting and engaging with your followers and they’re engaging back. These engagements turn your audience into loyal followers, long-term paying customers, and even brand advocates!

3. You Need to Be on Every Channel

The belief that businesses that engage in social media need to be on every social media channel couldn’t be more wrong. In fact, being on every social media channel could potentially do more harm than good for you, especially if it’s a channel that’s costing you more than you reap.

Not every single social media channel is going to provide you with the same success and you can’t always expend your efforts on every viable project or channel – which is why you need to strategically select which channels to be on.

Think about your target audience. Where are they more likely to spend their time? Which platform are they most engaged with? Consider their demographics and the type of product or service you provide, and this should lead you to determine the channels you should focus your efforts o

Now, we’ve just debunked some of the greatest social media myths and proved them wrong. While the world of social media still has many more mysterious and myths to be debunked, that will be saved for another day.

Sea to Sky Gondola and Pinmo

A Breathtaking View Beyond Words

The Sea to Sky Gondola is a beautiful natural tourist attraction located in Squamish, British Columbia, at the heart of the world-famous Sea to Sky Corridor.

The attraction features three main viewing platforms that offer new and exciting views of surrounding mountains and the serene ocean below – the Summit Lodge Viewing Deck, the Chief Overlook Viewing Platform, and the Spirit Viewing Platform.

Vancouver tourist marketing campaign

The Summit Lodge Viewing Deck is the first of the three viewing platforms that guests encounter. This viewing deck offers unparalleled views of Howe Sound, coastal mountain ranges, and the famous Co-Pilot and Sky Pilot mountain peaks.

The Chief Overlook Viewing Platform hangs over hundreds of meters of sheer drop and is a unique opportunity to stand close to the edge and see the landscape surrounding Howe Sound.

The Spirit Viewing Platform features interpretative information displays along the trail where you can learn about the surrounding landscape, wildlife, and Stawamus First Nations culture and history.

Pinmo’s Campaigns for Sea to Sky

For Sea to Sky Gondola, Pinmo helped their content spread farther, engage better, and perform substantial returns on investments. In early 2018, Pinmo created advertising campaigns for Sea to Sky that helped them accomplish their goal of receiving more attention and provided direct access to the Chinese and Asian community. The campaigns were promoted and released specifically during Family Day and Lunar Chinese New Year and helped Sea to Sky achieve their goal of redirecting traffic to their website to purchase tickets.

Vancouver marketing campaign strategy

Pinmo Campaigns + Results

Pinmo’s campaigns for Sea to Sky proved to be successful and prosperous for their reach into the Asian and Chinese community and helped them achieve their desired target goals. Sea to Sky’s campaigns received 5992 unique total impressions and 523 unique total clicks.

Tourist destination marketing campaign

For Sea to Sky, Pinmo brought real-world value metrics that re-invented the relationship between advertiser and the average social media user. As a result of the campaigns, Sea to Sky accomplished their goals, increased their reach and traffic within the Asian community which provided prosperous results for their sales goals. Overall, Pinmo helped bridge the gap between Chinese and Asian audiences and directly connected them with Sea to Sky’s attraction – increasing their reach and brand loyalty.

Pinmo and IBM Watson

Pinmo is a performance-based marketing platform powered by IBM’s Watson.  As an intelligent marketing platform, Pinmo creates Ads that Learn.

IBM Watson

Watson is a system developed by IBM that has multiple functions compiled with business data collected over several years. Watson is able to ingest, enrich, and normalize a wide variety of data types without any additional integration. This allows us to leverage data from a vast range of sources easily.

Because Watson is on the IBM Cloud, Pinmo maintains ownership of our data, insights, training, and IP. In addition, Watson also offers persistent data stores, robust data science tools, and a multitude of other features.

As Watson is able to processing mass amounts of data, it’s able to understand the language of digital marketing and social media to tap into a deeper domain of knowledge – helping to make more informed decisions faster and more accurately.                       

Pinmo and IBM Watson

Today’s marketers have little to go on in terms of credibility and verifying their vision. With Pinmo, this will no longer be an issue. The Pinmo System will have several key technological features that help provide an elevated level of quality assurance to advertisers.

By integrating our AI with IBM’s Watson AI system, we establish authentication as well as user filtration. Pinmo filters each user via their profile created through AI and selects the users with the highest affinity to each ad, pushes ads to those users, and then performs optimizations with the returned data. We can then isolate each channel the ad has been distributed to and compare their effectiveness for analysis and optimization.

