What Is Pinmo?

Welcome to the World of Pinmo!

Maybe you’ve stumbled upon this website wondering what is all this? What is Pinmo? Why should I care about Pinmo? Well, I’m here to answer any and all of your questions.

But before we get started with what Pinmo is, let’s talk a little bit about the social media landscape in order to have a better understanding of it.

The Social Media Landscape

Today, odds are your customers are on social media. Out of 7.5 billion people in the world, 2.62 billion of these people are using social media platforms. Now, while 2.62 billion may not be as many as 7.5 billion, it is still an incredibly large sum.

If you had asked anyone a few years ago whether these services were free, many people would probably say yes. However, times have changed. Today, many users are aware that these networking services aren’t exactly free – they pay in their data. And because of this, we at Pinmo have come up with a new model that allows your customers to use their data to help YOU as businesses. How? Well, let’s find out.​

Hello Pinmo!

Pinmo is a performance-based marketing platform designed to make your advertising content spread farther, engage better, and perform more call-to-action. For your business, Pinmo relieves the confusion and ambiguity of deciphering where and which demographics your content should be delivered to in order for it to be the most successful. Pinmo offers your customers a way to liberate their social media outlets and democratize it – it’s like a win-win situation for both of you!

Pinmo’s Advertising Model

For businesses, the conventional model of social media advertising focuses on businesses and social media sites benefiting from the virality of everyday users’ shared content. However, this conventional model disregards users whose online actions influence the potential of virality. With Pinmo, the advertising model rewards “everyday” users for sharing content, while keeping track of every click and share. Unlike the conventional model of advertising, Pinmo’s model rewards the actions businesses want and incentivizes the users who are willing to perform them.

By transforming the relationship between sharer and content producer, we’ve created a new hybrid form of content that is paid but appears as organically generated content. For the audience, this creates a new relationship with the ad content as it comes from a trusted source that has a personal relationship with the viewer.

Your customers are already using social media platforms and sharing content with their connections, so why not incentivize them instead? With Pinmo, your business will be able to have their content spread farther, engage better, and perform more call-to-action in an accurate way that will better lead to actual conversions.

A Co-op Story

Let’s face it: the future reality for most undergraduates is scary and uncertain, especially with limited experience or practical skills up our sleeve. In classes, we always learn and learn, but how do we figure out how to apply what we learn in the real world? This is where SFU’s Co-op program came to save the day for 4 students who banded together to create some big things for one particular company – Pinmo powered by Evilnut Creative Technology.

Co-op Students SFU at Technology Company

Meet Justin Lew – Computing Science and Statistics Double Major (4th year)

When asked “how would you describe yourself,” he answered, “I’m one of the developers with friends.”

Even with a double major in Computing Science and Statistics, Justin is humble (as he likes to put it, but we agree). On the Evilnut side, Justin is tasked with helping build an app for one of our car sharing clients. While this experience is only Justin’s first Co-op, he has already learned so much in two and a half months, including how to collaborate effectively with a team within a fast-paced environment and overcome challenges where he doesn’t exactly know the answer at hand.

For Justin, Co-op pushed him to break his own limitations and boundaries because he’s always learning something new even if he thinks he already knows what he’s learning. Before starting Co-op, Justin was keen on developing his back-end skills and experiences for his future career, but within this Co-op term, he realized that he wants to delve more into app development. For Justin, Co-op revisioned what he thought he knew he wanted to do after graduation.

Fun fact: Justin is allergic to cats but has lived with them for 15 years – he just likes to test how bad his allergies can get.

Meet Paulo Carlos – Interactive Arts and Technology Major (3rd year)

When asked “is this Co-op experience like what you imagined it to be,” he answered, “it’s different in a good way, I thought I would have to dress up in a suit every day.”

Born with an unparalleled charismatic passion for design, Paulo is the artist behind our graphics, landing pages, website designs, and every other visual aspect of our projects! On the Pinmo side, Paulo challenges his creative mind daily with his designs that demonstrate his original talents and abilities. This experience is Paulo’s first Co-op term. This role has strengthened Paulo’s time management and organization skills as he constantly needs to sort and prioritize his many deadlines so he can focus on what’s important first and accomplish his deadlines.

Prior to Co-op, Paulo never had any real work experience (aside from his projects at school), but now he has an array of tangible skills, assets, and designs of corporate work experience to add to his portfolio. For Paulo, this experience crystallized his long-term careers goals and what he wants to do after he graduates – work in Silicon Valley as a designer. And as a plus, Co-op helps Paulo feel more responsible as an adult because now he has a sleep, work, and leisure schedule that keeps him accountable and productive.

Fun fact: When Paulo was a child, he wanted to be the Pope. We’re glad he chose to be a designer with us instead.

Meet Krista Greig – Communication Major, Business Minor (4th year)

When asked “what is one thing you will take away from this experience,” she answered, “10 extra pounds because we ate so much ice cream.”

Krista is the superstar behind all our social media posts and the mastermind behind our community events. On the Pinmo side, Krista manages all the fun posts you see on our social media and organizes our internal and external events. This Co-op term is actually Krista’s third one. After her three semesters of Co-op, she realizes that her boundaries are a lot further than she thinks they are, allowing her to achieve more than she thinks she can.

For Krista, she knew that learning (especially strictly theory-based learning) wasn’t going to be enough for her to enter the workforce, she needed to learn more applicable practical skills. With Co-op, Krista has grown more confident in her abilities, is more prepared for new challenges, and believes in her talents. Co-op helped Krista narrow down and solidify the field that she wants to pursue – digital marketing. Before starting even her first Co-op, Krista wasn’t sure what she wanted to pursue, but now she’s grown into this confident and strong-willed individual with a bright vision for her future.   

Fun fact: Krista has a passionate love and obsession for office supplies, stationery, and planners. She could spend hours (no joke) at Michael’s browsing through planners and stickers.

Meet Jennifer Wibisono – Communication Major, Business Minor (4th year)

Hi! I’m the writer behind this post you’re reading right now and also one of the Co-op students. On the Pinmo and Evilnut side, I write, edit, and post blogs, content for marketing campaigns, website content, and other written publications. In this position, I’ve also stepped outside my comfort zone and started learning how to code. While this particular Co-op position is my first one, I’m well into my second semester.

As a student, I realized that I’ve done countless projects and assignments, but I’ve never really applied what I’ve learned in a real work environment. With Co-op I wanted to practice what I’ve learned in classes, challenge my abilities, make new connections, and experience what it’s like to work Monday to Friday at a 9 to 5 job – which are all things that this Co-op term at Pinmo has helped me accomplish. After my Co-op experience, I am more competent and confident in writing creatively and professionally (yes, those are contradictions, but it’s true!) and I have met some incredible people along the way that have challenged me and helped me grow in more ways than one (thanks to my managers, Hafeez and Arta).

Fun fact: The sound and feeling of ripping Velcro makes me cringe as bad as nails on a chalkboard do.

Needless to say, all four of us are grateful to have experienced Co-op in the same working environment and have met each other. All of us agree that Co-op experiences solidify our visions for our future career paths. If you ever see us after, don’t be afraid to say hi and talk to any of us about it – we’d love to share our Co-op (and ice cream and dessert filled) journey. Until then. 🙂