A Key Puzzle Piece: Target Marketing

Without a Target Market is Without a Direction

99.99% of the time, you, as a business owner have a clear understanding of who you’re targeting and what niche they’re in. You know exactly what their demographic, social, and economic background is and you’re using that to your advantage to better target those who you want your product to reach.

Along with all the other key steps and activities you need to figure out and decide on before your business is even actualized, pinpointing who your target market is one of them (or at least should be!) I mean, if YOU don’t know who your product is catered for, who is going to be inclined to purchase it? If you don’t know, they don’t know. It’s like shooting a dart without any sense of direction … what makes you think that a directionless shot is going to reach the bullseye? In fact, chances of that dart reaching anywhere near the bullseyes are slim to none.

And as a business owner, you would never want to spearhead and build the foundation of a business aimlessly wandering, hoping that you’ll attract just about anyone 😳.

The Importance of Target Marketing

Target marketing is a strategy that breaks large markets into smaller segments to concentrate on a specific group of customers within that audience. Most often, businesses segment based on characteristics such as demographics, psychographics, business industries, and geographic areas. Demographics consist of age, gender, education, marital status, race, and religion. Psychographics consist of values, beliefs, interests, personality, and lifestyle. Business industries consist of the actual industry. And finally, geographic areas consist of neighbourhood, area code, city, region, and country.

Now, some of you might be asking, “why is it important to have a target market?” Don’t you want to be able to serve everyone, and not just a specific and limited niche of customers? Won’t you get more customers if you attract everyone? The more the better, right? Well … not really.

When it comes to the world the marketing, things work a little differently around here. If you’re trying to attract everyone, it’s going to be challenging reaching anyone. Why? Because vague and generic messages that could appeal to anyone aren’t going to resonate as well with everyone. Are you starting to get the pattern here hehe 🤭? People like feeling special and personal, so specific and direct communication is the way to go if you want to reach your optimal audience. Having a personal message also means that you are more likely to attract and convert high-quality leads and bridge stronger customer relationships, which is always good 😌!

Target Marketing: Part of a Bigger Puzzle

As a business, you have priorities and constraints on your resources. Most likely, you don’t have the capacity or capability to effectively reach everyone with your message. With these limitations, target marketing allows you to focus on your best potential customers and compete successfully.

Because of its importance, target marketing is part and parcel of a comprehensive and inclusive marketing strategy. It’s one of the key puzzle pieces to your complete strategy, and a puzzle is never complete with even one piece missing. So, make sure you don’t lose that one critical piece 🙂!

Predicting Social Media Marketing Trends

Just like fashion trends have come in and out of style, social media marketing trends have also come in and out of “style.” Today, it’s rare to find someone who isn’t on social media, which is why it’s so critical for businesses to have strong social media marketing strategies. Social media marketing is not only cost-effective for businesses, but also efficiently disperses their message to anyone and everyone globally.

However, the problem is that because so many businesses are using social media marketing, it’s becoming increasingly difficult for them to earn consumers’ attention over that of a competitor’s. To stand out, businesses need to revolutionize their marketing strategies and find unparalleled tactics to truly connect with consumers. Even more so with decreasing attention spans, how can businesses earn their audience’s attention?

In this blog, we predict some of the biggest social media marketing trends that will continue to rise (so make sure your business hops on these to beat the competition!)

1. Ephemeral Content

The features some social media platforms have released highlight ephemeral content. Snapchat, Instagram, and Facebook Stories have made ephemeral content increasingly popular. Most ephemeral content is shared for up to 24 hours and then disappears forever. Realizing the effect this fleeting content has on audiences, some businesses have begun to use this to their advantage and conceptualized a separate marketing strategy for their ephemeral content.

Ephemeral content allows your business to be more genuine and present an authentic image.  Businesses have generally reserved their best, high-quality content for their posts, and real-time and “humanized” content for Stories. By posting content such as what the office is up to for that day or an ice cream break (wink wink), your audience will perceive your business as more authentic since they can see it’s not only a business, but run by genuine people. And as a plus, the nature of disappearing Stories makes your audience want to take fast action, helping you gain from ephemeral content.

