What Is the Blockchain? A Beginner’s Guide

Pinmo is starting to use blockchain technology as a key part of its transaction verification and payment processing infrastructure, so obviously our content will involve the word “blockchain” and other key terms related to it. But what if you’re a complete newbie to the world of cryptocurrencies and the only

Well, this basic introductory guide is for you. We’re going to lay out exactly what blockchain technology is at its most basic, how it applies to cryptocurrencies like Bitcoin (and others) and why it’s so important for other things like business and digital transactions.

The Basics

The word “blockchain” itself describes the essence of what a blockchain is. In digitally metaphorical terms, it’s a chain of information bundles called blocks, each of them tied to previous and successive blocks by something called a hash. Each block contains a sequence of digital information (also known as transactions) that has been encoded in such a way so that it’s condensed into a sequence of mathematically generated cryptographic characters called a hash. This hash terminates that block and carries over into the next block in a way that creates a chain of connections between all blocks in a blockchain. In other words, a blockchain is a cryptographically segmented ledger of information.

To clarify this further, if Block 1 in a blockchain contains transactions A, B, C, and D, then its hash could be abcd1. Then when block 2 is generated, with transactions E,F,G,H, the hash from block 2 would be created for EFGH but with the summary from Block 1 included as well, thus creating a hash that looks like this:

Previous block hash: ABCD1

Block 2: EFGH2.

(These are just basic examples, real hashes are much more complex).

How Blockchains Create Security

Now comes a second important part to the power of a blockchain: As you can see with the above, each new block contains its own hash of all transactions in that block and a summary of the previous block’s hash. This means that somebody trying to tamper with Block 1 might be able to change its hash but the original authentic hash summary of it in Block 2 will still be registered there, making the falsification of Block 1 obvious. This is a crucial cryptographic security feature of the blockchain.

However, you might ask what happens if someone just tampers with the first block and then also changes all successive blocks to reflect the fraud? Well, this is where a second huge security feature of the blockchain comes into play: The data contained in these blocks and in the blockchain as a whole, is not just stored on one server or computer. Instead, it’s copied across a whole network of other computers, called “nodes”. Thus if anyone modifies a whole sequence of blocks on one computer or even multiple computers, the majority of blocks will still register the original transaction hashes for each block and what that majority shows will be what’s valid. This last aspect of the blockchain is what turns it from simply being a cryptographically secured ledger of information and converts it into a DISTRIBUTED cryptographically secured ledger of information.

This combination of sequential cryptographic hashing between blocks and distribution across a network of nodes is the basic thing that makes blockchains immutable and highly secure for securing information that can’t be tampered with.

Blockchain Types

There are of course many blockchain types in existence today and they all have their variations. However, the essential design described above applies to most of them and definitely to the important ones that would be used for public financial transactions or record keeping.

These commercially used blockchains can be divided into two basic user configurations: Public blockchains, and permissioned blockchains. A public blockchain would be something like the one behind Bitcoin or Ether tokens – anyone can download it, anyone can examine it and anyone can generate new blocks for them (as long as they have the right computing hardware to do so). A permissioned blockchain would be one in which only certified users with permission can access it to read blocks or generate new transactions and blocks.

One other fundamental part of any blockchain is the concept of digital identity. Each user on the chain, generating blocks of transactions, has their own unique digital signature for the transactions they’re responsible for. These are also encoded into individual blocks of transactions and a crucial ingredient to verifying which transactions belong to which person or entity inside a given blockchain. In a closed chain such as that used by a business to handle payments and information transactions for its users and clients, these identities are what allow all users to see who did what and when they did it. The “what” in this case could consist of specific transactions, specific activities or payments in digital tokens.

Blockchains for Everything

On a final note for the basics of how a blockchain works, we need to mention that the word “transaction” as we’ve described so far could consist of any sort of digital information. This means a blockchain could be used to store and transfer almost anything digital at all. These pieces of information could include information about activities, digital currency (cryptocurrency like Bitcoin) ownership records or records of ownership for any other sort of digital asset.