Why IBM Watson?

IBM Watson provides Pinmo with distinct advantages:

1. Accelerated Research and Discovery

With accelerated research and discovery, Pinmo can spend less time looking for the information we need, and more time acting on it. Watson easily processes millions of data points to ensure that what’s most important is worked on first.

2. Enriched Interactions

Watson enriches interactions by reducing response times, increasing the number of transactions, and making every interaction meaningful and productive.

3. Anticipated and Pre-empted Disruptions

Watson uses AI to constantly monitor the condition of systems that power Pinmo – ensuring that any problems won’t disrupt our work.

4. Scaled Expertise and Learning

Watson combines everyone’s expertise with the industry’s latest learning.

5. Detected Liabilities and Mitigated Risks

Watson trains systems to understand and keep up with constantly changing regulations and privacy obligations.

Personality Insights

One of Watson’s services consists of Personality Insights. With Personality Insights, Pinmo is able to predict personality characteristics, needs, and values through written text. With this, Pinmo will be able to understand users’ habits and preferences on an individual level, and at scale. Additionally, we will be able to get detailed personality portraits of our users, understand their consumption preferences, and tailor the customer experience for them.

With Pinmo powered by IBM’s Watson, we’ve created Ads that Learn. Experience Pinmo for yourself and join the digital marketing revolution.

Why Traditional Influencer Marketing Doesn’t Work

Traditional Influencer Marketing

If you are on social media (I mean, who isn’t!), then you are probably already familiar with the influencer marketing model. Influencer marketing takes the concept of celebrity endorsement and places it into a modern-day content-driven marketing campaign – creating a collaboration between the brand and influencer. These influencers help promote and sell products and/or services through their capacity to have an effect on the character of a brand. Influencers can affect the character, development, or behaviour of someone or something through their established level of influence with their given community.

However, contrary to popular belief, influencers don’t need to be celebrities – they can be anywhere and anyone as long as they have a large following on the web and/or social media.

The Rise of Social Media

With the introduction and rise of social media came the rise of influencer marketing. Social media lowered the barrier to reach an audience and transferred power and influence from companies to the individual because it didn’t require extravagant budgets to reach these audiences. This shifted the focus towards influencer marketing.

While social media provides quantitative metrics like followers, likes, and comments, to measure results, that metric is only one dimension in measuring a given influencer’s effectiveness. Realistically, influencer marketing is no longer considered to be an effective means of marketing, especially with its often expensive costs and controversy of purchased users who are often bots.

In 2016, businesses spent an estimated $570 million on sponsored Instagram posts alone, which is a substantial amount of money being thrown around to influencers for brand promotion. Sadly, most of the money given to these influencers reaps no actual ROI and there are no effective methods to validate these metrics and results.

So, why exactly doesn’t influencer marketing work?

1. Influencer marketing relies on someone who can effectively sell someone else’s product

Influencers who sell a brand’s product need to be able to use it, decide that it would benefit their audience, believe in it enough to promote it, and do a good enough job of promoting it that others would want to buy it. Throughout any of these steps, the sale could break down at any point. Because the product they are selling isn’t theirs, that leaves the door open for miscommunication and a lack of sincere care for the brand and/or its product.

2. People value personal relationships

Influencer marketing attempts to emulate the relationship and trust created by online reviews, friends, family, and colleagues – but fails. These people are the ones that we have personal connections with and trust the most. By engaging in influencer marketing, brands attempt to replicate that relationship by reflecting that they are more relatable and trustworthy. However, in actuality, for the audience this blurs the line between advertisement and authenticity – making influencer marketing seem unauthentic.  

3. What do numbers of followers really mean?

Today, controversies surrounding bought likes and followers are no stranger to the public eye. Social media monetizes people – encouraging them to pay for their content to be seen and to gain followers, likes, and views. Most users briefly scroll through posts without paying any attention to the content they are liking, thus proving that these users are not as beneficial as people think. Quality and “real” followers who are genuinely interested are more expensive to get (in terms of how much effort you have to give and maintain to keep them) and require you to work harder on your content to make it better and more interesting. Having thousands, and even millions, of followers reaps no value when the engagement rate is below 3%. Because quality followers are much more expensive and rare, an influencer with thousands of followers may not be as “successful” as you think and may not bring any significant ROI.