2. Augmented Reality

While not many businesses have been able to implement augmented reality into their marketing strategies, it’s one that is extremely advantageous for those that already have. Augmented reality offers businesses a niche and engaging way to reach target audiences because it’s quick, easy, and interactive.

Recently, Snapchat released a new augmented reality feature that allows users and their Bitmoji to project themselves or images into the real world through the app’s camera. Similarly, IKEA released an app that allows users to preview furniture in their home before buying through augmented reality. While businesses that haven’t implemented augmented reality aren’t behind, businesses that have already implemented it are way ahead of the game.

3. Live Streaming

The way businesses and brands use live streaming to engage with their audience is changing.  Today, businesses use it as a powerful tool to showcase a more human side of their brand. Just like Stories allows businesses to highlight their human side, so does live streaming. Furthermore, as the technology we use to record and process video advances, more businesses will take advantage of this social media marketing trend.

Live streaming provides business with the opportunity to provide more exclusive content – creating excitement and anticipation. With the interactivity of live streaming, viewers and followers will also be able to react to the video, ask questions, and post comments in real time.

The online environment and space are always changing – and the social media space is no exception. There are countless businesses vying for the attention of YOUR consumers, so you need to engage in a social media marketing strategy that ensures your consumers stay your consumers.

Pinmo is one method that can help you compete with a strong social media strategy as it’s a marketing platform that incorporates social media into its core. On the Pinmo platform, your customers can share your content to their own circle of online connections, facilitating stronger content as it comes from a trustworthy and credible source – their own friends! Who wouldn’t listen to what their friends recommend? (Hint: Nobody is the answer if you’re a good friend and have good friends) 🤭.

Regardless of how you compete with your social media strategy, these three current and upcoming trends should be the core strategies your business focuses on. Subscribe to our newsletter to stay updated with the latest marketing trends!

Why It’s Important to Have a Creative Mind (Especially as an Adult!)

The Racetrack We Called Our Carpet

They say that as we mature, we tend to lose our creativity. Unfortunately, for most people this is very true (and an actual science!) Most of us are no longer able to imagine the jungle of our living room as we’re being chased by the hungry tiger (role played by our brothers) or the hot lava burning and flowing on the floor as we avidly avoid the hardwood tiles of our childhood home, or even playing on the racetrack we called our carpet.

Now, the only thing we can ever imagine anymore lives in our dreams, and sometimes not even that – sadly, some people can’t ever remember their dreams.

The cold reality is that we lose our vivid imaginations as we mature and grow older. Maybe it’s because we don’t value our creativity anymore. Maybe it’s because we’ve adapted our adult life to conform. Or maybe it’s because we no longer challenge ourselves to think outside of the box. Whatever the reason is, the fact is that most of us have lost touch with our youthful minds.

But the thing is, having an artistic mind is just as important when you’re 5 as it when you’re 35. In fact, “creativity defines our ability to be successful in the workplace, and is the only factor to differentiate ourselves from robots.” In any workplace (and even more so in marketing!) it defines our ability to be fruitful and prosperous. As a marketer, you need to let your imagination take front and center in your message, deliverance, and product offering.

The Effects of Aging on Creativity

As we become older, three things happen:

  1. We mindlessly determine effective tactics that work best for us in challenging situations.
  2. We adapt to social norms and accepted ways of thinking.
  3. We gravitate towards things that make us both more successful and less creative.

Naturally, “adulting” has propelled this tragic process and caused us to drift away from many innovative opportunities. But as a marketer, you need to understand that we should actually be embracing any of these opportunities – even silly ones as those are the ones that are going to attract your audience’s attention the most!

You want your target audience to understand and need your product or service. But how exactly do you go about doing that?  Simple. Think outside of the box.

Being creative consists of two components: originality and expressiveness. By marketing your product with originality, it makes it memorable and stand out, which means that your audience remembers your product for longer and understands its relevance. By expressively marketing your product, it makes it feel inherently interesting, characterful, believable, and authentic. These two components are critical in effectively marketing your product ingeniously.