In other words “transaction” simply refers to information being exchanged across the blockchain and noted down in its blocks. A company or organization that uses a blockchain could use it for any kind of information at all. Some blockchains can be used for multiple things at the same time. One example of this is the Ethereum Network, which can host a third party’s code so they don’t need to build their own blockchain from scratch. Through this Ethereum-based blockchain, a company can create its own cryptocurrency for internal use and also track user/client activities of any kind on the same chain across their own network of nodes.

Is Social Media A Disruptive Technology?

Disruptive or Innovative?

Let’s face it. The world we know today is completely different than the one we knew 20, 10, and even 5 years ago. Everything is constantly changing – society, norms, technology, styles, inventions, and more. You name it, it’s changing. In fact, some dynamics are changing so radically that it’s considered to be disruptive. In this blog, we’ll discuss disruptive technology and a prime example of one that we all religiously use (you may even be using it right now!)

But before we jump the gun, you might be wondering, what is disruptive technology? It sounds pretty hazardous and harmful … but it’s not (unless you’re the technology being disrupted heh heh).

At its core, disruptive technologies are any enhanced or completely new technologies that replace and disrupt (hence, the name) an existing technology, rendering it obsolete. Disruptive technologies significantly alter the way businesses or entire industries operate and are so impactful and innovative that they force companies to change the way they approach their business if they still want to be relevant. These technologies go so far as to completely alter the way we work, live, think, and behave.

If the idea of disruptive technology is still unclear, let me set some examples. In the past, DVRs were the disruptive technology for VHS recorders (although some of you may be too young to even know what VHS recorders are), PCs were the disruptive technology for typewriters and mainframe computers, and laptops were the disruptive technology for desktop PCs. All of these disrupted technologies are now obsolete and no longer in mainstream use.

Social Media as a Disruptive Technology

A prime example of a disruptive technology that you use every day is social media (surprise, surprise). As you probably already know by now, social media platforms facilitate social interaction and information sharing by allowing you to communicate with your networks and share content. For some, social networking has replaced e-mail, texting, and phone and face-to-face interaction – which shouldn’t come as a surprise.

Think about it. How often do you call your friends on the phone anymore? If you do, how often do you call your friends vs. how often are you on social media? Do you still text or use Facebook Messenger instead? Do you still email your friends or use WhatsApp to send files? Do you still email photos or just post them on Facebook or Instagram?

Because we know how permeating social media is, we’ve decided to build a marketing platform with social media embedded in its foundation. On Pinmo, your customers can take advantage of what they love to do on social media – share! Pinmo allows them to be able to share YOUR brand content among their online connections so that your message gets dispersed to the right demographic you’re targeting and by people they trust. For more information on Pinmo click here! Now back to the subject matter at hand!

The Age of Digital Darwinism

Today is the age of digital Darwinism where technology and society are evolving faster than businesses can naturally adapt – charging behind a mantra of “adapt or die.” Businesses that are unable to keep up with the changes technologies are undergoing will experience a painful death that could be extremely difficult to resurface from.

Any and all companies need to keep up to date with the latest innovations or risk becoming more obsolete than PDA phones (if you don’t know what those are, then you really understand the perils of becoming obsolete). Today, that means ensuring your business has a solid social media marketing strategy and is using the power of social media effectively – or you could risk becoming as extinct as a woolly mammoth.

For the future, take caution to recognize upcoming disruptive technologies that could critically impact your business. What will be the disruptive technology replacing social media? Only time will tell.

How Pinmo Uses Blockchain Technology

One of the fundamental value propositions of the Pinmo platform is an organic advertising system designed to be user-friendly while delivering concrete results. This principle applies to our growing body of incentivized social media users and just as importantly, to our social media marketing clients

To pull these things off, Pinmo needs to ensure maximum tracking and security for all the transactions both incentivized users and marketers handle within the platform. This is where blockchain technology comes into the picture. It’s being developed into the bedrock of the Pinmo social media advertising system and it lets the platform deliver levels of performance that no other advertising solution can easily match.

What is the Pinmo Blockchain?

