Pinmo does this by creating a hybrid form of marketing that blends organic “word-of-mouth” recommendations with paid advertising in a way that you as a marketer can control, measure and track 24 hours a day for extremely high cost effectiveness. Your message is no longer delivered by “Promoted Advertisement” robots, it’s delivered by actual people to the friends in their personal network.
The most crucial single ingredient to the Pinmo approach is this organic user-generated sharing that the platform is based on. We take all the guesswork about target market niches, keywords, user profiles, user preferences and niche groups out of your hands and place message delivery into the much more effective hands of users themselves. People know how to talk to their Facebook, WeChat, and LinkedIn friends even better than you do.
These paid users then share your content right to their friends organically in the most targeted and trustworthy way possible, based on their intimate knowledge of what someone they know is most likely to appreciate.
These types of shares are of enormous value precisely because they get aimed so naturally. The people sharing your ads and content give them an inherently unique personal twist that turns your marketing into something that’s also theirs, delivered right to their friends in a way that makes it much more meaningful. In essence, we financially incentivize our users with extreme precision to manufacture organic sharing that can be controlled for maximum ROI.
Pinmo vs. Traditional Online Marketing
A good way to appreciate the Pinmo approach to targeted advertising is by comparing what we can do for your marketing vs. the more traditional targeted ad approach. Let’s take a look at the key dynamics at work with both:
Traditional Online Marketing:
- Constant guessing about how to target ads
- Unreliable results for the same ads week-over-week
- Fraudulent clicks and fake users
- Poor tracking for specific shares and conversions
- High CPC and CPM
- Low click-through rates from inefficient targeting
- Expensive campaigns to compensate for inefficiencies
Pinmo’s Organic Sharing:
- Total tracking of each share, click and conversion
- Verified human users
- Verified organic shares to real people
- Ads targeted directly to people by their own friends
- Ads targeted by individualized knowledge of target users
- All actions verified by tamper-proof blockchain technology
- Simple payment structure
- All target market guesswork eliminated
As you can see, Pinmo is far more efficient and much more direct in its approach to spreading your promotional message. As we described above, it hybridizes organic, viral sharing with paid, targeted advertising to manufacture the fully natural version almost perfectly.
Most importantly of all for your bottom line as a marketer, payment is only done for actual performance through our tamper-proof blockchain-based activity tracking and user compensation system. The ads you pay for are those that actually get clicked on by real people who received them from those who know their interests and desires best. On the user end, those users who share your ads are being paid for each click they generate through Pinmo’s own cryptocurrency token.
This token itself is fully exchangeable for real cash and other major cryptocurrencies like Bitcoin, which can themselves also be converted to government-issued money. In other words, the users that are so crucial to spreading your message organically are constantly incentivized to keep doing so as effectively as possible.
To top off the Pinmo platform’s services for marketers even further, we offer our marketing clients a host of tracking and ROI metrics right inside their own easy-to-use dashboard. These include analytics tools that are connected to IBM’s own Watson supercomputer and can use its immense power to help you craft the best performing possible ads for the campaigns your incentivized base of users will share organically.
How It Works
Now that we’ve given you an idea of what makes the incentivized Pinmo process so powerful marketers, let’s get down to the basic nuts and bolts of starting and running a campaign. For most small and medium marketers, doing this is going to be extremely easy.
First and foremost, you’ll need to register on Pinmo as a business. Once you’ve done this through our static desktop site or our iOS and Android-friendly app, you can start creating one or more campaigns for your ads and promotional content inside your personalized Pinmo dashboard.
The dashboard itself can be used to start and adjust a single campaign or handle multiple offerings at the same time. It also offers access to our Watson-powered ad optimization tools and delivers a whole range of metrics for tracking important aspect of campaign ROI. ey features include:
- Total ad costs
- Your remaining budget
- Campaign length
- Social media platform sharing distribution breakdowns
- User distribution by geography
- Cost per click
- Total clicks
- Demographic charts for each social media platform being reached
- Assorted ad traffic stats