If you can’t even think of creative ways to instill your product with value, why would your audience be inclined to purchase it, let alone even consider purchasing it? As a marketer, you need to be able to think with an imagination as vivid as your 10-year-old self. Creativity is the most important tool for the success of a business. So, you need to practice your artistic mind as much as possible and think outside of the box.

Why Is Chinese Marketing So Important For My Business?

Welcome to Vancouver: A Diverse City

If you own a business or work in one, you probably know that the majority of your client base is multicultural and consists of different backgrounds and heritages. Heck, even if you’re an everyday resident of Metro Vancouver, you know that you live in an inclusive city. Am I right or am I right? Just take a look around outside … I think I’ve proven my point hehe.

As of 2017, Vancouver is the “most ‘Asian’ city outside of Asia.” That’s a bold statement by the Vancouver Sun, but what exactly does that mean? Well, let’s take a look at some other cities and their facts first. 33% of San Francisco’s residents have Asian backgrounds. That number is 21% for London, England. 35% for Metro Toronto. And 19% for Sydney, Australia. While these percentages seem relatively high, Vancouver tops all of them with a whopping 43% of residents with Asian backgrounds.

If you’re not considering or marketing towards your Asian audience, you’ve just lost 43% of your potential customers. Just like that. In Vancouver alone, the population of Chinese residents was 499,175 in 2016. Those with the Chinese languages as their mother tongue were 385,355. In 2018, those numbers have exponentially grown, giving way for a bigger Chinese market to expose your offering to. Considering the vast number of Chinese residents living in Vancouver, it’s unmistakeably important for your business to engage in this niche form of marketing.

Why You Should Invest in Chinese Marketing

So, why is Chinese marketing important for your business? Why should your business focus and engage in it? Well for starters, it’s different than traditional marketing. The format, the style, the message, and obviously, the language is also different. Have you ever seen an ad (or anything for that matter) that doesn’t exactly speak to you or maybe even confuses you? Yup, we’ve all been there, and on the business end, you definitely don’t want your audience to ever feel that way. But by catering your marketing strategies with niche segments, you connect and relate with them on a more personal level. With this, your business resonates with your audience stronger and longer. And who wouldn’t want that? 😌

Another reason? It’s all in the facts and numbers. The sheer amount of individuals living in Vancouver who are Chinese and/or speak Chinese languages are substantial enough that it could actually be detrimental for your business to ignore this market. By ignoring the Chinese market, you are literally crossing off (probably!) millions in profit that could be expended by this segment. And we’re not even accounting for those who live around the world and in China who your business could also be reaching! Speaking of which …

Without a doubt, China is a big player in the global market, if not one of the biggest. In fact, they are the world’s number one trading nation and manufacturer by output. Their GDP growth rate over the past three decades has consistently exceeded 7%. Their household incomes are increasing, with more than 300 million citizens considered middle class. Just to list a few as there are many more facts than we have time for. And with such a big player, their social and economic prowess is transforming businesses. Because of this, you want to make sure that your business jumps on board too before it’s too late. And hey, you don’t ever want to be the last player in the game 😳.

Why Not?

If you were debating before whether to invest in Chinese marketing, I hope you’re debating no more. I mean, all of the reasons point towards a yes, so why not? In fact, it will probably be one of the best decisions you’ve made for business. You can thank me later 😜.

How to Be A Better Social Media Marketer

We all want to improve and become better versions of ourselves – personally and professionally. It’s human nature to want to strive for the best. But, in the realm of social media marketing, how exactly can we become better marketers? In fact, with almost every business on social media, how can you stand out from your competition and be a better marketer?  Fear not, we’ll tell you exactly how.

1. Create a game plan and stick to it

The first step to becoming a better marketer is simple: Conceptualize your strategy and stick with it. Before you even do any sort of marketing, you need to have your strategy set in place so nothing gets side-tracked and your content doesn’t fall through. Also, keep in mind that you should be satisfied with your strategy enough that you would only want minor changes, or else your business and your principles could be easily swayed.

