We all want to improve and become better versions of ourselves – personally and professionally. It’s human nature to want to strive for the best. But, in the realm of social media marketing, how exactly can we become better marketers? In fact, with almost every business on social media, how can you stand out from your competition and be a better marketer? Fear not, we’ll tell you exactly how.
1. Create a game plan and stick to it
The first step to becoming a better marketer is simple: Conceptualize your strategy and stick with it. Before you even do any sort of marketing, you need to have your strategy set in place so nothing gets side-tracked and your content doesn’t fall through. Also, keep in mind that you should be satisfied with your strategy enough that you would only want minor changes, or else your business and your principles could be easily swayed.
Your strategy should be set like a SMART goal: specific, measurable, attainable, relevant, and time-based. You want to make sure that your strategy is specific enough to target audiences, measurable enough for results and conversions, attainable for your resources, relevant for your audience, and time-based so you can see it through within a number of months or years.
With your strategy set, you’re good to go.
2. Treat each channel as an individual entity
There are several social media platforms for you to market on – Facebook, Instagram, Reddit, YouTube, and so on. While it may be tedious to think of a separate marketing strategy for each channel, if you want to market properly and be a better marketer, this is the way to go.
For each channel, you need to adjust your strategy depending on the audience and demographics for that channel and publish content that appeals to them. Posting the same content for every single channel isn’t going to be helpful because (1) your audience will become bored of seeing the same thing and (2) what appeals to one demographic may not appeal to another. So, make sure you strategize your plan for each channel separately if you really want to become a better social media marketer.
3. Embrace Blunders
We’re all human and sometimes we make mistakes. It’s inevitable and nothing to be ashamed of – especially in the fast-paced world of social media. If you ever face blunders or hiccups when posting anything, embrace them. That’s not to say that you should publicly announce minor grammatical errors, but don’t delete the post. Most likely, some followers have already seen it and they are more likely to notice continuous re-posts. But for bigger hiccups, you should always proactively respond in an appropriate and actionable manner. Your followers will definitely appreciate this, and you will be perceived as a better business – and you know perception is key.
And there you have it, exactly how you can become a better social media marketer. We’re all still learning and improving, so it’s always a climbing ladder to becoming a better marketer.