In simple terms, Pinmo uses a customized version of an open source blockchain ledger infrastructure. The Pinmo implementation of Blockchain is still being developed further and refined but in essence, like all blockchains, it allows the platform to track information being transacted on a minute, cryptographically secure and sequential basis. In terms more specific to Pinmo itself, this means that both incentivized user activities and marketer advertising campaign activity can be tracked almost perfectly.

Because this is tracking being done through tested, open-source blockchain technology, every share, conversion, and click generated by users are recorded in a way that can’t be falsified or edited. This happens for each user on the Pinmo platform and the information is used to precisely tie user sharing activity to specific marketer ad campaigns for performance analysis and payments.

How The Pinmo Blockchain Works for Users and Marketers

The most crucial thing about the blockchain implementation being developed by Pinmo is that its transactions -or blocks- are cryptographically distributed across the entire Pinmo network itself. This is done in a sequential, cryptographically secure way that makes it impossible to alter the record of which action was done by which users for which advertisers. In effect, the blocks in the transaction chain generated by Pinmo work as distributed ledger entries of activity that can’t be falsified by Pinmo or anyone else because they’re time stamped and spread across the whole network.

For users, this means a concrete measurement of what social shares they performed and which ones they need to be compensated for. In the case of marketers, this same blockchain means completely reliable records of exactly how their ads were shared, by who and if they converted. In other words, Pinmo’s blockchain lets advertisers know exactly how their ad spending is delivering real performance.

Now here’s what this blockchain implementation means for users and marketers in terms of practical usability.

Users

For a user of Pinmo, most of the blockchain technology inside the platform stays invisible. It simply works in the background to track and log their social sharing so they can be paid accurately for their social media shares.

The main point at which a Pinmo user really deals with the Pinmo blockchain is when they accumulate Pinmo tokens as payment. These are the cryptocurrency tokens with which the platform pays users and they’re also based on the same blockchain technology that allows tracking of their sharing activity. The Pinmo token can then be converted either to other cryptocurrencies like Bitcoin and Ethereum tokens or into fiat cash within Pinmo before withdrawal.

Pinmo is also introducing a bonus structure for high performing users who fulfill milestones with their accounts. This will be paid out in either Bitcoin or Pinmo tokens.

In essence, Pinmo users see the platform’s blockchain at work mainly through the accumulation of Pinmo tokens they’re paid in.

Marketers

Marketer engagement with the Pinmo blockchain is a bit more robust than that of users. One of the major benefits of the Pinmo platform using this technology is that it lets particularly vigilant marketers have complete access to the details of how their ads are being shared by the platform and its users. All of the data for these metrics is actually encoded into the networked blocks themselves much like financial information in an accounting ledger. Any marketer who’s using Pinmo can then verify the real evolution of their campaigns by checking the complete record of each converting action and its results inside the Pinmo blocks themselves.

This effectively means an unprecedented level of advertiser insight into every single bit of activity that their Pinmo ad campaign budget is being spent on. The social media advertising industry generally offers nowhere near this much scrutiny to its marketing clients, and Pinmo is unique in how deeply it lets advertisers delve into the metrics of their ad performance with blockchain technology.

Final Thoughts

Pinmo integrates blockchain infrastructure to its already very unique social media advertising strategy for levels of tracking and analytics reliability that aren’t available from any other advertising platform. Advertisers can watch the exact performance of their ads nearly in real-time as they’re shared by Pinmo’s users, and know exactly how much return they’re getting for each of them. Users of Pinmo get the same level of security for that they’ll be rewarded accurately for their own actions. Pinmo’s blockchain backbone promises to keep delivering these levels of transparency and trust for both no matter how much the platform scales up in size.

Debunking the Top 3 Social Media Myths

Have you ever watched an episode of MythBusters? Well, if you haven’t, it’s a TV series that puts some of the world’s most iconic scenes, phrases, and myths to the test and challenges their truth. In today’s blog, we’ll do something similar and put some of the biggest social media myths to the test.

1. Social Media Can’t Drive Sales

We’ve heard this one before: Social media can’t drive sales. But the fact is, this isn’t true. Social media can and does drive sales – the key is to post quality content regularly. If you frequently post content that your followers genuinely enjoy, they will become engaged and interested. An audience that is engaged and interested will foster stronger customer relationships and enhance brand awareness – which all leads to increases in sales.  