Your strategy should be set like a SMART goal: specific, measurable, attainable, relevant, and time-based. You want to make sure that your strategy is specific enough to target audiences, measurable enough for results and conversions, attainable for your resources, relevant for your audience, and time-based so you can see it through within a number of months or years.

With your strategy set, you’re good to go.

2. Treat each channel as an individual entity

There are several social media platforms for you to market on – Facebook, Instagram, Reddit, YouTube, and so on. While it may be tedious to think of a separate marketing strategy for each channel, if you want to market properly and be a better marketer, this is the way to go.

For each channel, you need to adjust your strategy depending on the audience and demographics for that channel and publish content that appeals to them. Posting the same content for every single channel isn’t going to be helpful because (1) your audience will become bored of seeing the same thing and (2) what appeals to one demographic may not appeal to another. So, make sure you strategize your plan for each channel separately if you really want to become a better social media marketer.

3. Embrace Blunders

We’re all human and sometimes we make mistakes. It’s inevitable and nothing to be ashamed of – especially in the fast-paced world of social media. If you ever face blunders or hiccups when posting anything, embrace them. That’s not to say that you should publicly announce minor grammatical errors, but don’t delete the post. Most likely, some followers have already seen it and they are more likely to notice continuous re-posts. But for bigger hiccups, you should always proactively respond in an appropriate and actionable manner. Your followers will definitely appreciate this, and you will be perceived as a better business – and you know perception is key.

And there you have it, exactly how you can become a better social media marketer. We’re all still learning and improving, so it’s always a climbing ladder to becoming a better marketer.

What Does Pinmo Do For Marketers?

The Problem with Digital Advertising

Today’s social media landscape is an absolute monster. Of the internet’s 3.58 billion users, nearly 2.6 billion have some kind of direct social media presence. Facebook, the world’s single largest social platform, alone has nearly 2 billion active users. Twitter serves roughly 330 million people monthly. Beyond that are vast closed-off social media markets in countries like China, with their own native social networks.

For those who know how to take advantage of social network marketing, the potential user base is truly immense. Even if your business niche is extremely specific, millions of potential customers across numerous social networks are there to be found, as long as you can reach them effectively though. This, however, is where the biggest problem with all these potential customers lies, and what marketing professionals around the globe spend millions of company dollars in attempt to navigate.

User engagement rates for conventional social media advertising may benefit from the large audiences Facebook is able to filter and help advertisers target from, but success still relies on convincing people to click your links and buy your products via anonymous (and mysterious) ad targeting algorithms. Their shotgun approach is further hindered by the way ads are delivered – in the form of a formal advertisement with the words “Promoted Post” at the top it works, but only if you have enough money to throw at it.

Potential customers are so saturated by unsolicited ads that they pay ever decreasing levels of attention to what’s being pushed at them by anyone except truly trusted sources.

Pinmo takes a rather different approach to social media marketing that deals with some of these issues in distinctly new ways. This what we’re going to do an overview of now.

What Makes Pinmo Unique

In a nutshell, Pinmo reframes the relationship between you, the marketer, and your target audience on social media by delivering your message to these people in a completely new and far more organic way.

Pinmo does this by creating a hybrid form of marketing that blends organic “word-of-mouth” recommendations with paid advertising in a way that you as a marketer can control, measure and track 24 hours a day for extremely high cost effectiveness. Your message is no longer delivered by “Promoted Advertisement” robots, it’s delivered by actual people to the friends in their personal network.

The most crucial single ingredient to the Pinmo approach is this organic user-generated sharing that the platform is based on. We take all the guesswork about target market niches, keywords, user profiles, user preferences and niche groups out of your hands and place message delivery into the much more effective hands of users themselves. People know how to talk to their Facebook, WeChat, and LinkedIn friends even better than you do.

These paid users then share your content right to their friends organically in the most targeted and trustworthy way possible, based on their intimate knowledge of what someone they know is most likely to appreciate.

