The Problem with Digital Advertising
Today’s social media landscape is an absolute monster. Of the internet’s 3.58 billion users, nearly 2.6 billion have some kind of direct social media presence. Facebook, the world’s single largest social platform, alone has nearly 2 billion active users. Twitter serves roughly 330 million people monthly. Beyond that are vast closed-off social media markets in countries like China, with their own native social networks.
For those who know how to take advantage of social network marketing, the potential user base is truly immense. Even if your business niche is extremely specific, millions of potential customers across numerous social networks are there to be found, as long as you can reach them effectively though. This, however, is where the biggest problem with all these potential customers lies, and what marketing professionals around the globe spend millions of company dollars in attempt to navigate.
User engagement rates for conventional social media advertising may benefit from the large audiences Facebook is able to filter and help advertisers target from, but success still relies on convincing people to click your links and buy your products via anonymous (and mysterious) ad targeting algorithms. Their shotgun approach is further hindered by the way ads are delivered – in the form of a formal advertisement with the words “Promoted Post” at the top it works, but only if you have enough money to throw at it.
Potential customers are so saturated by unsolicited ads that they pay ever decreasing levels of attention to what’s being pushed at them by anyone except truly trusted sources.
Pinmo takes a rather different approach to social media marketing that deals with some of these issues in distinctly new ways. This what we’re going to do an overview of now.
What Makes Pinmo Unique
In a nutshell, Pinmo reframes the relationship between you, the marketer, and your target audience on social media by delivering your message to these people in a completely new and far more organic way.
Pinmo does this by creating a hybrid form of marketing that blends organic “word-of-mouth” recommendations with paid advertising in a way that you as a marketer can control, measure and track 24 hours a day for extremely high cost effectiveness. Your message is no longer delivered by “Promoted Advertisement” robots, it’s delivered by actual people to the friends in their personal network.
The most crucial single ingredient to the Pinmo approach is this organic user-generated sharing that the platform is based on. We take all the guesswork about target market niches, keywords, user profiles, user preferences and niche groups out of your hands and place message delivery into the much more effective hands of users themselves. People know how to talk to their Facebook, WeChat, and LinkedIn friends even better than you do.
These paid users then share your content right to their friends organically in the most targeted and trustworthy way possible, based on their intimate knowledge of what someone they know is most likely to appreciate.
These types of shares are of enormous value precisely because they get aimed so naturally. The people sharing your ads and content give them an inherently unique personal twist that turns your marketing into something that’s also theirs, delivered right to their friends in a way that makes it much more meaningful. In essence, we financially incentivize our users with extreme precision to manufacture organic sharing that can be controlled for maximum ROI.
Pinmo vs. Traditional Online Marketing
A good way to appreciate the Pinmo approach to targeted advertising is by comparing what we can do for your marketing vs. the more traditional targeted ad approach. Let’s take a look at the key dynamics at work with both:
Traditional Online Marketing:
- Constant guessing about how to target ads
- Unreliable results for the same ads week-over-week
- Fraudulent clicks and fake users
- Poor tracking for specific shares and conversions
- High CPC and CPM
- Low click-through rates from inefficient targeting
- Expensive campaigns to compensate for inefficiencies
Pinmo’s Organic Sharing:
- Total tracking of each share, click and conversion
- Verified human users
- Verified organic shares to real people
- Ads targeted directly to people by their own friends
- Ads targeted by individualized knowledge of target users
- All actions verified by tamper-proof blockchain technology
- Simple payment structure
- All target market guesswork eliminated
As you can see, Pinmo is far more efficient and much more direct in its approach to spreading your promotional message. As we described above, it hybridizes organic, viral sharing with paid, targeted advertising to manufacture the fully natural version almost perfectly.
Most importantly of all for your bottom line as a marketer, payment is only done for actual performance through our tamper-proof blockchain-based activity tracking and user compensation system. The ads you pay for are those that actually get clicked on by real people who received them from those who know their interests and desires best. On the user end, those users who share your ads are being paid for each click they generate through Pinmo’s own cryptocurrency token.
This token itself is fully exchangeable for real cash and other major cryptocurrencies like Bitcoin, which can themselves also be converted to government-issued money. In other words, the users that are so crucial to spreading your message organically are constantly incentivized to keep doing so as effectively as possible.
To top off the Pinmo platform’s services for marketers even further, we offer our marketing clients a host of tracking and ROI metrics right inside their own easy-to-use dashboard. These include analytics tools that are connected to IBM’s own Watson supercomputer and can use its immense power to help you craft the best performing possible ads for the campaigns your incentivized base of users will share organically.
How It Works
Now that we’ve given you an idea of what makes the incentivized Pinmo process so powerful marketers, let’s get down to the basic nuts and bolts of starting and running a campaign. For most small and medium marketers, doing this is going to be extremely easy.
First and foremost, you’ll need to register on Pinmo as a business. Once you’ve done this through our static desktop site or our iOS and Android-friendly app, you can start creating one or more campaigns for your ads and promotional content inside your personalized Pinmo dashboard.
The dashboard itself can be used to start and adjust a single campaign or handle multiple offerings at the same time. It also offers access to our Watson-powered ad optimization tools and delivers a whole range of metrics for tracking important aspect of campaign ROI. ey features include:
- Total ad costs
- Your remaining budget
- Campaign length
- Social media platform sharing distribution breakdowns
- User distribution by geography
- Cost per click
- Total clicks
- Demographic charts for each social media platform being reached
- Assorted ad traffic stats
Pinmo Solutions for All Business Sizes
The above covers the essentials of what Pinmo delivers to all of its marketing clients, whether they’re brand-new startups, single page landing sites that launched 24 hours ago, mid-sized companies or major corporations with their own established marketing departments. However, beyond these essentials, different options are available for different client needs.
Most importantly, while small and mid-sized organizations can probably handle effective ad campaigns entirely through Pinmo’s own native platform tools and dashboard features, large companies might not want to entirely abandon their existing advertising structures. We understand this and because of it, we’ve developed a range of enterprise solutions that allow major organizations to integrate the most powerful organic marketing tools and analytics solutions that Pinmo itself offers with their own in-house software tools.
Through this fusion of both, optimization and tracking tools can be integrated with any large organization’s existing ad campaigns for enhancement of analytics and targeted organic ad placement of the kind we specialize in.
The Bottom Line
At its most essential, Pinmo’s platform offers a unique incentive structure for keeping real social media users engaged with your advertising needs and delivering a steady stream of highly targeted, personalized shares to potential customers. Because of this organic aspect, these shares simply can’t be beaten by any conventional online advertising engine in terms of their capacity to generate responsiveness.
What’s more, our tokenized, blockchain-based payment and tracking mechanisms for all of these campaigns ensure that you gain maximum ROI on every dollar you spend while tracking each share, click and conversion down to a real human user and their real human friends.
With Pinmo, you get something genuinely unique regardless of your business size or budget: A completely controllable and scalable organic marketing platform that manufactures viral sharing through a vast and growing network of real human users and their friends.