2. Followers Are the Best Metrics to Track

Contrary to popular belief, followers are not the best metric to track. Don’t get me wrong, followers are good metrics since you need to have a following to be successful in the first place. BUT, they’re not great metrics as they are generally only vanity metrics and don’t directly affect the success of your social media strategy. So, what is a great metric? The most important metric you can rely on is the engagement rate of your content and click-through and bounce rates. Even with a small social media following, you can be successful if you are directly connecting and engaging with your followers and they’re engaging back. These engagements turn your audience into loyal followers, long-term paying customers, and even brand advocates!

3. You Need to Be on Every Channel

The belief that businesses that engage in social media need to be on every social media channel couldn’t be more wrong. In fact, being on every social media channel could potentially do more harm than good for you, especially if it’s a channel that’s costing you more than you reap.

Not every single social media channel is going to provide you with the same success and you can’t always expend your efforts on every viable project or channel – which is why you need to strategically select which channels to be on.

Think about your target audience. Where are they more likely to spend their time? Which platform are they most engaged with? Consider their demographics and the type of product or service you provide, and this should lead you to determine the channels you should focus your efforts o

Now, we’ve just debunked some of the greatest social media myths and proved them wrong. While the world of social media still has many more mysterious and myths to be debunked, that will be saved for another day.

Sea to Sky Gondola and Pinmo

A Breathtaking View Beyond Words

The Sea to Sky Gondola is a beautiful natural tourist attraction located in Squamish, British Columbia, at the heart of the world-famous Sea to Sky Corridor.

The attraction features three main viewing platforms that offer new and exciting views of surrounding mountains and the serene ocean below – the Summit Lodge Viewing Deck, the Chief Overlook Viewing Platform, and the Spirit Viewing Platform.

Vancouver tourist marketing campaign

The Summit Lodge Viewing Deck is the first of the three viewing platforms that guests encounter. This viewing deck offers unparalleled views of Howe Sound, coastal mountain ranges, and the famous Co-Pilot and Sky Pilot mountain peaks.

The Chief Overlook Viewing Platform hangs over hundreds of meters of sheer drop and is a unique opportunity to stand close to the edge and see the landscape surrounding Howe Sound.

The Spirit Viewing Platform features interpretative information displays along the trail where you can learn about the surrounding landscape, wildlife, and Stawamus First Nations culture and history.

Pinmo’s Campaigns for Sea to Sky

For Sea to Sky Gondola, Pinmo helped their content spread farther, engage better, and perform substantial returns on investments. In early 2018, Pinmo created advertising campaigns for Sea to Sky that helped them accomplish their goal of receiving more attention and provided direct access to the Chinese and Asian community. The campaigns were promoted and released specifically during Family Day and Lunar Chinese New Year and helped Sea to Sky achieve their goal of redirecting traffic to their website to purchase tickets.

Vancouver marketing campaign strategy

Pinmo Campaigns + Results

Pinmo’s campaigns for Sea to Sky proved to be successful and prosperous for their reach into the Asian and Chinese community and helped them achieve their desired target goals. Sea to Sky’s campaigns received 5992 unique total impressions and 523 unique total clicks.

Tourist destination marketing campaign

For Sea to Sky, Pinmo brought real-world value metrics that re-invented the relationship between advertiser and the average social media user. As a result of the campaigns, Sea to Sky accomplished their goals, increased their reach and traffic within the Asian community which provided prosperous results for their sales goals. Overall, Pinmo helped bridge the gap between Chinese and Asian audiences and directly connected them with Sea to Sky’s attraction – increasing their reach and brand loyalty.

Pinmo and IBM Watson

Pinmo is a performance-based marketing platform powered by IBM’s Watson.  As an intelligent marketing platform, Pinmo creates Ads that Learn.

IBM Watson

Watson is a system developed by IBM that has multiple functions compiled with business data collected over several years. Watson is able to ingest, enrich, and normalize a wide variety of data types without any additional integration. This allows us to leverage data from a vast range of sources easily.