These types of shares are of enormous value precisely because they get aimed so naturally. The people sharing your ads and content give them an inherently unique personal twist that turns your marketing into something that’s also theirs, delivered right to their friends in a way that makes it much more meaningful. In essence, we financially incentivize our users with extreme precision to manufacture organic sharing that can be controlled for maximum ROI.

Pinmo vs. Traditional Online Marketing

A good way to appreciate the Pinmo approach to targeted advertising is by comparing what we can do for your marketing vs. the more traditional targeted ad approach. Let’s take a look at the key dynamics at work with both:

Traditional Online Marketing:

  • Constant guessing about how to target ads
  • Unreliable results for the same ads week-over-week
  • Fraudulent clicks and fake users
  • Poor tracking for specific shares and conversions
  • High CPC and CPM
  • Low click-through rates from inefficient targeting
  • Expensive campaigns to compensate for inefficiencies

Pinmo’s Organic Sharing:

  • Total tracking of each share, click and conversion
  • Verified human users
  • Verified organic shares to real people
  • Ads targeted directly to people by their own friends
  • Ads targeted by individualized knowledge of target users
  • All actions verified by tamper-proof blockchain technology
  • Simple payment structure
  • All target market guesswork eliminated

As you can see, Pinmo is far more efficient and much more direct in its approach to spreading your promotional message. As we described above, it hybridizes organic, viral sharing with paid, targeted advertising to manufacture the fully natural version almost perfectly.

Most importantly of all for your bottom line as a marketer, payment is only done for actual performance through our tamper-proof blockchain-based activity tracking and user compensation system. The ads you pay for are those that actually get clicked on by real people who received them from those who know their interests and desires best. On the user end, those users who share your ads are being paid for each click they generate through Pinmo’s own cryptocurrency token.

This token itself is fully exchangeable for real cash and other major cryptocurrencies like Bitcoin, which can themselves also be converted to government-issued money. In other words, the users that are so crucial to spreading your message organically are constantly incentivized to keep doing so as effectively as possible.

To top off the Pinmo platform’s services for marketers even further, we offer our marketing clients a host of tracking and ROI metrics right inside their own easy-to-use dashboard. These include analytics tools that are connected to IBM’s own Watson supercomputer and can use its immense power to help you craft the best performing possible ads for the campaigns your incentivized base of users will share organically.

How It Works

Now that we’ve given you an idea of what makes the incentivized Pinmo process so powerful marketers, let’s get down to the basic nuts and bolts of starting and running a campaign. For most small and medium marketers, doing this is going to be extremely easy.

First and foremost, you’ll need to register on Pinmo as a business. Once you’ve done this through our static desktop site or our iOS and Android-friendly app, you can start creating one or more campaigns for your ads and promotional content inside your personalized Pinmo dashboard.

The dashboard itself can be used to start and adjust a single campaign or handle multiple offerings at the same time. It also offers access to our Watson-powered ad optimization tools and delivers a whole range of metrics for tracking important aspect of campaign ROI. ey features include:

  • Total ad costs
  • Your remaining budget
  • Campaign length
  • Social media platform sharing distribution breakdowns
  • User distribution by geography
  • Cost per click
  • Impressions
  • Total clicks
  • Demographic charts for each social media platform being reached
  • Assorted ad traffic stats

Pinmo Solutions for All Business Sizes

The above covers the essentials of what Pinmo delivers to all of its marketing clients, whether they’re brand-new startups, single page landing sites that launched 24 hours ago, mid-sized companies or major corporations with their own established marketing departments. However, beyond these essentials, different options are available for different client needs.

Most importantly, while small and mid-sized organizations can probably handle effective ad campaigns entirely through Pinmo’s own native platform tools and dashboard features, large companies might not want to entirely abandon their existing advertising structures. We understand this and because of it, we’ve developed a range of enterprise solutions that allow major organizations to integrate the most powerful organic marketing tools and analytics solutions that Pinmo itself offers with their own in-house software tools.

Through this fusion of both, optimization and tracking tools can be integrated with any large organization’s existing ad campaigns for enhancement of analytics and targeted organic ad placement of the kind we specialize in.

