Welcome to the World of Pinmo!
Maybe you’ve stumbled upon this website wondering what is all this? What is Pinmo? Why should I care about Pinmo? Well, I’m here to answer any and all of your questions.
But before we get started with what Pinmo is, let’s talk a little bit about the social media landscape in order to have a better understanding of it.
The Social Media Landscape
Today, odds are your customers are on social media. Out of 7.5 billion people in the world, 2.62 billion of these people are using social media platforms. Now, while 2.62 billion may not be as many as 7.5 billion, it is still an incredibly large sum.
If you had asked anyone a few years ago whether these services were free, many people would probably say yes. However, times have changed. Today, many users are aware that these networking services aren’t exactly free – they pay in their data. And because of this, we at Pinmo have come up with a new model that allows your customers to use their data to help YOU as businesses. How? Well, let’s find out.
Pinmo is a performance-based marketing platform designed to make your advertising content spread farther, engage better, and perform more call-to-action. For your business, Pinmo relieves the confusion and ambiguity of deciphering where and which demographics your content should be delivered to in order for it to be the most successful. Pinmo offers your customers a way to liberate their social media outlets and democratize it – it’s like a win-win situation for both of you!
Pinmo’s Advertising Model
For businesses, the conventional model of social media advertising focuses on businesses and social media sites benefiting from the virality of everyday users’ shared content. However, this conventional model disregards users whose online actions influence the potential of virality. With Pinmo, the advertising model rewards “everyday” users for sharing content, while keeping track of every click and share. Unlike the conventional model of advertising, Pinmo’s model rewards the actions businesses want and incentivizes the users who are willing to perform them.
By transforming the relationship between sharer and content producer, we’ve created a new hybrid form of content that is paid but appears as organically generated content. For the audience, this creates a new relationship with the ad content as it comes from a trusted source that has a personal relationship with the viewer.
Your customers are already using social media platforms and sharing content with their connections, so why not incentivize them instead? With Pinmo, your business will be able to have their content spread farther, engage better, and perform more call-to-action in an accurate way that will better lead to actual conversions.