Because Watson is on the IBM Cloud, Pinmo maintains ownership of our data, insights, training, and IP. In addition, Watson also offers persistent data stores, robust data science tools, and a multitude of other features.

As Watson is able to processing mass amounts of data, it’s able to understand the language of digital marketing and social media to tap into a deeper domain of knowledge – helping to make more informed decisions faster and more accurately.                       

Pinmo and IBM Watson

Today’s marketers have little to go on in terms of credibility and verifying their vision. With Pinmo, this will no longer be an issue. The Pinmo System will have several key technological features that help provide an elevated level of quality assurance to advertisers.

By integrating our AI with IBM’s Watson AI system, we establish authentication as well as user filtration. Pinmo filters each user via their profile created through AI and selects the users with the highest affinity to each ad, pushes ads to those users, and then performs optimizations with the returned data. We can then isolate each channel the ad has been distributed to and compare their effectiveness for analysis and optimization.

Why IBM Watson?

IBM Watson provides Pinmo with distinct advantages:

1. Accelerated Research and Discovery

With accelerated research and discovery, Pinmo can spend less time looking for the information we need, and more time acting on it. Watson easily processes millions of data points to ensure that what’s most important is worked on first.

2. Enriched Interactions

Watson enriches interactions by reducing response times, increasing the number of transactions, and making every interaction meaningful and productive.

3. Anticipated and Pre-empted Disruptions

Watson uses AI to constantly monitor the condition of systems that power Pinmo – ensuring that any problems won’t disrupt our work.

4. Scaled Expertise and Learning

Watson combines everyone’s expertise with the industry’s latest learning.

5. Detected Liabilities and Mitigated Risks

Watson trains systems to understand and keep up with constantly changing regulations and privacy obligations.

Personality Insights

One of Watson’s services consists of Personality Insights. With Personality Insights, Pinmo is able to predict personality characteristics, needs, and values through written text. With this, Pinmo will be able to understand users’ habits and preferences on an individual level, and at scale. Additionally, we will be able to get detailed personality portraits of our users, understand their consumption preferences, and tailor the customer experience for them.

With Pinmo powered by IBM’s Watson, we’ve created Ads that Learn. Experience Pinmo for yourself and join the digital marketing revolution.

Why Traditional Influencer Marketing Doesn’t Work

Traditional Influencer Marketing

If you are on social media (I mean, who isn’t!), then you are probably already familiar with the influencer marketing model. Influencer marketing takes the concept of celebrity endorsement and places it into a modern-day content-driven marketing campaign – creating a collaboration between the brand and influencer. These influencers help promote and sell products and/or services through their capacity to have an effect on the character of a brand. Influencers can affect the character, development, or behaviour of someone or something through their established level of influence with their given community.

However, contrary to popular belief, influencers don’t need to be celebrities – they can be anywhere and anyone as long as they have a large following on the web and/or social media.

The Rise of Social Media

With the introduction and rise of social media came the rise of influencer marketing. Social media lowered the barrier to reach an audience and transferred power and influence from companies to the individual because it didn’t require extravagant budgets to reach these audiences. This shifted the focus towards influencer marketing.

While social media provides quantitative metrics like followers, likes, and comments, to measure results, that metric is only one dimension in measuring a given influencer’s effectiveness. Realistically, influencer marketing is no longer considered to be an effective means of marketing, especially with its often expensive costs and controversy of purchased users who are often bots.

In 2016, businesses spent an estimated $570 million on sponsored Instagram posts alone, which is a substantial amount of money being thrown around to influencers for brand promotion. Sadly, most of the money given to these influencers reaps no actual ROI and there are no effective methods to validate these metrics and results.

So, why exactly doesn’t influencer marketing work?

1. Influencer marketing relies on someone who can effectively sell someone else’s product

Influencers who sell a brand’s product need to be able to use it, decide that it would benefit their audience, believe in it enough to promote it, and do a good enough job of promoting it that others would want to buy it. Throughout any of these steps, the sale could break down at any point. Because the product they are selling isn’t theirs, that leaves the door open for miscommunication and a lack of sincere care for the brand and/or its product.