The Bottom Line

At its most essential, Pinmo’s platform offers a unique incentive structure for keeping real social media users engaged with your advertising needs and delivering a steady stream of highly targeted, personalized shares to potential customers. Because of this organic aspect, these shares simply can’t be beaten by any conventional online advertising engine in terms of their capacity to generate responsiveness.

What’s more, our tokenized, blockchain-based payment and tracking mechanisms for all of these campaigns ensure that you gain maximum ROI on every dollar you spend while tracking each share, click and conversion down to a real human user and their real human friends.

With Pinmo, you get something genuinely unique regardless of your business size or budget: A completely controllable and scalable organic marketing platform that manufactures viral sharing through a vast and growing network of real human users and their friends.

Is Social Media A Disruptive Technology?

Disruptive or Innovative?

Let’s face it. The world we know today is completely different than the one we knew 20, 10, and even 5 years ago. Everything is constantly changing – society, norms, technology, styles, inventions, and more. You name it, it’s changing. In fact, some dynamics are changing so radically that it’s considered to be disruptive. In this blog, we’ll discuss disruptive technology and a prime example of one that we all religiously use (you may even be using it right now!)

But before we jump the gun, you might be wondering, what is disruptive technology? It sounds pretty hazardous and harmful … but it’s not (unless you’re the technology being disrupted heh heh).

At its core, disruptive technologies are any enhanced or completely new technologies that replace and disrupt (hence, the name) an existing technology, rendering it obsolete. Disruptive technologies significantly alter the way businesses or entire industries operate and are so impactful and innovative that they force companies to change the way they approach their business if they still want to be relevant. These technologies go so far as to completely alter the way we work, live, think, and behave.

If the idea of disruptive technology is still unclear, let me set some examples. In the past, DVRs were the disruptive technology for VHS recorders (although some of you may be too young to even know what VHS recorders are), PCs were the disruptive technology for typewriters and mainframe computers, and laptops were the disruptive technology for desktop PCs. All of these disrupted technologies are now obsolete and no longer in mainstream use.

Social Media as a Disruptive Technology

A prime example of a disruptive technology that you use every day is social media (surprise, surprise). As you probably already know by now, social media platforms facilitate social interaction and information sharing by allowing you to communicate with your networks and share content. For some, social networking has replaced e-mail, texting, and phone and face-to-face interaction – which shouldn’t come as a surprise.

Think about it. How often do you call your friends on the phone anymore? If you do, how often do you call your friends vs. how often are you on social media? Do you still text or use Facebook Messenger instead? Do you still email your friends or use WhatsApp to send files? Do you still email photos or just post them on Facebook or Instagram?

Because we know how permeating social media is, we’ve decided to build a marketing platform with social media embedded in its foundation. On Pinmo, your customers can take advantage of what they love to do on social media – share! Pinmo allows them to be able to share YOUR brand content among their online connections so that your message gets dispersed to the right demographic you’re targeting and by people they trust. For more information on Pinmo click here! Now back to the subject matter at hand!

The Age of Digital Darwinism

Today is the age of digital Darwinism where technology and society are evolving faster than businesses can naturally adapt – charging behind a mantra of “adapt or die.” Businesses that are unable to keep up with the changes technologies are undergoing will experience a painful death that could be extremely difficult to resurface from.

Any and all companies need to keep up to date with the latest innovations or risk becoming more obsolete than PDA phones (if you don’t know what those are, then you really understand the perils of becoming obsolete). Today, that means ensuring your business has a solid social media marketing strategy and is using the power of social media effectively – or you could risk becoming as extinct as a woolly mammoth.

For the future, take caution to recognize upcoming disruptive technologies that could critically impact your business. What will be the disruptive technology replacing social media? Only time will tell.

How Pinmo Uses Blockchain Technology

One of the fundamental value propositions of the Pinmo platform is an organic advertising system designed to be user-friendly while delivering concrete results. This principle applies to our growing body of incentivized social media users and just as importantly, to our social media marketing clients

To pull these things off, Pinmo needs to ensure maximum tracking and security for all the transactions both incentivized users and marketers handle within the platform. This is where blockchain technology comes into the picture. It’s being developed into the bedrock of the Pinmo social media advertising system and it lets the platform deliver levels of performance that no other advertising solution can easily match.