So, while influencer marketing sounds promising, in actuality, it isn’t worth it and doesn’t provide the concrete results and ROI that businesses are looking for when they invest in influencers. Instead, influencer marketing only increase awareness and doesn’t provide any substantial ROI.

FlyOver Canada and Pinmo

Pinmo Advertising

As we’ve established in previous blogs, Pinmo is a performance-based marketing platform designed to make an advertiser’s content spread farther, engage better, and perform better return on investments. For FlyOver Canada, Pinmo provided nothing less than promised.

FlyOver Canada is a local Vancouver tourist attraction that invites you to experience the feeling of suspension with your feet dangling before a 20-metre spherical film screen on an exhilarating journey across Canada, from East to West. Conveniently located by Waterfront in downtown, FlyOver Canada wanted to attract more guests to their one-of-a-kind experience, especially among the Asian-Chinese community.

FlyOver Canada, Marketing, Pinmo, Vancouver, Case Study

In early 2018, Pinmo created an advertising campaign for FlyOver Canada that helped them accomplish their goal of receiving more attention and provided direct access to the Chinese and Asian community during Chinese Lunar New Year. For Lunar New Year, FlyOver Canada launched a special short film feature called “The Flight of Dragon” that was promoted on Pinmo.

The Pinmo campaign showcased “The Flight of Dragon” and was live from January 18th to February 18th. During this time, a limited promotion was offered and highlighted where guests were able to see two films with one single pass.

FlyOver Canada, Pinmo, Case Study, Marketing, Vancouver

Pinmo Campaign + Results

Pinmo’s campaign for FlyOver Canada proved to be successful and prosperous for their extended reach into the Asian and Chinese community, and helped achieve their intended goals. FlyOver Canada’s campaign received 12936 unique total impressions and 1370 unique total clicks. The landing page was viewed for an average of 18.52 seconds.

Marketing, Advertising, FlyOver Canada, Pinmo, Vancouver

For FlyOver Canada, Pinmo re-invented the relationship between advertiser and the average social media user, so that real-world value metrics were brought – with outstanding unique impressions and clicks. As a result of the campaigns, FlyOver Canada achieved their goals and increased their reach and traffic in the Asian community – making their sale more efficient. Overall, collaborating with Pinmo proved to be a successful advancement for FlyOver Canada’s reach into the Asian-Chinese community for their Lunar New Year Special Attraction.

What Is Pinmo?

Welcome to the World of Pinmo!

Maybe you’ve stumbled upon this website wondering what is all this? What is Pinmo? Why should I care about Pinmo? Well, I’m here to answer any and all of your questions.

But before we get started with what Pinmo is, let’s talk a little bit about the social media landscape in order to have a better understanding of it.

The Social Media Landscape

Today, odds are your customers are on social media. Out of 7.5 billion people in the world, 2.62 billion of these people are using social media platforms. Now, while 2.62 billion may not be as many as 7.5 billion, it is still an incredibly large sum.

If you had asked anyone a few years ago whether these services were free, many people would probably say yes. However, times have changed. Today, many users are aware that these networking services aren’t exactly free – they pay in their data. And because of this, we at Pinmo have come up with a new model that allows your customers to use their data to help YOU as businesses. How? Well, let’s find out.​

Hello Pinmo!

Pinmo is a performance-based marketing platform designed to make your advertising content spread farther, engage better, and perform more call-to-action. For your business, Pinmo relieves the confusion and ambiguity of deciphering where and which demographics your content should be delivered to in order for it to be the most successful. Pinmo offers your customers a way to liberate their social media outlets and democratize it – it’s like a win-win situation for both of you!

Pinmo’s Advertising Model

For businesses, the conventional model of social media advertising focuses on businesses and social media sites benefiting from the virality of everyday users’ shared content. However, this conventional model disregards users whose online actions influence the potential of virality. With Pinmo, the advertising model rewards “everyday” users for sharing content, while keeping track of every click and share. Unlike the conventional model of advertising, Pinmo’s model rewards the actions businesses want and incentivizes the users who are willing to perform them.

By transforming the relationship between sharer and content producer, we’ve created a new hybrid form of content that is paid but appears as organically generated content. For the audience, this creates a new relationship with the ad content as it comes from a trusted source that has a personal relationship with the viewer.

Your customers are already using social media platforms and sharing content with their connections, so why not incentivize them instead? With Pinmo, your business will be able to have their content spread farther, engage better, and perform more call-to-action in an accurate way that will better lead to actual conversions.