2. People value personal relationships

Influencer marketing attempts to emulate the relationship and trust created by online reviews, friends, family, and colleagues – but fails. These people are the ones that we have personal connections with and trust the most. By engaging in influencer marketing, brands attempt to replicate that relationship by reflecting that they are more relatable and trustworthy. However, in actuality, for the audience this blurs the line between advertisement and authenticity – making influencer marketing seem unauthentic.  

3. What do numbers of followers really mean?

Today, controversies surrounding bought likes and followers are no stranger to the public eye. Social media monetizes people – encouraging them to pay for their content to be seen and to gain followers, likes, and views. Most users briefly scroll through posts without paying any attention to the content they are liking, thus proving that these users are not as beneficial as people think. Quality and “real” followers who are genuinely interested are more expensive to get (in terms of how much effort you have to give and maintain to keep them) and require you to work harder on your content to make it better and more interesting. Having thousands, and even millions, of followers reaps no value when the engagement rate is below 3%. Because quality followers are much more expensive and rare, an influencer with thousands of followers may not be as “successful” as you think and may not bring any significant ROI.

So, while influencer marketing sounds promising, in actuality, it isn’t worth it and doesn’t provide the concrete results and ROI that businesses are looking for when they invest in influencers. Instead, influencer marketing only increase awareness and doesn’t provide any substantial ROI.

FlyOver Canada and Pinmo

Pinmo Advertising

As we’ve established in previous blogs, Pinmo is a performance-based marketing platform designed to make an advertiser’s content spread farther, engage better, and perform better return on investments. For FlyOver Canada, Pinmo provided nothing less than promised.

FlyOver Canada is a local Vancouver tourist attraction that invites you to experience the feeling of suspension with your feet dangling before a 20-metre spherical film screen on an exhilarating journey across Canada, from East to West. Conveniently located by Waterfront in downtown, FlyOver Canada wanted to attract more guests to their one-of-a-kind experience, especially among the Asian-Chinese community.

FlyOver Canada, Marketing, Pinmo, Vancouver, Case Study

In early 2018, Pinmo created an advertising campaign for FlyOver Canada that helped them accomplish their goal of receiving more attention and provided direct access to the Chinese and Asian community during Chinese Lunar New Year. For Lunar New Year, FlyOver Canada launched a special short film feature called “The Flight of Dragon” that was promoted on Pinmo.

The Pinmo campaign showcased “The Flight of Dragon” and was live from January 18th to February 18th. During this time, a limited promotion was offered and highlighted where guests were able to see two films with one single pass.

FlyOver Canada, Pinmo, Case Study, Marketing, Vancouver

Pinmo Campaign + Results

Pinmo’s campaign for FlyOver Canada proved to be successful and prosperous for their extended reach into the Asian and Chinese community, and helped achieve their intended goals. FlyOver Canada’s campaign received 12936 unique total impressions and 1370 unique total clicks. The landing page was viewed for an average of 18.52 seconds.

Marketing, Advertising, FlyOver Canada, Pinmo, Vancouver

For FlyOver Canada, Pinmo re-invented the relationship between advertiser and the average social media user, so that real-world value metrics were brought – with outstanding unique impressions and clicks. As a result of the campaigns, FlyOver Canada achieved their goals and increased their reach and traffic in the Asian community – making their sale more efficient. Overall, collaborating with Pinmo proved to be a successful advancement for FlyOver Canada’s reach into the Asian-Chinese community for their Lunar New Year Special Attraction.

How Does Social Media Affect YOU as a User?

Today, the current social media market is saturated, if not oversaturated, with hundreds of platforms – some more successful than others (ahem, Facebook and Instagram). What these platforms have in common is that they receive (more so exploit!) an abundant amount of data from their users (AKA YOU 🙃)! In 2017, 90% of the total data in the world was created in a span of two years between 2015 and 2016 – with today’s current output at more than 2.5 quintillion bytes a day.

While there are those that consider their access to social media accounts to be “free,” the reality is that everything comes at a cost. Some users are more naïve and choose to trust that their data will remain private and secure, but most understand the harsh reality of social media’s costs.