What is the Pinmo Blockchain?

In simple terms, Pinmo uses a customized version of an open source blockchain ledger infrastructure. The Pinmo implementation of Blockchain is still being developed further and refined but in essence, like all blockchains, it allows the platform to track information being transacted on a minute, cryptographically secure and sequential basis. In terms more specific to Pinmo itself, this means that both incentivized user activities and marketer advertising campaign activity can be tracked almost perfectly.

Because this is tracking being done through tested, open-source blockchain technology, every share, conversion, and click generated by users are recorded in a way that can’t be falsified or edited. This happens for each user on the Pinmo platform and the information is used to precisely tie user sharing activity to specific marketer ad campaigns for performance analysis and payments.

How The Pinmo Blockchain Works for Users and Marketers

The most crucial thing about the blockchain implementation being developed by Pinmo is that its transactions -or blocks- are cryptographically distributed across the entire Pinmo network itself. This is done in a sequential, cryptographically secure way that makes it impossible to alter the record of which action was done by which users for which advertisers. In effect, the blocks in the transaction chain generated by Pinmo work as distributed ledger entries of activity that can’t be falsified by Pinmo or anyone else because they’re time stamped and spread across the whole network.

For users, this means a concrete measurement of what social shares they performed and which ones they need to be compensated for. In the case of marketers, this same blockchain means completely reliable records of exactly how their ads were shared, by who and if they converted. In other words, Pinmo’s blockchain lets advertisers know exactly how their ad spending is delivering real performance.

Now here’s what this blockchain implementation means for users and marketers in terms of practical usability.

Users

For a user of Pinmo, most of the blockchain technology inside the platform stays invisible. It simply works in the background to track and log their social sharing so they can be paid accurately for their social media shares.

The main point at which a Pinmo user really deals with the Pinmo blockchain is when they accumulate Pinmo tokens as payment. These are the cryptocurrency tokens with which the platform pays users and they’re also based on the same blockchain technology that allows tracking of their sharing activity. The Pinmo token can then be converted either to other cryptocurrencies like Bitcoin and Ethereum tokens or into fiat cash within Pinmo before withdrawal.

Pinmo is also introducing a bonus structure for high performing users who fulfill milestones with their accounts. This will be paid out in either Bitcoin or Pinmo tokens.

In essence, Pinmo users see the platform’s blockchain at work mainly through the accumulation of Pinmo tokens they’re paid in.

Marketers

Marketer engagement with the Pinmo blockchain is a bit more robust than that of users. One of the major benefits of the Pinmo platform using this technology is that it lets particularly vigilant marketers have complete access to the details of how their ads are being shared by the platform and its users. All of the data for these metrics is actually encoded into the networked blocks themselves much like financial information in an accounting ledger. Any marketer who’s using Pinmo can then verify the real evolution of their campaigns by checking the complete record of each converting action and its results inside the Pinmo blocks themselves.

This effectively means an unprecedented level of advertiser insight into every single bit of activity that their Pinmo ad campaign budget is being spent on. The social media advertising industry generally offers nowhere near this much scrutiny to its marketing clients, and Pinmo is unique in how deeply it lets advertisers delve into the metrics of their ad performance with blockchain technology.

Final Thoughts

Pinmo integrates blockchain infrastructure to its already very unique social media advertising strategy for levels of tracking and analytics reliability that aren’t available from any other advertising platform. Advertisers can watch the exact performance of their ads nearly in real-time as they’re shared by Pinmo’s users, and know exactly how much return they’re getting for each of them. Users of Pinmo get the same level of security for that they’ll be rewarded accurately for their own actions. Pinmo’s blockchain backbone promises to keep delivering these levels of transparency and trust for both no matter how much the platform scales up in size.

Debunking the Top 3 Social Media Myths

Have you ever watched an episode of MythBusters? Well, if you haven’t, it’s a TV series that puts some of the world’s most iconic scenes, phrases, and myths to the test and challenges their truth. In today’s blog, we’ll do something similar and put some of the biggest social media myths to the test.

1. Social Media Can’t Drive Sales

We’ve heard this one before: Social media can’t drive sales. But the fact is, this isn’t true. Social media can and does drive sales – the key is to post quality content regularly. If you frequently post content that your followers genuinely enjoy, they will become engaged and interested. An audience that is engaged and interested will foster stronger customer relationships and enhance brand awareness – which all leads to increases in sales.  

2. Followers Are the Best Metrics to Track

Contrary to popular belief, followers are not the best metric to track. Don’t get me wrong, followers are good metrics since you need to have a following to be successful in the first place. BUT, they’re not great metrics as they are generally only vanity metrics and don’t directly affect the success of your social media strategy. So, what is a great metric? The most important metric you can rely on is the engagement rate of your content and click-through and bounce rates. Even with a small social media following, you can be successful if you are directly connecting and engaging with your followers and they’re engaging back. These engagements turn your audience into loyal followers, long-term paying customers, and even brand advocates!

3. You Need to Be on Every Channel

The belief that businesses that engage in social media need to be on every social media channel couldn’t be more wrong. In fact, being on every social media channel could potentially do more harm than good for you, especially if it’s a channel that’s costing you more than you reap.

Not every single social media channel is going to provide you with the same success and you can’t always expend your efforts on every viable project or channel – which is why you need to strategically select which channels to be on.

Think about your target audience. Where are they more likely to spend their time? Which platform are they most engaged with? Consider their demographics and the type of product or service you provide, and this should lead you to determine the channels you should focus your efforts o

Now, we’ve just debunked some of the greatest social media myths and proved them wrong. While the world of social media still has many more mysterious and myths to be debunked, that will be saved for another day.

Sea to Sky Gondola and Pinmo

A Breathtaking View Beyond Words

The Sea to Sky Gondola is a beautiful natural tourist attraction located in Squamish, British Columbia, at the heart of the world-famous Sea to Sky Corridor.

The attraction features three main viewing platforms that offer new and exciting views of surrounding mountains and the serene ocean below – the Summit Lodge Viewing Deck, the Chief Overlook Viewing Platform, and the Spirit Viewing Platform.

Vancouver tourist marketing campaign

The Summit Lodge Viewing Deck is the first of the three viewing platforms that guests encounter. This viewing deck offers unparalleled views of Howe Sound, coastal mountain ranges, and the famous Co-Pilot and Sky Pilot mountain peaks.

The Chief Overlook Viewing Platform hangs over hundreds of meters of sheer drop and is a unique opportunity to stand close to the edge and see the landscape surrounding Howe Sound.

The Spirit Viewing Platform features interpretative information displays along the trail where you can learn about the surrounding landscape, wildlife, and Stawamus First Nations culture and history.

Pinmo’s Campaigns for Sea to Sky

For Sea to Sky Gondola, Pinmo helped their content spread farther, engage better, and perform substantial returns on investments. In early 2018, Pinmo created advertising campaigns for Sea to Sky that helped them accomplish their goal of receiving more attention and provided direct access to the Chinese and Asian community. The campaigns were promoted and released specifically during Family Day and Lunar Chinese New Year and helped Sea to Sky achieve their goal of redirecting traffic to their website to purchase tickets.

Vancouver marketing campaign strategy

Pinmo Campaigns + Results

Pinmo’s campaigns for Sea to Sky proved to be successful and prosperous for their reach into the Asian and Chinese community and helped them achieve their desired target goals. Sea to Sky’s campaigns received 5992 unique total impressions and 523 unique total clicks.

Tourist destination marketing campaign

For Sea to Sky, Pinmo brought real-world value metrics that re-invented the relationship between advertiser and the average social media user. As a result of the campaigns, Sea to Sky accomplished their goals, increased their reach and traffic within the Asian community which provided prosperous results for their sales goals. Overall, Pinmo helped bridge the gap between Chinese and Asian audiences and directly connected them with Sea to Sky’s attraction – increasing their reach and brand loyalty.