Cambridge Analytica and Facebook

As you may already know, Facebook is no stranger to controversy. In late March, Cambridge Analytica used personal information harvested from up to 87 million Facebook profiles without permission to build a system that could target US voters with personalized political advertisements based on their psychological profile.

How Does Social Media Affect YOU as a User 2-100

During the breach, Cambridge Analytica compromised data from a personality quiz that was never intended to be shared publicly. The quiz was created in 2014 and paid 270,000 individuals to take it. After receiving data on individuals’ interests, political affiliations, relationships, photos, locations, and other miscellaneous data, Cambridge Analytica created psychological profiles of the subjects. While data harvesting and breach should be enough to outrage people, the “cherry on top” was that for particular political campaigns, the data was detailed enough to create a profile that suggested what kind of advertisement would be most effective to persuade particular individuals in particular locations for political events.

In light of this controversy, only 41% of consumers in the U.S. and Germany trust Facebook with their information as many users now realize that the use of social media platforms is not free. They pay with their data. However, the fact of the matter is that the business model of social media platforms is to monetize your data, and because of this, they’re unwilling to sacrifice your satisfaction for data.

Pinmo on Transforming the Social Media Market

With social media platforms very unlikely to change their business model, your data and information are the ones that get compromised in the situation.

Enter Pinmo.

Social network platforms like Facebook, Instagram, and YouTube are benefitting off of your personal data that should be secure and using that to their advantage. These businesses are reaping all the benefits and not sharing any of those with you.

Pinmo is the first incentivized content platform that’s integrated across multiple social media networks, designed and developed using the latest targeting AI algorithm. Pinmo adds you back into the equation, allowing and encouraging you to have the power to monetize your own data. Large corporations shouldn’t be the only ones who can monetize your data and Pinmo understands that. Through Pinmo’s platform, you can share content on your WeChat Moments and Facebook.

Pinmo empowers you with the ability to monetize your own data, which you already own. These are actions you already do every day and do anyway, so why aren’t you getting involved?

Join the Pinmo network today.

What Does Pinmo Do For Its Users?

Social Media Use Globally

In today’s technologically advanced world, it seems as though everyone and their dog (literally!) has or uses social media platforms on a frequent basis. With social networking being one of the most popular online activities with high user engagement rates and expanding mobile possibilities, it’s become part of a routine for many. I mean, who isn’t on social media? 😜

As much as we hate to admit it, social media tends to consume a significant amount of our valuable time and attention. Inevitably, humans love to be social and share content with their friends, relatives, colleagues, and connections. This relationship between parties is a significant one because close connections value the ideas, opinions, and thoughts of each other – even more so than popular influencers. Pinmo monetizes and tracks this relationship so that every click, share, and quality action counts towards a user’s earned tokens.

Pinmo: Founded on the Act of Sharing

You like to share. I like to share. We all like to share. And guess what? Pinmo is based on the act of sharing! This foundation integrates perfectly with our social lifestyles today (unless you’re introvert who treasures your alone time 🤭), but more or less, we all like to share to some degree.

You probably remember these relatively recent viral trends – Damn Daniel, the Dress, and the Kylie Lip Jenner challenge. What made these internet phenomena so successful is the act of sharing. In fact, sharing is what makes content viral. Pinmo is built on this same foundation of sharing, but instead of sharing crazily swollen lips (or getting your own swollen lips 🤦‍ 😳), you’re sharing content from your favourite brands.

Pinmo is the first incentivized content platform that’s integrated across multiple social media networks – allowing you to share content on various social media platforms.

We believe that anyone and everyone on social media has the power to monetize their social networks and their own data. Including you! Pinmo offers everyone a gateway into the data monetization realm with a system that transforms everyday actions into mutually beneficial relationships. From these relationships, Pinmo’s profiling algorithm shows you where your potential lies and how to maximize your benefits with your social networks through IBM Watson’s AI and big data analyses.

More than likely, you’re already sharing content with your circle of friends, so why not get rewarded for doing so instead? Go ahead, you know you want to 😏.